contain the power-point presentations from Coursera Classes for Social Media Marketing Professional certificate recognized by Meta.

1. Calla & Ivy:
Campaign
Results
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2. Campaign Objective:
Increase online conversions
by 10% Q1
KPI:
Total conversions
Increase Online Sales 10% by the end of
Q1
Goal

3. Creative
Assets

4. Campaign
Settings
Objective:
Conversion
Audience:
● Location: North Holland Region
● Age: 24-55
● Gender: Female
● Interest: Cut Flowers
Placement:
Facebook, Instagram, and Audience Network
Duration:
Nov 7 - Nov 11,2020
Budget:
$50 daily-lowest cost bid strategy

5. Results
Campaign Result
● 40,350 total site visits
● ”Free-shipping” promo had more
success (in A/B Testing)
● Total conversion rate was 2%
Campaign Cost
● 2,824.50 Total Spent
ROAS:
ROI:
Revenue
● $29,455.00
Total Investment
● Advertising: $2,824.50
● Cost: $150
● Total Investment: $2,674.50
● 10

6. ● Ad “A”
performed
BETTER with the
Lowest Cost-
Per-result @
0.08
● ”Free Shipping”
was a better
headline
A/B Testing
Results
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A B
Both the Ad Creatives are identical to
each other except on the point of the
offer/rabatt being offered for the
bouquets for fall season.

7. Data Sources

8. ● Ad “A” performed better during A/B Testing
● Conversion rate was 2%
● Run ad “A” for longer period of time
● Keep Target Audience the same
● Run more A/B Tests in future campaigns to
identify optimal creative/ growth
Conclusion
& Next Steps

9. Thank
You!
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