Top 5 for chapter 16 for Sarah Maxson

1. CHAPTER 16 TOP 5
Sarah Maxson
Pindar 355

2. #1
PERSONALITY CAMPAIGNS
 Taylor Swift may not be the best singer around but she and her PR
team have made her into a superstar because of her personality.
 What made Tswift so successful so quickly?
• 5 things to create the perfect superstar
1. Interviews
2. Biography of Client
3. Solid Marketing Strategy
4. News/ Press releases
5. Public Appearances

3. #2
DAMAGE CONTROL FOR
HIGH PROFILE CLIENTS
We all know celebrities can get out of control. Take the recent Nicki
Minaj-Taylor Swift incident. How do publicists handle conflicts like
this?
1. Damage Control: Some practitioners will outright lie to protect
their clients image. Others will prepare a statement to explain the
clients behavior.
2. May minimize clients activity on social media/ public
appearances
3. May utilize social media to issue apology

4. #3
PUBLICITY CAMPAIGNS
 So ya wanna plan a big event? HOW THE HECK do you get
people to come to it??????
• Publicity campaigns include publicity to stimulate ticket sales.
• The “drip-drip-drip” technique involves a steady output of
information as the event is being planned
• You must define your target audience to ensure that you’re hitting
your maximum potential

5. #4
PR AND SPORTS
 What does a PR person do in the sports world?
• Creates positive image of the team
• Keeps public interest even when the team is losing
• Helps build and maintain the image of their star players
• Runs interference when a problem arises with a player or the team
• Athletes are easy targets especially when they’1re high profile. I’s the job
of a PR team to ensure the player is kept in the best light possible

6. #5
PR AND TRAVEL
 How do PR people get others to travel to different destinations?
1. They stimulate the public’s desire to visit a place
2. Arrange for the travelers to reach their destination
3. Making Certain that visitors are comfortable, well treated, and
entertained during their stay.