This is an updated version of my earlier presentation on current research. It talks about teh digital environment and how to be visible in this digitalized world as a researcher.

1. Research in
Current scenario
ver 1.2
S G Deshmukh
ABV-Indian Institute of Information Technology &
Management Gwalior
Session in
“Data Analytics in Management Research “
19 May 2018
1

2. Acknowledgement
This presentation is based on extensive
discussions & informal sessions with
 Prof R P Mohanty Prof Ravi Shankar, Prof M K Tiwari, Prof
R S Deshpande, Mr N Ratnaliikar, & Dr Jitesh Thakkar
Thankful to numerous research scholars and
faculty members from various institutes for making
us realize the trends and importance of research in
current scenario
The earlier version is available on slideshare
https://www.slideshare.net/SanjeevDeshmukh/research-in-current-
scenario-sgdadamf20apr2018
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3. Opening quote..
◼ “You can’t manage what you don’t measure.”
◼ Measurement metrics-
Research need to be visible, measurable and
make some impact…
3

4. Interesting
developments..1..environment
Emerging
Markets
Innovation
Customer
Retention
Restructuring
http://whatis.techtarget.com/definition/VUCA-volatility-uncertainty-complexity-and-
ambiguity
VUCA is an acronym used by the American Military to describe extreme
conditions in Afghanistan and Iraq.
Volatility
Uncertainty
Complexity
Ambiguity

5. Interesting developments..2..
Data .. data..data
◼ Volume
◼ Velocity
◼ Variety
◼ Value?
5

6. Interesting developments ..3..
◼ Exponential growth of new knowledge.
◼ Globalization of commerce and culture.
◼ Strong regulatory frameworks
◼ Lifelong educational needs of individuals in a knowledge-
driven, global economy.
◼ Online Community, Flattened world , Amazon/Flip
kart/Snapdeal /Ola-Uber driven behavior
◼ Compressed timescales and nonlinear nature of the transfer of
knowledge from institutes into the commercial marketplace.

7. Online models ..
◼ Ola-Uber Model-
Aggregator perspective
Matching of demand and supply
Huge disruptive view
◼ Similar things expected in research ?
◼ Changes our world view
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8. Retailing..
Example of bookseller
◼ Booksellers in physical stores could always track which books
sold and which did not.
◼ Once shopping moved online, the understanding of
customers increased dramatically.
◼ Online retailers track not only what customers bought,
 but also what else they looked at;
 how they navigated through the site;
 how much they were influenced by promotions, reviews, and page
layouts; and similarities across individuals and groups.
❑ Algorithms to predict what books individual customers would
like to read next
❑ What is the opportunity for Research in this? 8

9. Observations..
◼ Interesting developments taking place
everywhere , academic institutions are no
exception to this !
◼ Lot of expectations from an institute
◼ The way we communicate , disseminate and
retrieve has changed.
◼ Management Research is no exception to this !
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10. Elsevier..
◼ Elsevier is an information and analytics
company and one of the world's major
providers of scientific, technical, and
medical information. It was established in
1880 as a publishing company.
◼ https://www.elsevier.com/en-in
◼ https://www.elsevier.com/en-in/connect
10

11. Remarks..
◼ Data a critical asset
◼ Data from everywhere – web pages, mobile,
sensors, cameras, payment systems …
◼ While data itself has become increasingly
commoditized, value is likely to accrue to the
owners of this scarce resource !
◼ Research plays an important role in this..
11

12. Remarks..
◼ Hyperscale digital platforms can match buyers
and sellers in real time,
◼ Granular data can be used to personalize
products and services—say in health care.
◼ New analytical techniques can fuel discovery
and innovation.
◼ Data and analytics can enable faster and more
evidence based decision making
12

13. Why to do research ?
Sn Reason
1 Developing knowledge relevant to the strategic
objectives of the academic entity (university, Institute etc.)
2 Maintaining research competence
3 Maintaining subject matter competence
4 Pushing the boundaries of knowledge through path-breaking
research
5 Participating in the global knowledge system (requires the
ability to operate as both a source of knowledge and a sink
for knowledge)
6 Conducting contract research in return for funding
7 Training researchers 13

