1. CONFIDENTIAL
Project 1115
WE ARE PROJECT 1115 AND WE PLAN ON PROVIDING QUALITY,
AFFORDABLE ENTERTAINMENT TO OUR CUSTOMERS THROUGH THE USE
OF OUR PRODUCT.
BUSINESS PLAN
Prepared November 2015
Contact Information
Kyle Thompson
kmt1441@gmail.com Lakeland, Florida 33801, United States of America
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Executive Summary
Opportunity
Problem
The problem we see is the lack of options to enhance the viewing experience of watching videos through
smartphones by children.
Solution
Projecto would increase the viewing size of smartphone screens for children, enhancing their viewing
experience.
Market
Our target market are married-couple families with incomes in-between $35,000- $74,999 and with
children ages 8 years old and younger.
Competition
Luckies of London is our direct competitor providing a similar product at a higher price. Our product is
priced lower and consistently, we are located closer to our customers, and our product comes pre-
constructed and fits most smartphones.
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Why Us?
Expectations
Forecast
Financial Highlights by Year
Financing Needed
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Opportunity
Problem & Solution
Problem Worth Solving
Recent studies have shown that there is an increase in the use of mobile devices by children, and that
some of that usage goes towards watching video content. By bringing Projecto to market, we plan on
giving children an affordable option to facilitate home entertainment through the use of a
smartphone. Compared to the products of our competitors, Projecto is simply constructed, easy to use,
and competitively priced. After doing research on our target market, we can confidently say that there is a
market for our product. Some information and statistics behind child cellphone usage are as follows:
• "Seventy-two percent of children age 8 and under have used a mobile device for some type of
media activity such as playing games, watching videos, or using apps, up from 38% in 2011."
• Among 0- to 8-year-olds, the percent who engage in the use of a mobile device at least once or
more per day is 17% (2013).
• "Two years ago, a total of half (52%) of all children ages 8 and under lived in a home where they
had access to any type of new mobile media device such as a smartphone or tablet; today, three-
quarters (75%) do" (2013).
• Among 0- to 8-year-olds, 26% percent have used a smartphone to watch video,and 18% have used
a smartphone to watch TV/movies.
Each statistic was taken from: Zero to Eight: Children’s Media Use in America 2013
A Common Sense Media Research Study FALL 2013
Our Solution
The problem that we see is the lack of options to enhance the viewing experience of watching videos
through smartphones by children. We are solving this problem by bringing Projecto to market and
targeting children ages 5- 10 years. Projecto is a simply constructed projection box, made out of
cardboard and a single magnifying lense. Children wishing to enlarge the screen size of smartphones can
now do so with ease by placing said smartphone in the box and seeing the image reproduced through the
magnifying lense onto a blank surface.
Target Market
In narrowing down our target market, our team used information and statistics provided through
factfinder.census.gov and a research study conducted by Common Sense Media: Children’s Media Use in
America 2013.
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Using factfinder.census.gov, our team narrowed down our target market to married-couple families with
incomes in-between $35,000- $74,999 living in the Central Florida area. Using numbers and percentages
provided through the website, we were able to come up with 232,603 families that fit our criteria. A
problem that we quickly ran into was whether to market towards the children who want the product, or
the parents of the children who will be buying the product. Our team decided to market towards both
parents and children using different platforms. Our view was that since these families are considered
middle-class, they have the extra disposable income to buy novelties for their children who will be the
ones deciding whether or not they want our product.
The chart above show our process for reaching the total amount of families that we did. We also think it is
worth mentioning that the demographics provided through the census bureau website were for the year
2013.
Though these families met our criteria, our team knew that further narrowing down of our target market
was going to be necessary in order to reach a realistic number, so we then applied statistics from the
Common Sense Media research study. Below shows the process of reducing our target market:
• CommonSenseMedia: 63% of children 8 years old and younger have a smartphone in the home →
232,603 × .63 = 146,540
• CommonSenseMedia: 26% of children 8 years old and younger use a smartphone to watch video
→ 146,540 × .26 = 38,101
In using these statistics provided by Common Sense Media, we had to make some assumptions:
1. Families in our target market have at least one child age 8 years old or younger
2. Families have at least one smartphone in the house.
3. Children have access to smartphone
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Competition
Current Alternatives
We have identified a major competitor whose product competes directly with our own, Luckies of
London. Luckies of London has the advantage in that they created this market as having constructed and
sold the first smartphone projector based on a unique design. The Smartphone Projector is made from
cardboard and is light, compact and totally portable. Its design is also visually appealing. Their latest
model comes pre-constructed so that when you remove it from its box, it is ready to go with no assembly
required. It also is able to accommodate a phone as large as the iPhone 6 Plus. Their company is based in
Europe but they do sell directly though their own website, as well as third party vendors such as Amazon,
Nordstrom, and Urban Outfitters.
