At Tropicana Atlantic City our focus is bringing MORE to our customers. We are no stranger to introducing new concepts and as Social Media Manager it is my job to communicate them with social media. Here are the 3 simple steps to communicate new concepts for your company and products.

1. Communicating New Concepts
with Social Media
Angela Ballachino
@amballachino
Social Media Manager at Tropicana Atlantic City

2. Tropicana Atlantic City
• Casino Beachfront Resort
• 25 places to shop
• 24 places to dine
• 18 places to party
• MORE Fun, Value, Variety

3. 3 New Concepts by Chef Jose Garces

4. 3 Steps to Communicate a
New Concept
1. Announce
2. Inform
3. Engage

5. 1. Announce
• Public Awareness
• Generating Buzz
• Coming Soon/Teasers
• Create Social Pages

6. 2. Inform
What, Where & Why?
• Menu
• Location
• Explain - concepts, design, inspiration
How do you use social media to inform?

8. 3. Engage
• Pique interest
• Entice them
• Spread the word
• Your fanbase & others
• Influencers – Instagram FAM

9. Spreading the Word – Influencer FAM

10. What’s Next?
Repeat

11. MORE New Concepts
1. Announce
2. Inform
3. Engage

12. @TropicanaAC - @OlonRestaurant - @Okatshe
Thank You