Me and my team put together a Plan for a Mobile Company

1. Distribution and Marketing Plan for
Flixiago
JCBG Productions
Jay Herrera
Badum Maaloo
Gabe Millet
Christopher Hernandez
EBBS Project & Portfolio V
11/22/20

2. 2
I. Executive Summary
The Company:
We are a marketing and production company and we offer great customer service and
guarantee customer satisfaction. JCBG Productions is abbreviated for Jay, Chris, Badum,
and Gabe Productions.
The Project:
Flixiago, Online Streaming Service. “A mobile application that is dedicated to give you and
your family the new and improved viewing experience from the tip of your fingers. You can
watch new releases such as; Blockbuster Movies, TV Shows, Documentaries, and many
more.”
Sales Projections / Return on Investment:
An ROI of 5,191% based on profit of $60,580 is projected by the close of the investment
year. The ROI could decrease as far as 27% based on profit of $44,095 on the lower end and
increase to ROI of 35% based on profit of $8,178 on the higher end. This range was based
on a plus/minus of 8% base on research into the spending habits of the prospective target
market in 2021.
Target Market:
Our primary target market are males from the ages of 18-23 within the Detroit
metropolitan area. This target market is our focus because according to Pew Research
Center, 18-23-year old’s are among the highest usage when it comes to online streaming.
Strategy:
Our primary strategy is to use the two biggest mobile application distributors in the world,
being the Google Play Store and the Apple Store. With access to over 90 countries, we can
use this platform to increase our fanbase and expand worldwide. With our next strategy
being able to use social media such as; Facebook and Instagram with over 190 Million users
on Facebook and 140 Million on Instagram, these two are perfect for our plan.

3. 1/7/21 3
II. Company Information
JCBG Productions
We are a marketing and production company and we offer great customer service and
guarantee customer satisfaction. JCBG Productions is short for: Chris, Badum, Gabe
Productions.
Leadership Team
JCBG Productions consists of a team holding a multitude of talents to bring the best to their
clients. Gabe Millet oversees the Company Information for JCBG Productions based on
experience at Started 2 companies before graduating high school. One company was a non-
profit organization called “The Promise Land” and successfully pitched the company to
collaborate with the City of Miami to create a local event.
JCBG Productions consists of a team holding a multitude of talents to bring the best to their
clients. Christopher Hernandez oversees the Project Information for JCBG Productions
based on experience at Full Sail University: Popular Culture in Media.
JCBG Productions consists of a team holding a multitude of talents to bring the best to their
clients. Badum Maaloo oversees the Distribution & Marketing Goals for JCBG Productions
based on experience at Full Sail University: Introduction to Marketing.
JCBG Productions consists of a team holding a multitude of talents to bring the best to their
clients. Jay Herrera oversees the Target Markets for JCBG Productions based on experience
at Worked on a team to create a digital marketing plan as well as a target market for the
Latin Company XTalent, a Colombian E-Sports Event Company.
Company Ideals
We are for the customer; we want to make sure we provide the top service and leave the
customer walking away satisfied. In 20 years, I see this company being almost global, but
for sure a large presence overseas. We will be known for being the #1 marketing and
production agency in the United States, with great strategies and very good results. We
would like to open everyone’s mind to the beautiful cultures across the globe and the
entertainment they produce. We feel like everyone needs to be seen and here we make that
happen, we market your product and services to your specified target markets as well as
markets that would be interested too.
Projects
We have worked with Disney on Ice, as well as FOX, CBS, NBC, MSNBC and National
Geographic. Not only with big conglomerate companies but with celebrities as well which
includes big names like Robert Downey Jr. and many more! We have great results and these
people are still around to show it.

4. 4
III. Project Information
Creators: Norberto Taveras
Title: Flixiago
Media: Mobile Application for TV Shows and Upcoming movies
Genre: Entertainment, Productivity, Documentaries, and Educational
Hooks
1. The all in one app for all your Entertainment.
2. The new and improved Netflix.
3. The place where you can find all the information of your favorite actors.
4. Want to go to the movies during Covid-19? Don’t. This is the app for you.
5. Just you, an app, and unlimited entertainment.
6. The best place where you can watch the newest entertainment in 2020.
Logline
Flixiago – “A mobile application that is dedicated to give you and your family the new and
improved viewing experience from the tip of your fingers. You can watch new releases such
as; Blockbuster Movies, TV Shows, Documentaries, and many more.”
Premise
Flixiago – “A mobile application that is designed to become the best form of Entertainment
in 2020. Having the newest TV shows, movies, and documentaries at the tip of your fingers.
With all your Entertainment in one single application, there is no need for anything else.
Designed to take Netflix and Hulu off the map and become the new titan in the
Entertainment Industry.”