14. Today’s research
◼ Literature review, Methodology, Analysis
enabled by IT and collaborative tools
◼ Turnaround time for Ph D has reduced
◼ Huge online resources
◼ Shelf life of an idea condensed
◼ Mechanisms for feedback
◼ Time-to-publish has drastically reduced
14

15. What is new ?
◼ New research processes- At every stage in the research cycle
– planning, researching, preserving, publishing, and
distributing – digital channels are being used by researchers
to communicate, collaborate and promote their research, and
debate.
◼ New Engagement- The benefits of using digital channels in a
research context including are- democratization, widening
participation and engaging new audiences on a global level.
◼ New Performance measures- Digital channels are also on the
rise for assisting in the evaluation of a scholar’s reputation and
the relevance and impact of their work
◼ Source: Melinda Kenneway, “Whose work is it anyway?”, Kudos 15

16. Internet & Research?
◼ Internet as a TOOL FOR research or…
◼ Internet as a MEDIUM OF research
TOOL=search engines, databases, catalogs,
etc…
MEDIUM=chat rooms, newsgroups, home
pages, blogs, skype, tweeting, online course
software, etc
◼ Internet synonymous with “google”?

17. Google trends..
◼ Google trends is the feature in google where
people search for the most searched
subject of the world !
◼ Visit : http://www.google.com/trends
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18. Exploring statistics from google
trends
◼ Using google trends for predicting consumer
analysis and as a predictor for macro-
economic behaviour
◼ Backend-google database search (using
search, images, YouTube)
◼ Useful for short term forecasting/now casting
where data may not be available
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19. 19

20. Implications
◼ You have to update continuously and must
know the state-of-the-art –
google enables this!
◼ Subject scan aided by IT tools: search engines,
indexing services !
◼ You have to be comfortable with the Online
community
◼ Please visit
http://www.scimagojr.com/ 20

21. Online availability of research
and its impact

22. Implications
◼ You are visible in the digitized world
◼ Someone is going to measure you and make
you visible !
◼ You are constantly indexed, searched and
under scrutiny
◼ You are also under constant onslaught of new
and emerging ideas !
◼ Impact measures are available ..
22

23. Sharing, collaboration &
connectivity !
◼ Information – a resource in abundance
◼ Sharing of information
◼ Collaboration opportunities
◼ Powerful professional and Social networks

24. Implications
◼ Sharing of information/Knowledge made easy
through IT
◼ You must share and connect
◼ Your collaborator may be anywhere in the
globe available 24 x 7 basis
◼ Power & influence of social media as a
binder!
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25. Sharing …
◼ http://papercritics.com/
◼ https://www.sharelatex.com/
◼ https://www.mindmeister.com/39583892/re
search-tools-by-nader-ale-ebrahim
◼ http://academickarma.org/
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26. Social platforms for sharing..
◼ Network for researchers
◼ One can share and
disseminate
◼ Contributions in terms of
publications, downloads,
datasets etc.
26
Pegrum, M., "'I link therefore I am': network literacy as a core digital literacy", E-
learning and Digital Media 7(4), 346-354 2010 doi:10.2304/elea.2010.7.4.346

27. Opportunities for research..
Macro Systems
Energy, climate change
Environment
Healthcare
Manufacturing
Transportation
Swachhata abhiyan
…
Tiny sector
MSME
Informal sector
Micro Systems
Larger
More Complex
Societal Relevance

28. Implications..
◼ Each of these areas, require research
◼ The focus could be on interdisciplinary
research
◼ Domain areas like-
Behavioral finance?
Bio-inspired algorithms?
◼ Entrepreneurial research
◼ Research- contextual and culture sensitive?
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29. 7 Habits of
Connected Researchers
◼ Who is a connected researcher?
Connected to self
Connected to domain knowledge
Connected to institute
Connected to industry
Connected to profession
Connected to society
 http://www.slideshare.net/SanjeevDeshmukh/trends-
inconnectingresearchsgd2013
◼ Acknowledgement : Heavily Adapted from Stephen R.
Covey’s work !
29