Our Advantages
Although Luckies of London's Smartphone Projector is visually appealling, the aesthetic of the product
speaks more than the function. Their first generation projector had to be assembled using glue and was
not compatible with all phone sizes. Some reviews from various websites are provided:
• "This is such a cool gift idea but it turns out it's the box itself that is the projector... so in my
opinion $30 is too much to pay for a cardboard box, even with the functionality." Nordstrom
Review: $32.00 and free shipping
• "I was excited to see a iphone projector on BIrchbox for such a low price and picked one of these
up last week. While it looks sleek and cool (for cardboard), it was a case form over function. After
spending 30 minutes assembling and gluing, I was only able to accomplish a 10" dark, dull and
grainy picture in a pitch black room with a white background. Cool concept, but not worth the
money." BIRCHBOX Review: $26.95 + shipping
• "I order this as a gift for my husband cause we all like these kind of fun things. The idea of this
projector is great and the price is good. But it takes long time to put it together especially the
major part of the tunnel and glass. The projector's effect is just so-so. It requires completely dark
room and lightest phone screen." BIRCHBOX Review
They did, however, improve on their product releasing a newer model called Smartphone Projector 2.0. It
came pre-constructed and was increased in size in order to fit most smartphones. But looking back at
the reviews and their multiple third-party vendors, another issue that arose was pricing. At Nordstrom it
costs $32.00, at BIRCHBOX $26.95, on Amazon prices dramatically range from $29.82- $99.00, and on the
company website it retails for $27.34 plus shipping from the UK! And although they have released an
improved second generation, negative reviews like the ones listed above will impact sales.
Projecto's key advanatges over the Smartphone Projector 2.0 include location, pricing, target market, and
form meeting function.
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• As previously stated, Luckies of London is based in the UK. PROJECT1115 is based in Lakeland
and will remain exclusive in selling Projecto within Central Florida for the first year. Although we
will sell directly through our company website, being relatively close to our customers will allow
us to include shipping costs in our price, appealing even more to our customers. As our business
begins to grow, we will then look at selling our product through businesses such as Toy'R'Us
and Barnes and Noble.
• Pricing will remain consistent at $24.99. This will include shipping costs and will still remain
lower than that of our competitor.
• Looking at stores that sold the Smartphone Projector 2.0, we realized that Luckies of London
seemed to be targeting an entirely different demographic than us. Marketing towards children
will set us apart from them.
• Luckies of London has done a great job in designing the Smartphone Projector, but their design
outshines the ability of the projector. We do ont wish to make the same mistake. Our stance when
it comes to design is simplicity. We want to use less cardboard, less exterior design, and have our
product pre-constructed. We also want to use a higher quality magnifying lense in order to
reduce grainy images. We also want to make our prodcut compatible with most smartphones
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Execution
Marketing & Sales
Marketing Plan
When it comes to advertising, we have decided to market solely on the internet, at least for our first year
in business. We belive that having a strong web-based presence in today's time is crucial to our success as
a business. Our platforms include Pinterest, FaceBook, Google, Instagram, and YouTube. Our two main
objectives for social media and web marketing are: brand boost and direct monetization. We want our
company to have public awareness and, of course, we want to increase our sales by connecting directly to
our customers. Going back to the idea of marketing towards parents and children on different platforms,
we have decided to use Pinterest and FaceBook to market towards parents, and Instagram and YouTube to
market towards children. Most of these services are at no cost, but we do intend on taking advantage of
some of the affordable advertising opportunities offered. For example, YouTube's avg. cost per view is
about $0.20 for in-stream ads, ads that play before you can watch a video, and CPV is only charged if the
viewer watches the whole ad. Instagram has a CPC for sponsored posts around $0.44 and FaceBook has a
CPC of about $0.24.
