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Effective Techniques for Hyper-Local Targeting | Shelly Fagin, SearchHOU

Hyper-local opportunities have never been more plentiful. Today we have so many new tools & techniques to target your customers or clients on a local basis. Learn how to build a highly effective targeted, local digital marketing campaigns for your business. By utilizing Local SEO, Social Media, PPC & automation tools, you have the opportunity to crush your competition and build your brand into a local powerhouse. Learn ways to targeting new customers and even divert traffic (and customers) away from your competition and into your door.

Effective Techniques for Hyper-Local Targeting | Shelly Fagin, SearchHOU

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Highly Effective Techniques
for Hyper-Local Targeting
SHELLY FAGIN
HIGHLY SEARCHED
Welcome!
Twitter - @shellyfagin
shelly@highlysearched.com
Started in 2001
Realasites: founded 2005
Acquired by Agency Logic 2008
2009 founded Hayloft Media Burlington, IA
2015 founded Highly Searched
3
Local SEO - Geotargeted Organic Rankings
Don’t Ignore your Title Tags
4
Title Tag Formatting Tips
• 50 - 60 Characters Long
• Keywords Come First
• Brand Name at the end
• Relevancy
• City/Location Next
• Unique & Different from the <h1> tag
• Write for Google & Humans
5Schema/Structured Data
schema.org/LocalBusiness
Types of items described by Schema
Structured data can be used to mark up all
kinds of items from products to events to
recipes. It is most often used to provide
additional information about the following:
Creative work
Event
Organization
Person
Place
Product
www.highlysearched.com
© 2016 Shelly Fagin All Rights Reserved
6
https://developers.google.com/search/docs/guides/intro-structured-data
https://search.google.com/structured-data/testing-tool
https://developers.google.com/search/docs/data-types/local-businesses
Ad

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