30. Useful resource ..
◼ https://www.stephencovey.com/7ha
bits/7habits.php
◼ https://www.youtube.com/watch?v=
QGj7GZJFHQQ
◼ https://www.youtube.com/watch?v=
-sGsX9q0FqE
◼ https://www.youtube.com/watch?v=
ACukmJ_5HSo
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31. Seven habits
Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win-Win!
Habit 5: Understand
Habit 6. Synergize
Habit 7: Sharpen the Saw
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32. Researcher “Aaadhar”
ORCID orcid.org/0000-0002-7043-6948
Scopus Id Author ID: 7102221659
SSRN Author ID: 2982630
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33. ▪ Conferences: network, connect online, online poster
▪ Prepare a good summary
▪ Use your institution’s communication’s channels(say
NDL)
▪ Prepare an audioslide presentation
▪ Keep your profiles up to date with your latest
publications/blogs/feedbacks
▪ Make full use of social media
◼
◼
Visibility of your work

34. Indian Citation Index
◼ Become registered user of this
http://indiancitationindex.com/
◼ Access data on citations, authors ,
Institutions etc.
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35. Visibility - What are Altmetrics?
◼ Measure scholarly impact
◼ Supplement other measures
◼ Include “non-traditional” outputs and effects
Advantages
◼ Track beyond traditional citations
◼ Measure societal and practical outcomes
◼ Become quickly discoverable
◼ Align with the Open movement

36. Types of Altmetric indicators
◼ Bookmarks
◼ Discussions
◼ Shares
◼ Views/Downloads
◼ Ratings
◼ In addition to -
traditional citations
◼ Imperative
How your work is being -
discussed, shared, saved,
read, and reused by other
scholars and by the public.

37. Kudos – growkudos.com
◼ Impact measures
◼ Details of publications
◼ Notes
◼ Search

38. Develop self-competency
◼ Linked in Learning centre
Courses on excel, R, data analytics etc.
◼ R for Data Science: Lunchbreak Lessons
:Course by: Mark Niemann-Ross
❑ Slideshare- presentations on numerous
topics
❑ TEDx talks..
❑ Youtube
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39. Desirable skill set for a researcher
Communication
Report writing
Team
working
Leadership
Planning and
organisation
Project
management
Enterprise
Problem Solving
Reflection
Adaptability
Energy
Drive and resilience
Enthusiasm/passion
Self awareness
Confidence
Contextual/cultural
awareness
Capacity to develop
Positive attitude
Business and
environment
awareness
IT skills

40. Closing remarks..
◼ Research is inevitable.
◼ Good research brings visibility and recognition
◼ Trends such as limited shelf life, collaborative forces,
connecting push and digitization of research outcome
affecting the quality and quantity of research
◼ Measurability is vital
◼ We must migrate to higher levels of maturity through
research
◼ Seven habits will help us to be connected and be
effective !
◼ Self-development through continuous learning !

41. References
◼ Waldrop M (2008) Science 2.0: Great new tool, or great risk? Scientific
American. Available at:
http://www.scientificamerican.com/article.cfm?id=science-2-point-0-great-
new-tool-or-great-risk
◼ Digital Researcher http://www.vitae.ac.uk/researchers/315321/Digital-
Researcher.html
◼ Cann, A., Dimitriou, K., Hooley, T., "Social Media : A guide for researchers",
(February), 2011
http://www.rin.ac.uk/our-work/communicating-and-disseminating-
research/social-media-guide-researchers
◼ RDF: www.vitae.ac.uk/rdf
◼ https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Analytics/
Our%20Insights/The%20age%20of%20analytics%20Competing%20in%20a%20data%20drive
n%20world/MGI-The-Age-of-Analytics-Full-report.ashx
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42. Useful videos
1. Citations as currency https://www.webofstories.com/play/eugene.garfield/78
2 Citation Analysis and
Bibliographies
http://www.youtube.com/watch?v=UK8gEe7y_mk
3 Eugene Garfield on Impact Factors http://www.webofstories.com/play/eugene.garfield/71
4 H-Index: A Measure of a Scientist's
Impact
http://www.webofstories.com/play/eugene.garfield/38
5 H-index http://www.youtube.com/watch?v=P47yAH8yz9U
6 Citations as currency https://www.webofstories.com/play/eugene.garfield/78
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43. Power of google…
Credit : Sunil Agarwal & Ajit Ninan
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44. Thank you !
deshmukh.sg@gmail.com
https://www.slideshare.net/SanjeevDeshmukh/