Some examples of forms of advertisement that we have come up with are testimonials, how-to's, and an
actual commercial. These can be uploaded to Youtube, FaceBook, and our company website.
Since we are marketing solely through social media and the web, we had to narrow down our market to
reflect our efforts. We luckily were able to find some statistics relating social media marketing and
the likelihood of purchase.
• "46% of web users look towards social media when making a purchase." (go-gulf.ae) → 38,101 × .46
= 17,527
• "71% of consumers are more likely to make a purchase based on social media referrals."
(invespcro.com) → 17,527 × .71 = 12,445
12,445 reflects the number of families likely to buy our product. We have decided to treat each family as a
single customer. Although we have narrowed our target market quite a bit, we realize that we wil not be
able to reach all 12,445 within our first year. So we have made it a goal to reach at least half of these
customers within our first year.
Sales Plan
Since we are expecting to reach 6,223 customers within our first year, we expect to sell 6,332 units of
product within our first year. We will sill directly from our website, taking invoices through email and
processing payments through PayPal.
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Operations
Locations & Facilities
We plan to work out of one of the team member's home, eliminating the cost of renting or leasing a space.
We will conduct daily work from this location, as well as storing product at said location. After purchasing
our products through UNLOV, we will then ship the projectors through FedEx to customers who have
ordered. We can see the elimination of this two-step process as we grow, to a one-step process of having
the manufacturer shipping directly to the consumer.
Technology
Equipment & Tools
Milestones & Metrics
Milestones Table
Milestone Due Date Details
Launch Company Website December 15, 2015
Begin Marketing
Campaign for product
January 01, 2016 Facebook and Instagram Page, Upload a YouTube
Video, Google Ads
Launch Summer Capaign June 01, 2016 FaceBook, YouTube, Instagram, Pinterest, and Google
ads
Cease Summer campaign August 01, 2016
Begin Winter Campaign November 01, 2016 Same as summer, New ads!
Key Metrics
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Company
Overview
PROJECT1115 is an LLC. The executive team all share ownership of the business, striving to expand and
make it successful.
Team
Management Team
1. Edgar Sandoval As project manager, he has a background as a M.I.T. at a McDonald’s restaurant,
and is a reliable and ambitious leader.
2. Kyle Thompson As accountant, he is very efficient in dealing with numbers which will benefit the
team in devising key financial and operational strategies.
3. Sarah Lapton As public relations officer, she has strong communication and social skills which
will allow her to keep the team on track with its goals, as well as strengthen relationships within
the team and with the public.
4. Natalie Kennedy As marketing manager, she has an investment class under her sleeve which has
trained her to be proficient in sale tactics and persuasion.
5. Melissa Harnage As marketing assistant, she has expertise in writing, editing and public speaking
which will aid the team in writing and finalizing reports and presentations.
Advisors
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Financial Plan
Forecast
Key Assumptions
• Our process for narrowing down our target market is thoroughly explained in the Target Market
and Marketing and Sales portion of our business plan. Within our first year of business, we
project reaching at least 6,223 customers. This translates to selling at least 6,223 units of product.
Since we are selling Projecto at a price of $24.99, total revenue for the first year comes in at
$155,512.77, not including marketing campaigns directed towards driving up sales during certain
times of the year.
• The COGS include purchasing the product from the manufacturer, shipping products through
FedEx to our customers, and a fees for using PayPal. Cost for purchasing our product through
UNLOV is $5.76/ea.; cost for shipping within the Central Florida region is $10.50; fee per
transaction through PayPal is 2.9% + $0.30, coming in at $1.03. So total direct cost for each unit of
product is $17.29, leaving us with a profit margin of $7.70/unit of product sold. (information
gathered through alibi.com, fedex.com, and paypal.com)
• We do plan on hiring an office assistant at a rate of $8.05/hr, 35 hrs./week.
• Our net profit for the first year is less than the following years due to one time costs of
purchasing office equipment, such as computers, printers, and a wi-fi router.
• We decided to spend 5% of total revenue on marketing campaigns using actual social media
advertising platforms, including Google Ads, YouTube, FaceBook, and Pinterest. With a budget of
$5188/year to spend on marketing, we knew we would want to spend more on marketing in the
months of June, July, November, and December. We figured that we would want to spend about
64% of this budget over these four select months, and spread the rest over the rest of the year. So
we would be spending $866 a month on marketing in the months of June, July, November, and
December; spending per month for the rest of the year would be $216.