5. 1/7/21 5
IV. Target Markets
Primary Target Audience
The primary target audience for Flixiago would be men between the ages of 18-23 within
the Detroit metropolitan area. The reasoning behind this stems from information provided
by Pew Research Center and nScreenMedia. Pew Research Center provides age statistics
that explores how 18-29-year old’s are the highest users of online streaming services as
well as men being said to use streaming services more as their primary pathway of media
consumption over women. As for Detroit being the target city, nScreenMedia has stated
that Detroit and Pittsburg are the number one cities of Subscription Video on Demand
consumption, making them key targets for an app such as Flixiago which works in tandem
with streaming services.
Secondary Target Audience
The secondary target audience would expand to males and females between the ages of 19-
23 in the Detroit and Pittsburg metropolitan area. This stems from the previously
addressed sources. The expansion beyond just males is based on the mere 6% difference
between men and women on their primary pathway for media consumption. As for the
expansion into Pittsburg, it is also in the top consumers of streaming platform content
making it a market that can also be easily penetrated by an app such as Flixiago.

6. 6
V. Distribution & Marketing Goals
A mobile app like Flixiago, can be costly to develop and ineffective if marketing and
distribution is not done properly. According to Batesole (2020), small businesses with a
low marketing budget like Flixiago, should focus their marketing on personalized messages
rather than mass media messages. To guarantee success, JCBG Productions marketing plan
will increase awareness and download conversion rate through social media, online
marketing, and proper distribution. There is a total of 190 million on Facebook and 140
million of Instagram users live in the United States (Chen, 2020). More than 80% of users
on each platform fall under Flixiago’s target market, making Instagram and Facebook the
perfect social media platforms to generate leads, connect, and interact with our target
market.
Flixiago will be distributed on the three of the largest mobile app stores; Google Play, Apple
Store, and Windows app under the Entertainment category. The Google Play store is for
android devices only with over 2 million applications. The Play store is operational in 44
countries with an 84.1% market capitalization and 30% conversion rate. The iOS store has
over 1.8 million apps across 90 countries with 14.8% market capitalization and 33%
conversion rate. The Window Store has less than 1% market share and over 800,000 apps
across 90 countries (Cheng, 2020).
By combining personalized marketing with mass media marketing across various
platforms, JCBG Productions’ goal is to maximize the Return on Investment (ROI), by
increasing product awareness and download conversation rates.

7. 1/7/21 7
VI. Distribution - Year One:
Self-Distribution Plan
Brick and Mortar Outlets
JCBG Productions, suggesting a focus on young men in the Detroit metropolitan area, also
moves forward to suggest a physical presence in the form of QR cards with the ability to
download the app. These will be present at the cashier and pick up stations, as well as on
each table in the Narrow Way Cafe and Dessert Oasis Coffee Roasters in order to obtain the
heavy traffic of internet users that use these coffee shops for WIFI, or even just drop in for
morning coffee on their way to work. Both maintain a loyal foundation of customers
according to their website and ensure they retain high ratings. With the amount of traffic
through these shops, most falling into our target audience, these shops will help build an
awareness of Flixiago.
Aggregator
Due to the nature of this project, the following three major aggregators have been chosen:
Google Play, Apple’s App Store, and the Window’s Store. Each aggregator appeals to
separate users. For Android devices, the Google Play store holds over 2 million apps and is
operational in 44 countries, Apple’s App Store has over 1.8 million apps across 90
countries, and the Window Store has 800,000 apps across 90 countries. By utilizing all
three, Flixiago can secure more in the market.
Project Website
There are a few $20 domain name options available for Flixiago’s website. A few include
flixiago.net, flixiago.me, flixiago.online, flixiago.live, and a few others.
As for appearances, the main page would have a rotating header that shares the many
capabilities of Flixiago. Beyond that would be a small introduction to what Flixiago is and
does. At the bottom of the page would be basic information that most streaming websites
have such as Legal, Privacy, Tech Support, Investor Relations, and others. Back at the top of
the page it would also have links for Account Services, Help Center, and Sign Out. Each
would link to related pages that follow the branding (color scheme, font, etc.) of Flixiago.
There would also be the ability to browse the content with a similar set-up as on the app.
Regarding payments, it would be through a third-party payment processor to reduce costs
in the first year due to the high set-up fees for most merchant accounts according to Fatt
Merchant. This will make it easier to see a ROI sooner rather than later.
Customer Relationship Management Systems

