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Table of contents 
I. Introduction 
o Name and logo 
o Product lines 
II. Marketing plan and action 
o Market summary 
o Competitive priorities 
o Customer Benefits Package 
(CBP) diagrams 
o Pre- and Post-Service Value 
Chain 
o PR Strategy 
III. Contribution and 
lessons 
o Department Flow Chart 
o Members’ responsibilities 
o Measurements 
o Team 
o Individuals
• Black 
o Mystery / Absence of light 
o Strength and Modern 
• Yellow 
o Sunlight and Energy 
o Happiness and Warmth 
• S & C: SaiGon Catcher 
Logo 
• SaiGon + Catcher 
o Emphasizes 
o experience of all interesting 
traditions and locations 
o Reminds 
o to support a green environment 
o to take care of our Mother Nature 
Meaning
SaiGon Catcher_Green 
Potted plants 
Wishing Grass Succulent plant 
Lucky Grass
SaiGon Catcher_T-shirt 
Crazy Teen T-shirt 
80,000 VNĐ 80,000 VNĐ 80,000 VNĐ 
85,000 VNĐ 85,000 VNĐ 85,000 VNĐ
Market Summary 
• Market share: Cannot measure 
• Target customers: 
Students 
50% 
Others 
20% 
Officers 
30% 
Green 
Tee-shirts 
Teenagers 
25% 
Others 
15% 
Youth 
60% 
Tour 
English 
Speaking 
Foreigners 
90% 
Others 
10%
1. Delivery: 
 fast delivery 
 on time delivery 
 right quality and quantity 
 dependable promises 
2. Flexibility: 
 design adjustments 
 broad product line 
 ability to rapidly change production 
volumes 
3. Quality: 
 low-defect rate 
 product durability 
 environmental aspect 
4. Customer focus: 
 after sales service 
 product support 
 dependable promises 
 measurement of satisfaction 
 product customization and 
 customer information 
5. Cost: 
 no extra costs from production 
 offer the best price 
 being the seller which has the most 
competitive price of the market
Customer Benefits Package (CBP) 
Peripheral 
goods 
• High-quality 
helmet 
• Cakes 
• Bottled water 
Peripheral 
services 
• Friendly tour 
guides 
• Safety 
Variants 
• Free plant under 
their name 
• Raising money 
for children 
Tour
Peripheral 
goods 
• Laundry tips 
• Size 
Peripheral 
services 
• Advisory 
• Pricing: Buy 5 
get 1 free 
Variants 
• Raising money 
for children 
T-shirts
Peripheral 
goods 
• Plants care tips 
• Allowed to 
change pot 
Peripheral 
service 
• Absorb computer 
radiation 
• Reduce stress 
• Pricing: Buy 
120,000 VNĐ get I 
free mini plant 
Variants 
• Raising money for 
children 
• Protect the Earth 
Plants
Pre- and Post-Service Value Chain 
Gaining 
customers 
• Write PR posts 
on Facebook 
• Share links 
• Word of mouth 
• Promotions 
• Visual aids 
Value Creation 
• Carefully 
select products 
• Passionate 
Sellers 
• CBPs 
• Price, Time 
• Flexibility and 
adaptability 
Keeping the 
customers 
• Call back to 
customers 
• Accept 
changes 
• Answer 
questions 
• Receive 
feedback
Public Relations Strategy 
• Overview of strategy 
o Utilizing all the resources, both online and offline: 
 Friends / friends of friends 
 ITEC classes 
 Campus of University of Sciences 
 Other universities’ campuses 
 Potential customers from Facebook 
• Overview of media: 
o Social network is our main channel 
 free to use and easy to access 
 provides a great sources of current and potential customers. 