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Revenue by Month
Expenses by Month
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Net Profit (or Loss) by Year
Financing
Use of Funds
Sources of Funds
Our source of funds will come from investors. There is a 5% interest rate on the loan which needs to be
paid over the course of 10 years.
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Statements
Projected Profit & Loss
FY2016 FY2017 FY2018
Revenue $104,758 $157,512 $157,512
Direct Costs $71,792 $107,688 $107,688
Gross Margin $32,966 $49,824 $49,824
Gross Margin % 31% 32% 32%
Operating Expenses
Salary $10,143 $13,524 $13,524
Employee Related Expenses $2,029 $2,705 $2,705
Insurance $2,004 $2,004 $2,004
Office Paper and Shipping Labels $189 $252 $252
Company Computers, Printers, and
Wi-Fi Router
$3,476
Internet Service Provider $2,250 $3,000 $3,000
Company Website $153 $204 $204
Marketing $3,028 $5,188 $5,188
Total Operating Expenses $23,272 $26,877 $26,877
Operating Income $9,694 $22,947 $22,947
Interest Incurred $3,258 $4,553 $4,134
Depreciation and Amortization
Income Taxes $1,288 $3,679 $3,763
Total Expenses $99,610 $142,797 $142,462
Net Profit $5,148 $14,715 $15,050
Net Profit / Sales 5% 9% 10%
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Projected Balance Sheet
FY2016 FY2017 FY2018
Cash $108,545 $121,165 $127,701
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $108,545 $121,165 $127,701
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Total Assets $108,545 $121,165 $127,701
Accounts Payable $0 $0 $0
Income Taxes Payable $1,288 $3,679 $3,763
Sales Taxes Payable $7,333 $11,026 $11,026
Short-Term Debt $8,179 $8,598 $9,036
Prepaid Revenue
Total Current Liabilities $16,800 $23,303 $23,825
Long-Term Debt $86,591 $77,993 $68,957
Total Liabilities $103,391 $101,296 $92,782
Paid-in Capital
Retained Earnings $5,154 $19,869
Earnings $5,154 $14,715 $15,050
Total Owner's Equity $5,154 $19,869 $34,919
Total Liabilities & Equity $108,545 $121,165 $127,701
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Projected Cash Flow Statement
FY2016 FY2017 FY2018
Net Cash Flow from Operations
Net Profit $5,148 $14,715 $15,050
Depreciation and Amortization
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $1,288 $2,391 $84
Change in Sales Tax Payable $7,333 $3,693 $0
Change in Prepaid Revenue
Net Cash Flow from Operations $13,769 $20,799 $15,134
Investing & Financing
Assets Purchased or Sold
Investments Received
Change in Long-Term Debt $86,591 ($8,598) ($9,036)
Change in Short-Term Debt $8,179 $419 $438
Dividends & Distributions
Net Cash Flow from Investing &
Financing
$94,770 ($8,179) ($8,598)
Cash at Beginning of Period $6 $108,545 $121,165
Net Change in Cash $108,539 $12,620 $6,536
Cash at End of Period $108,545 $121,165 $127,701
17. Project 1115 16
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Appendix
Profit and Loss Statement
Profit and Loss Statement (With Monthly Detail)
FY2016 Dec '15 Jan '16 Feb '16 Mar '16 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16 Oct '16 Nov '16
Revenue $12,970 $12,970 $12,970 $12,970 $12,970 $13,470 $13,470 $12,970
Direct Costs $8,974 $8,974 $8,974 $8,974 $8,974 $8,974 $8,974 $8,974
Gross Margin $3,996 $3,996 $3,996 $3,996 $3,996 $4,496 $4,496 $3,996
Gross
Margin %
31% 31% 31% 31% 31% 33% 33% 31%
Operating
Expenses
Salary $1,127 $1,127 $1,127 $1,127 $1,127 $1,127 $1,127 $1,127 $1,127
Employee
Related
Expenses
