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High Rise Wine Bar
- 2. We’re excited to share
- 3. A new destination in Portland
- 5. A lot of people drink wine, but we see value in millennials.
- 6. So… Let’s take a look at Portland
- 7. Small restaurants and bars
- 8. Cheaper prices, higher consumption level
- 10. Biggest growing market for alcohol
- 12. What do we mean by millenials?
- 13. They want:
- 14. They want: A uniquely tailored adventure
- 15. They want: A uniquely tailored adventure Experience
- 16. They want: A uniquely tailored adventure Experience All in the company of good friends
- 17. Let’s look at the history of…
- 19. Hipster culture
- 20. Tired of being treated as millenials Hipster culture
- 21. Tired of being treated as millenials Hipster culture Highly educated, well traveled
- 22. Tired of being treated as millenials Hipster culture Highly educated, well traveled Anti-anti culture
- 27. How do we get millenials to relate to the wine culture?
- 28. We need to change the perception of wine drinking.
- 29. We don’t want to be known as a wine bar, because we aren’t.
- 30. We’re so much more.
- 31. Wine cocktails
- 33. Wine carts
- 35. Live music
- 39. How will we create a community?
- 40. Stadium seating Concerts Local artists Local influencers Single seating only at the bar Word of mouth advertising DIY “photo booth” DIY “photo booth”
- 41. Stadium seating Concerts Local artists Local influencers Single seating only at the bar Word of mouth advertising DIY “photo booth” DIY “photo booth”
- 42. Stadium seating Concerts Local artists Local influencers Single seating only at the bar Word of mouth advertising DIY “photo booth” DIY “photo booth”
- 43. Stadium seating Concerts Local artists Local influencers Single seating only at the bar Word of mouth advertising DIY “photo booth” DIY “photo booth”
- 44. Stadium seating Concerts Local artists Local influencers Single seating only at the bar Word of mouth advertising DIY “photo booth” DIY “photo booth”
- 45. Stadium seating Concerts Local artists Local influencers Single seating only at the bar Word of mouth advertising DIY “photo booth” DIY “photo booth”
- 46. Stadium seating Concerts Local artists Local influencers Single seating only at the bar Word of mouth advertising DIY “photo booth” DIY “photo booth”
- 48. Who are we up against?
- 49. A sunset hike in the Gorge Going to see a show Going to a bar Having a picnic Having friends over around a fire Netflix marathons Girls wine night
- 50. A sunset hike in the Gorge Going to see a show Going to a bar Having a picnic Having friends over around a fire Netflix marathons Girls wine night
- 51. A sunset hike in the Gorge Going to see a show Going to a bar Having a picnic Having friends over around a fire Netflix marathons Girls wine night
- 52. A sunset hike in the Gorge Going to see a show Going to a bar Having a picnic Having friends over around a fire Netflix marathons Girls wine night
- 53. A sunset hike in the Gorge Going to see a show Going to a bar Having a picnic Having friends over around a fire Netflix marathons Girls wine night
- 54. A sunset hike in the Gorge Going to see a show Going to a bar Having a picnic Having friends over around a fire Netflix marathons Girls wine night
- 55. A sunset hike in the Gorge Going to see a show Going to a bar Having a picnic Having friends over around a fire Netflix marathons Girls wine night
- 57. SOFT OPENING
- 58. Start off with a bang People in the community Invite influencers Exclusive Free gift, free drinks and food Gift cards and gifts from local people Acoustic session
- 59. Start off with a bang People in the community Invite influencers Exclusive Free gift, free drinks and food Gift cards and gifts from local people Acoustic session
- 60. Start off with a bang People in the community Invite influencers Exclusive Free gift, free drinks and food Gift cards and gifts from local people Acoustic session
- 61. Start off with a bang People in the community Invite influencers Exclusive Free gift, free drinks and food Gift cards and gifts from local people Acoustic session
- 62. Start off with a bang People in the community Invite influencers Exclusive Free drinks + food Gift cards and gifts from local people Acoustic session
- 63. Start off with a bang People in the community Invite influencers Exclusive Free drinks + food Gift cards + gifts from local people Acoustic session
- 64. Start off with a bang People in the community Invite influencers Exclusive Free drinks + food Gift cards + gifts from local people Acoustic session
- 69. OPENING NIGHT
- 70. Drink cart Band PR + press promoting concert Sign out front Pay to get on a local email list Word of mouth is key
- 71. Drink cart Band PR + press promoting concert Sign out front Pay to get on a local email list Word of mouth is key
- 72. Drink cart Band PR + press promoting concert Sign out front Pay to get on a local email list Word of mouth is key
- 73. Drink cart Band PR + press promoting concert Sign out front Pay to get on a local email list Word of mouth is key
- 74. Drink cart Band PR + press promoting concert Sign out front Pay to get a local email list Word of mouth is key
- 75. Drink cart Band PR + press promoting concert Sign out front Pay to get a local email list Word of mouth is key
- 76. Social media
- 77. Give people a reason to follow us.
- 78. Share local art cycled weekly Discounts + promotions Exclusive events User generated content Recipes Newly introduced wine Where the drink cart is
- 79. Share local art cycled weekly Discounts + promotions Exclusive events User generated content Recipes Newly introduced wine Where the drink cart is
- 80. Share local art cycled weekly Discounts + promotions Exclusive events User generated content Recipes Newly introduced wine Where the drink cart is
- 81. Share local art cycled weekly Discounts + promotions Exclusive events User generated content Recipes Newly introduced wine Where the drink cart is
- 82. Share local art cycled weekly Discounts + promotions Exclusive events User generated content Recipes Newly introduced wine Where the drink cart is
- 83. Share local art cycled weekly Discounts + promotions Exclusive events User generated content Recipes Newly introduced wine Where the drink cart is
- 84. Share local art cycled weekly Discounts + promotions Exclusive events User generated content Recipes Newly introduced wine Where the drink cart is
- 85. How are we going to afford this?
- 86. Stairs and interior $15,000 Soft opening $ 3,000 Opening night $10,000 Local artists $ 2,000 Drink cart $ 5,000 Band $ 5,000 = $40,000
- 87. Our strategy to measure success?
- 88. 20% retention rate of opening night customers.
- 89. At least 100 tagged photos.
- 90. Breakeven in 6 months.
- 91. We’re your “anything exciting.”
Editor's Notes
- We make a place that is adventurous, exciting, and appeals to their sense of community
- A missing community when you want to do things that are classified as hipster you cant do them because you don’t want to play into that but you want to. But you cant.
- Portugal the man
- Comps for stadium seating
- Pictures of influencers
- Pictures of influencers
- Pictures of influencers
- Examples of influencers invited to share their experiences they had at our bar and introduce our opening night Then *drum roll please*
- Pdxpipeline – pay to get list of subscribers
- You never want to assume that people will just follow you. People follow content that they want to follow.
- Exclusive events- stay in the know User generated content – people love getting tagged
- Exclusive events- stay in the know User generated content – people love getting tagged
- Exclusive events- stay in the know User generated content – people love getting tagged
- Exclusive events- stay in the know User generated content – people love getting tagged
- Exclusive events- stay in the know User generated content – people love getting tagged
- Exclusive events- stay in the know User generated content – people love getting tagged
- Exclusive events- stay in the know User generated content – people love getting tagged
- Focus on launch and creating an experience that makes people want to come back and tell their friends
- We’ll aim for a
- From the soft opening and opening night
- From the soft opening and opening night