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Blogs, Twitter,  YouTube, and more. Understanding the importance of social media for your organization's outreach and mark...
Let’s recap…
An abundance of channels = an abundance of choices
Attention economy
Conversation follows quality
Eyeball voting
The Web commodifies everything
If you’re a commodity, you’re dead
10,000 others do what you do
What’s your value-added?
Price? Nope.
Breadth of offerings? Nope.
Customer service? Maybe.
Story / experience? Yes.
Word-of-mouth marketing
Be “remarkable”
Permission marketing is key to survival
Fewer but deeper
Casting the net v. dating
Trust
The more you control, the less you’ll be trusted (and vice versa)
It’s their community, not yours
It’s not about you
Listen
Authenticity
Can’t buy trust
Can’t buy incoming links
Can’t buy attention
You can’t buy permission
Customers control the conversation
Your worst customer is your best friend
 
 
 
An asset, not an annoyance
Give control to your customers
What do they want?
Information
Personalized / individualized
Interactivity
Connection / relationship
Harness their ideas
Leverage their knowledge
Your customer is your ad
Give your evangelists a megaphone
 
Blogs
?
 
 
 
 
 
 
 
Twitter
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
YouTube
 
YouTube
 
 
 
Podcasting
 
THANK YOU! scottmcleod.net/pram
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Blogs, Twitter, YouTube, and More

974 views

Published on

Iowa PrAM - May 21, 2009. Scott McLeod, www.dangerouslyirrelevant.org

Published in: Technology, Business
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Blogs, Twitter, YouTube, and More

  1. 1. Blogs, Twitter, YouTube, and more. Understanding the importance of social media for your organization's outreach and marketing.
  2. 2. Let’s recap…
  3. 3. An abundance of channels = an abundance of choices
  4. 4. Attention economy
  5. 5. Conversation follows quality
  6. 6. Eyeball voting
  7. 7. The Web commodifies everything
  8. 8. If you’re a commodity, you’re dead
  9. 9. 10,000 others do what you do
  10. 10. What’s your value-added?
  11. 11. Price? Nope.
  12. 12. Breadth of offerings? Nope.
  13. 13. Customer service? Maybe.
  14. 14. Story / experience? Yes.
  15. 15. Word-of-mouth marketing
  16. 16. Be “remarkable”
  17. 17. Permission marketing is key to survival
  18. 18. Fewer but deeper
  19. 19. Casting the net v. dating
  20. 20. Trust
  21. 21. The more you control, the less you’ll be trusted (and vice versa)
  22. 22. It’s their community, not yours
  23. 23. It’s not about you
  24. 24. Listen
  25. 25. Authenticity
  26. 26. Can’t buy trust
  27. 27. Can’t buy incoming links
  28. 28. Can’t buy attention
  29. 29. You can’t buy permission
  30. 30. Customers control the conversation
  31. 31. Your worst customer is your best friend
  32. 35. An asset, not an annoyance
  33. 36. Give control to your customers
  34. 37. What do they want?
  35. 38. Information
  36. 39. Personalized / individualized
  37. 40. Interactivity
  38. 41. Connection / relationship
  39. 42. Harness their ideas
  40. 43. Leverage their knowledge
  41. 44. Your customer is your ad
  42. 45. Give your evangelists a megaphone
  43. 47. Blogs
  44. 48. ?
  45. 56. Twitter
  46. 86. YouTube
  47. 88. YouTube
  48. 92. Podcasting
  49. 94. THANK YOU! scottmcleod.net/pram

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