8. 8
The CRMS for Flixiago will focus on forming relationships with consumers through primary
data collection, online tracking, and the collection of subscription and registration data. By
collecting data from user when they set up a Flixiago account and as they use the platform,
Flixiago can better cater to their likes through the app. Through online tracking, Flixiago
can understand what the consumer is looking for in entertainment to also better cater to
the wants and needs of consumers.
Using the data from the consumers, crafted messages will be sent in accordance to their
likes for their wants and needs. It will allow the user to be knowledgeable of what is
happening on Flixiago, as well as in the world of entertainment so users feel up to date.
Part of the plan to collect data is to utilize Flixiago’s website with cookies to implement
online tracking. The website will also act as a liaison for complaints and suggestions
through the Help Center as described in the Project Website section. Through this,
complaints and suggestions will be handled directly by Flixiago in order to appease
consumers and give them the highest quality in entertainment.

9. 1/7/21 9
VII. Distribution - Year Two:
Finding a Large Distributor or Publisher
Flixiago has narrowed down the number of companies that will work in our best
interest. JCBG Productions presents the three choices: HBO, Amazon, Hulu. HBO for the
reason of they want to expand their app and Flixiago’s way of simplifying watching movies
and tv from your phone is a very good opening for an older target market HBO can get into
an older market. Amazon is also another good choice while they have Prime Videos, they
offered to purchase Netflix in 2019. They might be looking to expand their channels and
shows they can produce and show, Flixiago would be a good partner for Amazon. Hulu
usually has a younger target market since they are owned by Disney but Flixiago can
provide either a good app that works with Hulu that can be an option for Hulu’s format for
older people.
To build connections to someone who has that kind of power needs to be executed
right, like going to events, or conventions to meet someone like going to 2021 MegaCon
Orlando and meeting one of David Stafford’s Partners like his Software Development
Engineer Scobie Smith. Make a connection and connect on LinkedIn and talk for a couple of
weeks pitch some ideas back and forth and hang out and be friends. After a little while tell
him to finally introduce the application Flixiago to David Stafford the Head of R&D at
Amazon where he has the power to say if this partnership between Amazon and Flixiago is
a go or no. If he agrees, then the next step is to implement how Flixiago can be added on
Amazon or become a partner.

10. 10
VIII. Sales Projections
Price and Sales Projections (based on $1250 budget)
Price
Projected
Units
Projected Net
Revenue
Retail
T-Shirts $5.99 1500 $8,985
Wristbands $2.50 3000 $7,500
Wholesale/Dealer Price Per month*
Google Play Store * 3.49 18,000 $15,120
Apple Store * 3.49 10,000 $10,080
Window Store * 3.49 20,000 $18,900
Projected Total Net Sales Revenue $60,580
* Assumes 70/30 split per subscription
Return on Investment (R.O.I.)
An ROI of 5,191% based on profit of $60,580 is projected by the close of the investment
year.
The ROI could decrease as far as 27% based on profit of $44,095 on the lower end and
increase to ROI of 35% based on profit of $8,178 on the higher end.
This range was based on a plus/minus of 8% base on research into the spending habits of
the prospective target market in 2021.

11. 1/7/21 11
IX. Marketing
Marketing Tools
• Online Advertising
• Social Media
• Event Marketing
• Video Marketing
• Flyers
• Billboard Signs
• Media Monitoring
• Google Analytics
• Surveys
• Customer Relationship Management (CRM)
• The Press
• Search Engine Optimization (SEO)
• Feedly
• Google AdSense
• Lead Nurturing and Email Marketing
Promotion
Pre-Release (December - April)
Strategy
We here at Flixiago will begin our pre-release with announcing our mobile
application, so that we may be able to officially release the app to the public in May of 2021.
First, we need to get the word out and try to inform as many people as possible with the
help of the press. Research our competition, to see what we’re up against, and how we will
change our plan if we needed to. We must create a website, if you don’t have media that
consumers can access in the current year, you’re already behind. Create accounts in
Facebook, Instagram, and Twitter. We can use Facebook for our big announcements, since
it has our largest target demographic. Instagram can be used for quick teasers on what’s
coming next for the app, and Twitter will be used for staying connected with the
community and answering app related questions. And lastly, host an event so we can have
people give their honest opinion on what they like and don’t like about the application, and
what needs to be tweaked to perfect it.
Tactics
December 1st–5th – Use the press to get the word out and inform as many
people as possible around the community, so it spreads throughout the state, and
hopefully throughout the country. December 5th-7th – Research our competition to
see who and what we are up against. December 7th-14th – Post signs to get people to
test out our new mobile application we have launching next year throughout 5th
Avenue in New York City, one of the busiest places in the world. December 23rd- 30th
– Take the information given from the surveys and create a Flyer with the updated
feedback. January 1st – 8th – Start all three of our social media outlets, which include;

