This contain the power-point presentations from Coursera Classes for Social Media Marketing Professional certificate recognized by Meta.

1. Purchasing of
Fall Bouquets
Campaign
Results
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2. Campaign Objective:
Traffic
KPI: Link Clicks, Impressions
Increase traffic to the website 5
times until the end of Q1
Goal

3. Creative
Assets
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4. Campaign
Settings
Objective:
Traffic
Audience:
● Age: 24-55
● Gender: Women
● Location: Northern Holland
● Interest: Those who like to cut flowers
Placement:
Facebook, Instagram, Audience network
Duration:
November 6th - December 15th, 2020
Budget:
● Set on $50 daily but only $2,824 was spent

5. Results
Campaign Result
● 40,350 link clicks (website visits)
● 3,139,573 impressions
● 2,224,102 reach
● 2% of website visits made a purchase.
● 807 new purchases.
Campaign Cost
● $2,824
ROAS: 11,4305 (11.4)
ROI: 1.16
Revenue
● $32,280
Total Investment
● Advertising: $2,824
● Cost: $15 per purchased item
● 12,105. cost of production.
● Total Investment: $14,929

6. ● Winner has
0.08 cost per
click
● 95% accuracy
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7. ● Focus on an audience group of women aged 22 -55
● In the future spread the group to the whole region of the Netherlands
● Keep the cost of conversion low at $0.08 per link click.
● Make ads with free shipping wherever possible.
● Reduce the cost of production per purchased item.
● Make a lookalike audience from the audience for this ad.
Conclusion
& Next Steps

8. Thank
You!
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