1. - TEXT -North Carolina- January 2009 Genevieve Schambach

2. Thursdays from 5:30-9:30 on Wachovia Square April 10 th -August 28th

3. The event is a summertime series held every Thursday 4/10/08 through 8/28/08 on Wachovia Plaza featuring live music. Sponsorship Includes: Logo Inclusion in Broadcast Media (WAXN, WLNK) Logo Inclusion in all print advertising (Creative Loafing) Logo inclusion in all web marketing Prominent Signage at the Event 20 weekly VIP passes Exclusive Afterparty Rights (Alley Cat) Product Available in Private VIP room only Sponsored Tent for Consumer Interaction Event Overview

4. Stoli Photo Booth Savor the Flavor… Savor the Moment Take Home a Free Photo! Stoli Photo Booth

5. Featuring Stoli Elit and a Stoli Flavored cocktail 100 Consumers sampled each week Networking Opportunity for top PR Accounts Alive After 5 VIP- sponsored by Stoli Elit V.I.P Sponsorship

6. Interaction Between Consumers and Brand Ambassador: Derive Email list-serve for future Industry Parties (100 + Emails a week) Discuss launch of Stoli Blackberi and launch party Photo of Consumer is instantly printed and presented in a Stoli photo-frame Way to invite consumers to the “After Party” at Alley Cat Consumer Interaction

7. Bar Industry Party Goal: Put on Industry event for bartenders in Charlotte

8. Creative Loafing Ads ¼ Page Ad Run 2 Weeks Prior to Event

9. ½ Page Ad Run the Week Prior to Turkey Fest

10. Invitation VIP Passes, given to bar managers & staff for 3 Free drinks at the event General Public Invitation

11. E-Vite

12. Facebook Invite

13. Creative Loafing Events Page

14. Charlotte Observer Events Page

27. Carolina Panthers Players at Turkey Fest (Dante Rosario & John Beason)

28. Let the Bartending games begin!

29. Celebrity Judges : Charlotte Observer’s Paid To Party Columnist, FOX Charlotte TV Personality, 96.1 The Beat Hosts, Creative Loafing Columnist, Carolina Panther’s NFL Player

33. Best Tasting ABSOLUT Cocktail Competition

34. Follow-up Ad in Creative Loafing

36. A Culinary Affair- Asheville, NC 12 Restaurants in Asheville paired their entrees with a drink recipe using Pernod Ricard brands: Bourbon: Wild Turkey 101 Whiskey: Jameson Gin: Beefeater Vodka: ABSOLUT Cordials: Hiram Walker

37. Elegance

38. The Main Event Attendance: 250 Consumers Restaurants: 12 Courses: 15 Bottles Depleted: 35 Executive Chefs from Top Restaurants in Asheville, NC

39. Pernod Ricard – Brand Exclusivity ABSOLUT Bar Mat!

40. Networking Our involvement with this event established full membership to the Asheville Chamber of Commerce for Southern Wine & Spirits- NC.

41. ABSOLUT Bloody Mary’s

42. Bridal Fashion Show Asheville, NC Martini Menu Something Borrowed Absolut Pears, Mandrin, Triple Sec, Lime And Cranberry Juice Something Blue Absolut Citron, Blue Curacao Liqueur, lime juice Wedding Cake Martini Absolut Vanilia, Triple Sec & Pineapple Juice Mother of t h e Bride Martini Abslout Mandrin, Pineapple Juice, Splash of Cranberry Blushing Bride Martini Absolut Raspberri, Grapefruit Juice, Splash of Sour, Splash of Cranberry

43. Bridal Fashion Show Event Details: - 210 Consusmers - ABSOLUT Martini Bar - 26 Local Vendors - 14 Bottles Depleted

44. Bridal Fashion Show

45. ABSOLUT Mango Launch Party Back of Invitation

46. Venue: The Sunset Club

48. 400+ Consumers by Invitation Only Poured through 53 Bottles of ABSOLUT Mango! (Just under 5 cases)

49. Mango Martini Menu ABSOLUT Mango Mojito ABSOLUT Mango, Lime Sours, Top with Soda Water, Garnish with Mint & Mango Chunks ABSOLUT Mango Breeze ABSOLUT Mango, Triple Sec, Pineapple Juice & Cranberry Juice Mango Madness Martini ABSOLUT Mango, Triple Sec, Mango Puree, Lime Sours, Garnish with Fresh Mangos Mango Flirtini ABSOLUT Mango, Peach Schnapps, Pineapple Juice, Float Champagne Chocolate Mango Martini ABSOLUT Mango, Kahula, Crème da Cacao, Godiva, Splash of cream, Garnish with Chocolate Mango Chunk, Layer Chocolate Sauce in Glass ABSOLUT Mango Fizz ABSOLUT Mango with a twist of Lemon-Lime Soda Sweet Mango Tea ABSOLUT Mango, Sweet Tea, with a Twist

50. Mango Inspired Appetizers Chocolate Fondue Fountain Mango Salsa Mango Slices

51. Mango Hookah offered in VIP

52. Genevieve Schambach- Market Manager - North Carolina Legacy Marketing Partners Cell: 513.300.3478 [email_address] www.legacymp.com