The document discusses several topics related to solar energy and electrification: 1) A website that discusses the potential of solar energy and how the sun provides more energy to Earth in 2 hours than humanity uses in a year. 2) A study finding that electrification could reduce Western Australia's 2050 end-use power demand by around 40% due to electrification, 80% of which would be from electrifying transport. 3) The proposed concept of a "Cybernetic PV Tree" that would convert solar energy to electrical energy through solar panel leaves and be both cybernetic and organic in nature.

1. Research and Speculative
Product/Service
Development
Cybernetic PV Tree Sarah Ramdhany

2. Assignment One, Research
“The Deal With Solar”
https://waitbutwhy.com/2015/06/the-deal-with-solar.html
Cybernetic PV Tree Sarah Ramdhany

3. Assignment One, Research
Sun radiates more energy to Earth in 2 hr than humanity
consumes in one yr
https://upload.wikimedia.org/wikipedia/commons/4/4f/Global_Energy_Potential_2014_08_09.svg
Cybernetic PV Tree Sarah Ramdhany

4. Assignment One, Research
Electrification can reduce WA’s 2050 end-use power
demand by ~39.9%, with ~80% of the reduction due to
electrification.
Jacobson et al. 2016. A 100% wind, water, sunlight (WWS) all-sector energy plan for Washington State
Cybernetic PV Tree Sarah Ramdhany

5. Assignment One, Future Product or Service
Cybernetic PV (Photovoltaic) Tree
• Converts solar to electrical energy
• Solar-panel leaves
• Cybernetic and organic
Cybernetic PV Tree Sarah Ramdhany

6. Assignment Two, Source for Brand Character
Words
The Killers
Cybernetic PV Tree Sarah Ramdhany
http://fanworld.co/18-favorite-secrets-about-the-killers/

7. Assignment Two, Naming Process
sustainable
future
running
electricity
sources
optimistic
cleanly
plants
money
energy
powers
biosphere
solar
panels
accelerating
supply wiring
grid
utility
leapfrog
Earth
revolution
start
battery
field
TW
potential
Cybernetic PV Tree Sarah Ramdhany
(Energy) – gy + (plants) - s = Enerplant

8. Assignment Two, Brand Character Diagram
Cybernetic PV Tree Sarah Ramdhany