Orm vp


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Visual Plus Online Reputation Management

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Orm vp

  1. 1. Do You Know What People Are SayingAbout Your Business Online?
  2. 2. Wikipedia Definition ofOnline Reputation ManagementOnline reputation management (or monitoring) is thepractice of monitoring the Internet reputation of aperson, brand or business, with the goal of suppressingnegative mentions entirely, or pushing them lower onsearch engine results pages to decrease their visibility.
  3. 3. The 2011 “Social Shopping Study” indicates that50% of consumers spend 75% or more of their totalshopping time conducting online product research?70% of Consumers Trust Other ConsumerOpinions that are Posted Online
  4. 4. Your Prospects Are OnlineYour Competitors Are OnlineYour Customers Are Online… That Includes Your UNHAPPY Customers
  5. 5. Before the Internet, Businesses Controlled Their Messagesvia One-way Communication ChannelsThanks to the Internet, EVERYONE Controls the Message viaBlogs, Social Media, and Customer Reviews
  6. 6. Bad CustomerExperienceBad CustomerExperienceUnresolved CustomerIssuesUnresolved CustomerIssues Bad ReputationBad Reputation
  7. 7. Retain Existing CustomersEasier to Get New CustomersMaintain a Positive Brand Image
  8. 8. 1. Be PROACTIVE instead of REACTIVE1. Monitor Online Conversations About Your Business1. Respond and Interact with Consumers Online4. Create and Distribute POSITIVE Content Regularly
  9. 9.  Actively Seek Reviews from Satisfied Customers• Boost Conversions• Provide Feedback about Your Product or Service• Consumers TRUST and EXPECT Online Reviews
  10. 10.  Offer an Incentive in Exchange for Reviews• Coupons, Discounts, Free Samples, etc. Ask Customers to Review Products by Placing aCalls to Action on Your Product Pages Send Customers to Your Business Listings onGoogle Places, Yelp, CitySearch, and Others Link Your Business Listing Profiles to Your Website
  11. 11. Find Out What People Are SayingAbout Your BusinessDo a Google Search for Your Business Name…What Comes Up?Check Articles, Blogs, Forums, and Customer Review SitesFrequently Check Your Own Blog / Website for CommentsPay Close Attention to the Social Network Sites
  12. 12.  Listen to What People are Saying Respond to Both Positive and NegativeComments Be Respectful and Display a Helpful, FriendlyDemeanor Always Quickly Offer a Solution any Problems
  13. 13.  Builds Relationships Allows You to Actively Manage and Control YourBrand Shows that You Care Allows Other People to See Your Point of View
  14. 14. Already Have Some Negative OnlineComments and Reviews?Make Brand Optimization Your Main FocusEngage in Social Media RegularlyCreate and Submit Press Releases, Articles, and VideosCreate a Blog and Submit Fresh, Unique Content RegularlyEngage in Social Media and Build a Loyal Following
  15. 15.  Ask for Negative Reviews to be Removed Don’t Ignore Your Unhappy Customers• Promptly Address Issues Know When to Walk Away Don’t Argue with Customers Can’t Please Everyone
  16. 16. THANK YOUTHANK YOUFor Viewing Our OnlineFor Viewing Our OnlineReputation Management Presentation!Reputation Management Presentation!If You Would Like More Information About OnlineReputation Management, Contact Us Today.Alim MokashiVisual Plus Advertising n Designing Pvt.Ltd020-66865400contact@visualplusindia.comwww.visualplusindia.com