2. Why Nordstrom?
• One of my favorite stores
• Global company
• Very present in todays digital marketing world
• Wanted to get in depth with their efforts and find improvements
3. Background information
• Luxury department store
• First opened: 1901
• Total store count: 122-full line stores (US and Canada)
• Nordstrom's founding philosophy: offer the customer the best possible service, selection,
quality and value.
• 2016 total net sales: record of $14.2 billion
• Sales focus on:
• Clothing
• Shoes
• Accessories
• Jewelry
• Cosmetics/fragrances.
For men, women, and children
4. What is offered today
• In store shopping experience.
• 40 states & Canada
• 353 stores in total (includes Nordstrom Rack and Jeffery boutiques)
• Online shopping through Nordstrom.com
• Mobile App
• Top picks, wish list, account information, Camera option (barcodes/ take photo to
search for item or similar items), blog/social media
• Free shipping, returns, & exchanges
• Nordstrom Rewards
• Social media presence: Twitter, Facebook, Instagram, YouTube, Pinterest, LinkedIn,
Tumblr
5. The big idea:
increased interaction with ads
• Why?
• Take a step back from normal advertising
• Engagement
• Evolvement in the changing technological world
• Take advantage of their heavy online presence
• “Nordstrom.com sales reached over $2.5 billion, representing approximately 25 percent
of Nordstrom sales” (press.Nordstrom.com)
6. Social media
• YouTube, Instagram, Snapchat– “live feature”
• Video blog
• Millennial attraction
• Features:
• Newest trends, fashion shoots, charity work, tours
of stores, outfit ideas, current sales, campaigns,
shopping hauls, shopping experiences.
7. Online Advertising
Rich Media
• What is it?
• Interactive
advertising
• Animated banners &
displays, polls &
surveys, rollovers,
and games
• Why?
• Interactivity and
engagement=
excitement
http://www.bannerblog.com.au/2010/12/ae_fugitive_chronicl
es.php
8. Website/mobile app
• Augmented/ virtual reality
• Available through all forms of
online shopping
Trying on clothes
Window shopping
Home products
Store location & hours
Makeup
9. Nordstrom’s Personas—Who we want this
strategy to reach
• Female
• Age: between 24-40 years old
• Established career- in the office most days or
traveling to meetings
• Travels around the US for work and for fun.
• Has multiple social media accounts (Facebook,
snapchat, Instagram, and Pinterest)
• wants a family or already has one
• has a place of her own
• enjoys social events, being with friends, fashion,
online shopping, and cooking.
• Male
• Age: Between 24-38
• Career- needs to dress in business clothes
• Has a family or wants one someday
• Enjoys being with friends and family
• Has a Facebook and Instagram account that is used
frequently
• Hobbies include reading books, watching/playing
sports, working out, and shopping for clothes and
shoes
10. Implementation
• Social media
• Hire a skilled team of bloggers
• Establish video blogging content for the entire year and what
cities the blog will take place in.
• Budget: Decided salaries
• Online Advertising
• Create the idea and actual banner ad made for websites
• Select websites it will be placed on
• Budget: Different cost for websites chosen.
• Website/Mobile app
• Hire programmers to start working on both the website and
app
• Budget: $15,000-$25,000 for each platform.