 free page analysis
“Be active, be.u.tiful” 
SaiGon Catcher_Tour 
SaiGon Catcher_Green 
“Green for Now and the Future” 
SaiGon Catcher_T-shirt 
“Exploring and catching authentic SaiGon”
MARKETING COSTS 
Printing 
o Posters for sales 
campaigns at universities 
o Leaflets of purchasing 
methods, care tips and 
contact information 
o Survey sheets for Saigon 
Catcher Tour
Department chart 
Vice 
President 
Heads 
Supporters 
Pham Thuy 
Duong 
Green 
Dao Thuy 
Tien 
Tran Thuy 
Tien 
Tee_shirt 
Nguyen Le 
Huynh Uyen 
Thu 
Nguyen 
Nhu Y 
Tour 
Pham Thuy 
Duong 
Nguyen Tu 
Quoc 
Thong
Cost 
Time 
SUCCESS METRICS 
OF 
MARKETING 
DEPARTMENT 
Facebook’s 
analysis 
• Accesses 
• Visits 
• Clicks 
Profit 
Goal 
Reach the 
target 
profit 
Requirements for success: 
Reach the expected revenue 
Earn brand recognition 
Earn extra profits for charity
Marketing 
Flow 
chart
Gantt chart
Activities on node
Responsibilities and tasks 
• Managed censorship 
• Assigned tasks 
• Supported team members 
Pham Thuy 
Duong 
• Managed Tee-shirt-line 
• Set up POSM 
• Supported others 
Nguyen Le 
Huynh Uyen Thu 
• Supported setting up tour 
• Survey 
Nguyen Tu Quoc 
Thong
Responsibilities and tasks 
• Managed Green-line 
• Supported leaders and members Dao Thuy Tien 
• Translated PR posts 
• Supported others Tran Thuy Tien 
• Supported others 
• Took photographs Nguyen Nhu Y
Customer expectation 
Plant T-shirt Tour 
+Verdancy 
+Reasonable 
price 
+Variety of pots 
+Information: 
meanings, care 
guides 
+Information: 
size, color, design, 
price 
+Real images 
+Laundry guide 
+Advisory 
+Authentic SaiGon 
+Local foods 
+Interested places: 
nightlife, historical 
monuments 
+Reasonable price 
+Safety
Our contribution 
Plant T-shirt Tour 
+Set price that is 
suitable for target 
customer 
+Took photos of 
different pots 
+Shared plants care 
tips 
+Wrote descriptions 
for albums in 
Vietnamese and 
English 
+Online 24/7 
+Uploaded real 
pictures on Facebook 
+Shared laundry tips 
+Gathered needed 
feedback via survey 
+Carefully selected 
drivers 
+Provided high-quality 
helmets 
+Successful tested 
tour
Pham Thuy Duong 
What I have done 
o Assigned tasks to members 
o Managed censorship 
o Supported members 
o Designed survey for tour 
o Designed tours 
o Tested tour 
o Supported R&D department 
What I have learned 
o Correlation between 
departments 
o Designs of Flow charts 
o Customer benefits 
packages 
o Measurements within 
Organization
Nguyen Le Huynh Uyen Thu 
What I have done 
o Brainstormed Company’s 
name and logo 
o Wrote PR posts Tee-shirt page 
o POSM, Digital 
o Brainstormed Tourism 
advertising campaign 
What I have learned 
o Operations Management 
o CBP, Gantt chart, Process 
design 
o Facility Layout, Supply 
Chain, Inventory
Nguyen Tu Quoc Thong 
What I have done 
o Supported sales team 
o Survey 
o Contributed to design 
tour 
o Marketing products to 
acquaintances 
What I have learned 
o How CBP contribute to customer 
satisfaction 
o The important of OM in reality 
o Basic in Designing Goods and Services 
o The purpose of every organization is to 
provide Value to its customers
Dao Thuy Tien 
What I have done 
o Brainstormed company’s 
name and logo 
o Designed leaflet, poster 
o Created and managed 
Facebook page: Saigon 
Catcher_ Green 
o Wrote PR posts 
o Supported Sales, R&D and 
Manufacturing teams 
What I have learned 
o Time management 
o Marketing skills: writing posts 
using visual aids, attract 
customers 
o The flow of works between 
departments and between 
members 
o Dealing with customer upsets 
o Responsible, independent
Tran Thuy Tien 
What I have done 
o Helped create the survey and design 
the tour 
o Helped edit some content of Green- 
Facebook page 
o Did some translations 
o Supported Sales team 
What I have learned 
o Teamwork, punctuality, 
responsibility 
o Preparation 
o Operation Management 
o Government relations 
o Legal aspects
Nguyen Nhu Y 
What I have done 
o Brainstormed Company’s name 
and logo 
o Wrote post on Facebook pages 
o Took pictures of products 
o Supported Green-line and Tee-shirt- 
line 
o Supported Sales team 
What I have learned 
o Operation management 
o How to operate a company 
o Each department is important 
factor to the company success 
o Cooperation of departments can 
affect the company operation
Saigon catcher ( Marketing Department )

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Saigon catcher ( Marketing Department )

  • 1.