12. 12
Facebook, Instagram, and Twitter. January 14th – January 21st – Create teasers for
what is to come in May, with the release of Flixiago. January 24th-31st – Create our
own website and setup a customer service number with all our legal covered. March
1st -8th – Use Twitter to answer and questions consumers might have when using
social media marketing. March 15th-22nd – Start using Google AdSense in order to
further increase our reach to our target market significantly. April 1st- April 4th –
Post flyers at Madison Square Garden. April 15th-21st – Host an event where people
can come by and provide even more feedback if anything else needs an adjustment.
April 23rd-30th – Prepare for the release of May 1st release and use social media
marketing as the way to give us back that spotlight for a moment once again.
Release (May)
Strategy
Our strategy for the month of release is to use online advertising and the
press to further attract eyes to the mobile application. Continue using billboard signs on
42nd street because there are many tourists that visit New York all the time, but don’t live
there, so they might not be familiar with Flixiago. Use surveys on people on the street to see
on which mobile application is better when comparing to Netflix and Hulu, two of the titans
when it comes to Entertainment. Include the usage of social media so that we can continue
to provide fast, quick, and easy feedback. Expand and use Google AdSense to generate a
bigger audience because everyone in our target market that has access to Facebook and
Instagram, uses Google for everyday tasks.
Tactics
May 1st – Flixiago goes live with the help of online advertising and using all
three social media accounts. May 3rd- 10th – Currently receiving feedback through
Twitter of any bugs or unstable servers that the consumers may be experiencing.
Our goal is to make sure the customers are satisfied with the application, so it can
replace and overcome apps that are taking over like Netflix and Hulu. May 12th-May
19th – Post signs and flyers all around the city to go download Flixiago and how
they’ll get a free reward. May 20th-May 27th – Use Google AdSense to monetize the
mobile app, so it can attract more people because this is the biggest opportunity of
promoting the app as we go into the post-release.
Post-Release (June – November)
Strategy
Our Post-Release strategy will include more publicity from the press, flyers,
online and social media marketing, and video marketing. Include email marketing as well
so we can stay in touch with people downloading Flixiago when they sign up using their
email. While also including media monitoring, so we can see if our target market is shifting
towards the older or younger crowd of consumers. And finally, ending it off with a press
conference to discuss how our application did in the public eye, and how we can improve in
the future.
Tactics

13. 1/7/21 13
June 3rd-June 10th – Use the press to update the people on how Flixiago is
progressing as more and more people use it on a day to day basis. And how
people are ditching Netflix and Hulu because studies show that Flixiago has it
all, from the movies and shows they both can’t produce because of the rights.
June 14th – Have celebrities such as, LeBron James advertise the app on his
Instagram, generating an almost 500% revenue profit. June 15th-21st – Use
social media to fix any possible bugs that may be wrong and need to be fixed
as soon as it is discovered. June 22nd-30th – Use video marketing on
Instagram to show off the new features that were added this past week, and
how load times have decreased from the time you load up the app, to the
point where you’re watching your desired movie or show. July 15th-22nd –
Implement media monitoring, so if we feel the need to adjust our market, we
will make further adjustments. August 1st-8th – Use the press and Google
AdSense throughout the month of August. August 15th-22nd – Put up more
flyers in the upper cities of Manhattan in New York. September 1st-8th – Add
YouTube as our 4th Social media outlet and create animations that will
intrigue more people to want to download Flixiago. September 15th–22nd –
Continue to promote using billboards at Madison Square Garden and add
signs in the Subway stations. October 15th-22nd – Email consumers on what
they think we should add next to Flixiago. November 1st- 1-year universe
from pre-release to post-release.
Throughout the whole year the team at Flixiago have overcome so many challenges and
will continue to rise to the occasion. We will continue to become the best new movie
mobile application the world has ever seen.

