This document discusses customer engagement strategies. It defines customer engagement as meaningful interaction between customers and brands that builds an emotional investment. Frequent and valuable engagement can make customers more invested in the brand beyond individual purchases. The document recommends acquiring, engaging, and retaining customers through loyalty programs, personalized communication, social media promotion, and responsive customer service. It also emphasizes building a customer-first culture and hiring employee satisfaction to ensure honest and consistent communication that builds trust and loyalty over the long term.

1. Customer
Engagement
What ?
Why ?
How ?
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2. Meaningful Interaction between Customer and
Emotional Investment - Engage your Customer in
Valuable and Frequent Engagement – More Invested
Not More Purchases ONLY, but, Sharing your Brand on
the Brand.
between Purchases.
your Customer will be for Long Term.
Social Media with Positive Feedback - INFLUENCERS
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What is Customer Engagement?
Acquire - Engage - Retain

3. www.consult4sales.com
Why Customer
Engagement?
Buy More-Promote More-More Loyalty
Increase Order Sizes – Value
and/or New SKUs
Improves Cross-Selling
Drives Up-Selling
Increase Referrals
Build Loyalty and Trust

4. www.consult4sales.com
How to Increase Customer
Engagement – Back End
Create and Present your Brand Personality
Personalise your Communication with your Customer
Reward Positive Action by Customers
Share Customer stories on Social Media
Quick Responses - CRM, Live Chats, Email, Social Media.
Create Customer Centric Fun Activities

5. How to Increase
Customer
Engagement –
Front End?
Build and Practice
Customer First Culture
Listen to Your Customer
and be Responsive
Keep Your End of the
Contract Seamless
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Invest Time with Your
Customer and his Team
Loyalty Programs and
Beyond Business Connect.

6. Key to Successful
Customer
Engagement
Directly Proportional to
Employee Satisfaction
Honest and Transparent
Communication
Advisor - Build Consistency -
Trust - Loyalty

7. Thank You
Every Wednesday. 9 - 10 AM
Sales Ki Pathshala
A 3 months program on Selling
Skills with the gaurantee of a job.
SalesCademy
Sales Management Consulting for
Small and Medium Enterprises.
Sales Advisory
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8. REFER A FRIEND
GAIN POINTS & ENJOY
SALES KI PATHSHALA
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Referee
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for the Reference

9. CONTACT INFORMATION
MAILING ADDRESS
Strategic Concepts (I) Pvt Ltd WHC Road, Dharampeth, Nagpur
440010
EMAIL ADDRESS
hello@consult4sales.com
PHONE NUMBER
9970506000
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