$225 $225 $225 $225 $225 $225 $225 $225 $225
Insurance $167 $167 $167 $167 $167 $167 $167 $167 $167 $167 $167 $167
Office Paper
and Shipping
Labels
$21 $21 $21 $21 $21 $21 $21 $21 $21
Company
Computers,
Printers, and
Wi-Fi Router
$3,476
Internet
Service
Provider
$250 $250 $250 $250 $250 $250 $250 $250 $250
Company
Website
$17 $17 $17 $17 $17 $17 $17 $17 $17
Marketing $216 $216 $216 $216 $216 $866 $866 $216
Total
Operating
Expenses
$167 $167 $167 $5,283 $2,023 $2,023 $2,023 $2,023 $2,023 $2,673 $2,673 $2,023
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Operating
Income
($167) ($167) ($167) ($5,283) $1,973 $1,973 $1,973 $1,973 $1,973 $1,823 $1,823 $1,973
Interest Incurred $417 $414 $411 $409 $406 $403 $400 $398
Depreciation
and
Amortization
Income Taxes $0 $0 $0 $0 $0 $0 $0 $91 $314 $284 $284 $315
Total
Expenses
$167 $167 $167 $5,283 $11,414 $11,411 $11,408 $11,497 $11,717 $12,334 $12,331 $11,710
Net Profit ($167) ($167) ($167) ($5,283) $1,556 $1,559 $1,562 $1,473 $1,253 $1,136 $1,139 $1,260
Net Profit /
Sales
12% 12% 12% 11% 10% 8% 8% 10%
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FY2016 FY2017 FY2018
Revenue $104,758 $157,512 $157,512
Direct Costs $71,792 $107,688 $107,688
Gross Margin $32,966 $49,824 $49,824
Gross Margin % 31% 32% 32%
Operating Expenses
Salary $10,143 $13,524 $13,524
Employee Related Expenses $2,029 $2,705 $2,705
Insurance $2,004 $2,004 $2,004
Office Paper and Shipping Labels $189 $252 $252
Company Computers, Printers, and Wi-Fi Router $3,476
Internet Service Provider $2,250 $3,000 $3,000
Company Website $153 $204 $204
Marketing $3,028 $5,188 $5,188
Total Operating Expenses $23,272 $26,877 $26,877
Operating Income $9,694 $22,947 $22,947
Interest Incurred $3,258 $4,553 $4,134
Depreciation and Amortization
Income Taxes $1,288 $3,679 $3,763
Total Expenses $99,610 $142,797 $142,462
Net Profit $5,148 $14,715 $15,050
Net Profit / Sales 5% 9% 10%
20. Project 1115 19
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Balance Sheet
Balance Sheet (With Monthly Detail)
FY2016 Dec '15 Jan '16 Feb '16 Mar '16 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16 Oct '16 Nov '16
Cash ($167) ($334) ($501) $94,216 $96,036 $97,856 $99,676 $101,496 $103,316 $105,020 $106,725 $108,545
Accounts
Receivable
$0 $0 $0 $0 $0 $0 $0 $0
Inventory
Other Current
Assets
Total
Current
Assets
($167) ($334) ($501) $94,216 $96,036 $97,856 $99,676 $101,496 $103,316 $105,020 $106,725 $108,545
Long-Term
Assets
Accumulated
Depreciation
Total Long-
Term Assets
Total Assets ($167) ($334) ($501) $94,216 $96,036 $97,856 $99,676 $101,496 $103,316 $105,020 $106,725 $108,545
Accounts
Payable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Income Taxes
Payable
$0 $0 $0 $0 $0 $0 $0 $91 $405 $689 $973 $1,288
Sales Taxes
Payable
$908 $1,816 $2,724 $3,632 $4,540 $5,482 $6,425 $7,333
Short-Term
Debt
$7,911 $7,944 $7,977 $8,010 $8,044 $8,078 $8,112 $8,145 $8,179
Prepaid
Revenue
Total
Current
Liabilities
$0 $0 $0 $7,911 $8,852 $9,793 $10,734 $11,767 $13,023 $14,283 $15,543 $16,800
Long-Term Debt $92,089 $91,412 $90,732 $90,049 $89,363 $88,674 $87,982 $87,288 $86,591
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Total
Liabilities
$0 $0 $0 $100,000 $100,264 $100,525 $100,783 $101,130 $101,697 $102,265 $102,831 $103,391
Paid-in Capital
Retained
Earnings
Earnings ($167) ($334) ($501) ($5,784) ($4,228) ($2,669) ($1,107) $366 $1,619 $2,755 $3,894 $5,154
Total
Owner's
Equity