14. 14
X. Budget
Tactic Specifics Frequency (e.g.
daily, monthly,
quarterly)
Annual
Cost
Aggregator Fees
Apple App Registration One time $99
Google App Registration One time $99
Windows App Registration Per 100 App $99
Marketing
Instagram Ads/Promo/Lead gen. Monthly* $240
Facebook Ads/Promo/Lead gen. Monthly* $240
YouTube Ads/Promo/Lead gen. Monthly* $240
Website
Developer Website + Google analytics One time 70
Domain.com Hosting/maintenance Monthly* 240
Banner 4’ x 8’ Banner One time $28
Merch Production of wristband with
QR code
As Needed $130
TOTAL $1,485
* Recurring charges

15. 1/7/21 15
XI. Appendices
Google. (2020). Set up prices & app distribution - Play Console Help. Retrieved November 05,
2020, from https://support.google.com/googleplay/android-
developer/answer/6334373?hl=en
Sharma, A. (2020, August 26). How To Upload An App To Google Play Store? Retrieved
November 05, 2020, from https://appinventiv.com/blog/how-to-submit-app-to-google-play-
store/
Saxena, P. (2020, August 24). How Much Earning from an App is Possible? [A Complete
Guide]. Retrieved November 05, 2020, from https://appinventiv.com/blog/how-much-
money-can-you-earn-through-your-mobile-app/
Google. (2020). Developer Policy Center. Retrieved November 05, 2020, from
https://play.google.com/about/developer-content-policy/
Chromium OS. (2019). Chrome OS Systems Supporting Android Apps. Retrieved November
05, 2020, from https://www.chromium.org/chromium-os/chrome-os-systems-supporting-
android-apps
Batesole, B. (2020, April 9). Picking Your Marketing Channels.
https://www.linkedin.com/learning-
login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning
%2Fsmall-business-marketing%3Ftrk%3Dshare_ent_url&account=50813145
Chen, J. (2020, August 4). Social Media demographics to inform your brand’s strategy in 2020.
Retrieved from https://sproutsocial/com/insights/news-social-media-demographis/
Cheng, C. (2020, May 8). Average App Conversion Rate per Category [2020]. Retrieved from
apptweak. https://apptweak.com/en/aso-blog/average-app-conversion-rate-per-category-
2019
Pafitis, E. (2020, June 23). Netflix’s Marketing Strategy: What Your Company Can Learn.
Retrieved from https://www.startingbusiness.com/blog/markeitng-strategy-netflix
61% of young adults in U.S. watch mainly streaming TV. (2020, May 30). Retrieved November 05,
2020, from https://www.pewresearch.org/fact-tank/2017/09/13/about-6-in-10-young-
adults-in-u-s-primarily-use-online-streaming-to-watch-tv/
Dixon, C. (2017, November 02). US city video consumption varies widely. Retrieved November 05,
2020, from https://nscreenmedia.com/us-city-video-consumption-q1-2017/
Dessert Oasis Coffee Roasters. (n.d.). Retrieved November 13, 2020, from
https://www.docr.coffee/
Domain Name Search - Check Domain Name Availability. (n.d.). Retrieved November 13,
2020, from https://www.squarespace.com/domain-name-search/?channel=pnb

16. 16
The Narrow Way Café & Shop - Livernois Avenue of Fashion in Detroit. (n.d.). Retrieved
November 13, 2020, from https://thenarrowwaycafe.com/
Should You Use Third Party Payment Processors? (2020, October 22). Retrieved November
13, 2020, from https://fattmerchant.com/blog/should-you-use-third-party-
payment-processors/
Sign In. (n.d.). Retrieved November 13, 2020, from https://www.netflix.com/browse
Crawford, S. (2009, July 16). How Hulu Works. Retrieved November 14, 2020, from
https://computer.howstuffworks.com/internet/basics/hulu7.htm
Fulli, Z. (2020, July 26). A Look into Netflix and Prime Video's Brand Architecture.
Retrieved November 14, 2020, from https://medium.com/@fulli/a-look-into-branding-
of-netflix-and-amazon-prime-video-3ab7a17e1f79
HBO. (2010, December 3). Retrieved November 14, 2020, from
https://mediawiki.middlebury.edu/FMMC0104/HBO
MarketBusinessNews. (2020, October 21). What are marketing tools? Definition and
examples. Retrieved November 14, 2020, from
https://marketbusinessnews.com/financial-glossary/marketing-tools/
Cartwright, B. (2020). 79 Marketing Tools and Software for Every Business & Budget.
Retrieved November 14, 2020, from
https://blog.hubspot.com/marketing/marketing-tools
Ian Heinig / 7 February 2018. (2020). Ian Heinig. Retrieved November 14, 2020, from
https://themanifest.com/mobile-apps/10-steps-winning-pre-launch-app-marketing-
strategy
Millet, G., Hernandez, C., Maaloo, B., Herrera, J. (2020, November). Company information
part 1 of the Distribution Marketing Plan for Flixiago.