  • 2. Table of contents I. Introduction o Name and logo o Product lines II. Marketing plan and action o Market summary o Competitive priorities o Customer Benefits Package (CBP) diagrams o Pre- and Post-Service Value Chain o PR Strategy III. Contribution and lessons o Department Flow Chart o Members’ responsibilities o Measurements o Team o Individuals
  • 3.
  • 4. • Black o Mystery / Absence of light o Strength and Modern • Yellow o Sunlight and Energy o Happiness and Warmth • S & C: SaiGon Catcher Logo • SaiGon + Catcher o Emphasizes o experience of all interesting traditions and locations o Reminds o to support a green environment o to take care of our Mother Nature Meaning
  • 5. SaiGon Catcher_Green Potted plants Wishing Grass Succulent plant Lucky Grass
  • 6. SaiGon Catcher_T-shirt Crazy Teen T-shirt 80,000 VNĐ 80,000 VNĐ 80,000 VNĐ 85,000 VNĐ 85,000 VNĐ 85,000 VNĐ
  • 7.
  • 8. Market Summary • Market share: Cannot measure • Target customers: Students 50% Others 20% Officers 30% Green Tee-shirts Teenagers 25% Others 15% Youth 60% Tour English Speaking Foreigners 90% Others 10%
  • 9. 1. Delivery:  fast delivery  on time delivery  right quality and quantity  dependable promises 2. Flexibility:  design adjustments  broad product line  ability to rapidly change production volumes 3. Quality:  low-defect rate  product durability  environmental aspect 4. Customer focus:  after sales service  product support  dependable promises  measurement of satisfaction  product customization and  customer information 5. Cost:  no extra costs from production  offer the best price  being the seller which has the most competitive price of the market
  • 10. Customer Benefits Package (CBP) Peripheral goods • High-quality helmet • Cakes • Bottled water Peripheral services • Friendly tour guides • Safety Variants • Free plant under their name • Raising money for children Tour
  • 11. Peripheral goods • Laundry tips • Size Peripheral services • Advisory • Pricing: Buy 5 get 1 free Variants • Raising money for children T-shirts
  • 12. Peripheral goods • Plants care tips • Allowed to change pot Peripheral service • Absorb computer radiation • Reduce stress • Pricing: Buy 120,000 VNĐ get I free mini plant Variants • Raising money for children • Protect the Earth Plants
  • 13. Pre- and Post-Service Value Chain Gaining customers • Write PR posts on Facebook • Share links • Word of mouth • Promotions • Visual aids Value Creation • Carefully select products • Passionate Sellers • CBPs • Price, Time • Flexibility and adaptability Keeping the customers • Call back to customers • Accept changes • Answer questions • Receive feedback
  • 14. Public Relations Strategy • Overview of strategy o Utilizing all the resources, both online and offline:  Friends / friends of friends  ITEC classes  Campus of University of Sciences  Other universities’ campuses  Potential customers from Facebook • Overview of media: o Social network is our main channel  free to use and easy to access  provides a great sources of current and potential customers.  free page analysis
  • 15. “Be active, be.u.tiful” SaiGon Catcher_Tour SaiGon Catcher_Green “Green for Now and the Future” SaiGon Catcher_T-shirt “Exploring and catching authentic SaiGon”
  • 16. MARKETING COSTS Printing o Posters for sales campaigns at universities o Leaflets of purchasing methods, care tips and contact information o Survey sheets for Saigon Catcher Tour
  • 17.
  • 18. Department chart Vice President Heads Supporters Pham Thuy Duong Green Dao Thuy Tien Tran Thuy Tien Tee_shirt Nguyen Le Huynh Uyen Thu Nguyen Nhu Y Tour Pham Thuy Duong Nguyen Tu Quoc Thong
  • 19. Cost Time SUCCESS METRICS OF MARKETING DEPARTMENT Facebook’s analysis • Accesses • Visits • Clicks Profit Goal Reach the target profit Requirements for success: Reach the expected revenue Earn brand recognition Earn extra profits for charity
  • 20.
  • 23.
  • 24.
  • 26.
  • 27.