($167) ($334) ($501) ($5,784) ($4,228) ($2,669) ($1,107) $366 $1,619 $2,755 $3,894 $5,154
Total
Liabilities &
Equity
($167) ($334) ($501) $94,216 $96,036 $97,856 $99,676 $101,496 $103,316 $105,020 $106,725 $108,545
22. Project 1115 21
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FY2016 FY2017 FY2018
Cash $108,545 $121,165 $127,701
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $108,545 $121,165 $127,701
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Total Assets $108,545 $121,165 $127,701
Accounts Payable $0 $0 $0
Income Taxes Payable $1,288 $3,679 $3,763
Sales Taxes Payable $7,333 $11,026 $11,026
Short-Term Debt $8,179 $8,598 $9,036
Prepaid Revenue
Total Current Liabilities $16,800 $23,303 $23,825
Long-Term Debt $86,591 $77,993 $68,957
Total Liabilities $103,391 $101,296 $92,782
Paid-in Capital
Retained Earnings $5,154 $19,869
Earnings $5,154 $14,715 $15,050
Total Owner's Equity $5,154 $19,869 $34,919
Total Liabilities & Equity $108,545 $121,165 $127,701
23. Project 1115 22
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Cash Flow Statement
Cash Flow Statement (With Monthly Detail)
FY2016 Dec '15 Jan '16 Feb '16 Mar '16 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16 Oct '16 Nov '16
Net Cash
Flow from
Operations
Net Profit ($167) ($167) ($167) ($5,283) $1,556 $1,559 $1,562 $1,473 $1,253 $1,136 $1,139 $1,260
Depreciation
and
Amortization
Change in
Accounts
Receivable
$0 $0 $0 $0 $0 $0 $0 $0
Change in
Inventory
Change in
Accounts
Payable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Change in
Income Tax
Payable
$0 $0 $0 $0 $0 $0 $0 $91 $314 $284 $284 $315
Change in
Sales Tax
Payable
$908 $908 $908 $908 $908 $942 $943 $908
Change in
Prepaid
Revenue
Net Cash
Flow from
Operations
($167) ($167) ($167) ($5,283) $2,464 $2,467 $2,470 $2,472 $2,475 $2,362 $2,366 $2,483
Investing &
Financing
Assets
Purchased or
Sold
Investments
Received
24. Project 1115 23
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Change in
Long-Term
Debt
$92,089 ($677) ($680) ($683) ($686) ($689) ($692) ($694) ($697)
Change in
Short-Term
Debt
$7,911 $33 $33 $33 $34 $34 $34 $33 $34
Dividends &
Distributions
Net Cash
Flow from
Investing &
Financing
$100,000 ($644) ($647) ($650) ($652) ($655) ($658) ($661) ($663)
Cash at
Beginning of
Period
$0 ($167) ($334) ($501) $94,216 $96,036 $97,856 $99,676 $101,496 $103,316 $105,020 $106,725
Net Change in
Cash
($167) ($167) ($167) $94,717 $1,820 $1,820 $1,820 $1,820 $1,820 $1,704 $1,705 $1,820
Cash at End
of Period
($167) ($334) ($501) $94,216 $96,036 $97,856 $99,676 $101,496 $103,316 $105,020 $106,725 $108,545
25. Project 1115 24
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents
or ideas with third parties without the express written consent of the plan author.
FY2016 FY2017 FY2018
Net Cash Flow from Operations
Net Profit $5,148 $14,715 $15,050
Depreciation and Amortization
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $1,288 $2,391 $84
Change in Sales Tax Payable $7,333 $3,693 $0
Change in Prepaid Revenue
Net Cash Flow from Operations $13,769 $20,799 $15,134
Investing & Financing
Assets Purchased or Sold
Investments Received
Change in Long-Term Debt $86,591 ($8,598) ($9,036)
Change in Short-Term Debt $8,179 $419 $438
Dividends & Distributions
Net Cash Flow from Investing & Financing $94,770 ($8,179) ($8,598)
Cash at Beginning of Period $6 $108,545 $121,165
Net Change in Cash $108,539 $12,620 $6,536
Cash at End of Period $108,545 $121,165 $127,701