The document discusses public relations (PR) and how it differs from advertising. It defines PR as the conscious communication between a brand and its stakeholders to positively position the brand. It then outlines 7 forms of PR including media relations, investor relations, government relations, and customer relations. The document also discusses how to measure the impact of PR efforts through metrics like brand awareness, leads generated, and sales increases. Finally, it notes that building an effective PR strategy is important.

1. ADVERTISING IS SAYING
THAT YOU ARE GOOD.
PR IS MAKING SOMEONE
ELSE SAY THAT YOU ARE
GOOD!
Jean La Gasse
www.consult4sales.com

2. www.consult4sales.com

3. www.consult4sales.com
PR is the conscious communication between
you, your brand on one hand and Stakeholders
on the other, existing and potential.
S A N J A Y S I N G H

4. Reputation
Compliance
Marketing
Risks
Crisis Management

5. 7
Forms of
Public
Relations

6. Print Media
Electronic Media
Social Media
Corporate Identity and Reputation
Management with
MEDIA
RELATIONS

7. Corporate
Governance
Primary
Investors
INVESTOR
RELATIONSHIP

8. Statutory Compliance
GOVERNMENT
RELATIONSHIP
Regulatory Risk

9. Business Ethics
Employer Branding
Extended Stakeholders
Responsibility
External Stakeholders
Sustainability
Charm Offensive
Corporate Social Responsibility
COMMUNITY
RELATIONS

10. INTERNAL
COMMUNICATION
Organisational Culture
Internal Marketing
Human Resources Management
Right to Know

11. Voice of Customer
Customer Retention
Lead Users
Customer Service
Market Research
CUSTOMER
RELATIONS

12. MARKETING
COMMUNICATION
Advertising
Brand Awareness
Brand Recognition
Demand Generation
Integrated Marketing
Sales Promotion

13. Case
Studies

15. Samsung recalled Note 7
Mobile phones from market
when they were reported to
be exploding.

17. How do
we
measure
Public
Relations ?

18. BRAND AWARENESS
Media Coverage Opportunities
Social Media Conversation
Influencer Chatter
Traffic and Footfall
Attendance in event
INCREMENTAL LEADS
Newsletter subscriptions
Email subscribers
White paper downloads
Testimonials received
Request for Information
New PR Leads
INCREASE IN SALES
Partnership gains
Incremental market billing
Purchase Frequency
Shopping Cart Average
New customers online or any
new channel
PR METRICS

19. How to
build a PR
Strategy?

22. In a nut shell
What is PR?
7 Different forms of PR
PR Metrics
PR Strategy

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25. https://www.instamojo.com/scipl/7-days-sales-marathon/