  • 28. Responsibilities and tasks • Managed censorship • Assigned tasks • Supported team members Pham Thuy Duong • Managed Tee-shirt-line • Set up POSM • Supported others Nguyen Le Huynh Uyen Thu • Supported setting up tour • Survey Nguyen Tu Quoc Thong
  • 29. Responsibilities and tasks • Managed Green-line • Supported leaders and members Dao Thuy Tien • Translated PR posts • Supported others Tran Thuy Tien • Supported others • Took photographs Nguyen Nhu Y
  • 30. Customer expectation Plant T-shirt Tour +Verdancy +Reasonable price +Variety of pots +Information: meanings, care guides +Information: size, color, design, price +Real images +Laundry guide +Advisory +Authentic SaiGon +Local foods +Interested places: nightlife, historical monuments +Reasonable price +Safety
  • 31. Our contribution Plant T-shirt Tour +Set price that is suitable for target customer +Took photos of different pots +Shared plants care tips +Wrote descriptions for albums in Vietnamese and English +Online 24/7 +Uploaded real pictures on Facebook +Shared laundry tips +Gathered needed feedback via survey +Carefully selected drivers +Provided high-quality helmets +Successful tested tour
  • 32. Pham Thuy Duong What I have done o Assigned tasks to members o Managed censorship o Supported members o Designed survey for tour o Designed tours o Tested tour o Supported R&D department What I have learned o Correlation between departments o Designs of Flow charts o Customer benefits packages o Measurements within Organization
  • 33. Nguyen Le Huynh Uyen Thu What I have done o Brainstormed Company’s name and logo o Wrote PR posts Tee-shirt page o POSM, Digital o Brainstormed Tourism advertising campaign What I have learned o Operations Management o CBP, Gantt chart, Process design o Facility Layout, Supply Chain, Inventory
  • 34. Nguyen Tu Quoc Thong What I have done o Supported sales team o Survey o Contributed to design tour o Marketing products to acquaintances What I have learned o How CBP contribute to customer satisfaction o The important of OM in reality o Basic in Designing Goods and Services o The purpose of every organization is to provide Value to its customers
  • 35. Dao Thuy Tien What I have done o Brainstormed company’s name and logo o Designed leaflet, poster o Created and managed Facebook page: Saigon Catcher_ Green o Wrote PR posts o Supported Sales, R&D and Manufacturing teams What I have learned o Time management o Marketing skills: writing posts using visual aids, attract customers o The flow of works between departments and between members o Dealing with customer upsets o Responsible, independent
  • 36. Tran Thuy Tien What I have done o Helped create the survey and design the tour o Helped edit some content of Green- Facebook page o Did some translations o Supported Sales team What I have learned o Teamwork, punctuality, responsibility o Preparation o Operation Management o Government relations o Legal aspects
  • 37. Nguyen Nhu Y What I have done o Brainstormed Company’s name and logo o Wrote post on Facebook pages o Took pictures of products o Supported Green-line and Tee-shirt- line o Supported Sales team What I have learned o Operation management o How to operate a company o Each department is important factor to the company success o Cooperation of departments can affect the company operation

Editor's Notes

  1. Duong
  2. Duong
  3. Duong
  4. Y, Heo
  5. Heo
  6. Y
  7. Y
  8. Bo
  9. Thu, Bo
  10. Thong
  11. Thu
  12. Heo
  13. Thu, Y Ve time: thoi gian khach hang spend nan lai cua hang, facebook de lua chon, trai nghiem va feedback (thoi gian tuong doi la tot nhat, it qua thi ko tot vi ho se ko mua, nhieu qua thi ho thuong bi roi, co nhieu lua chon khac) Flexibility: minh linh hoat thay doi theo yeu cau cua khach Accept changes sau khi mua hang, da trai nghiem san pham.
  14. Bo
  15. Heo
  16. Heo
  17. Duong
  18. Duong
  19. Duong
  20. Duong
  21. Thong Slide nay rat quan trong, Thống chuan bi ki nha em. Co gi ko hieu co the hoi lai chi.
  22. Bo
  23. Bo
  24. Thu : slide nay Thu co the liet ke ngan gon nhung hoat dong, va chi ra, nhung cai minh hoan thanh trễ, hoac chua hoan thành.
  25. Duong
  26. Duong
  27. Duong
  28. Duong
  29. Duong
  30. Duong
  31. Heo
  32. Y