2. About Oriflame
CORE VALUES
• Our core values that make Oriflame so unique. Trusting
these values gives us the confidence to succeed in a
competitive business while at the same time helping to
make the world a better place.
• Togetherness is about people who work together and share
the same goals to achieve greater results. They motivate
each other and know that pulling together is more
rewarding than going it alone.
• Spirit is about people who have a can-do spirit, a winning
attitude and never give up. They are committed to do what
it takes to succeed.
• Passion is about passionate people who have the power to
change the world. They love what they do, they believe in
it. They know deep down that they can make a difference.
4. • Founded in 1967 by two brothers and their friend,
Oriflame is now an international beauty company
selling direct in more than 60 countries worldwide.
• Our wide portfolio of Swedish, natural, innovative
beauty products are marketed through a sales force
of approximately 3.6 million independent
consultants, who together create annual sales
exceeding some €1.5 billion.
6. • Oriflame offers the leading business opportunity for
people, all over the world, who want to start
making money from day one and work towards
fulfilling their personal dreams and ambitions
through our unique business concept - Make
Money Today and Fulfil Your Dreams Tomorrow™.
• Respect for people and nature are our fundamental
operating principles, which is reflected in many of
our social and environmental policies. Oriflame is
proud to support numerous charities worldwide
and is a Co-founder of the World Childhood
Foundation.
8. Our Facts
• Around 1.5 billion Euros in annual sales.
• Over 3 million Oriflame Consultants.
• Operations in more than 60 countries.
• Around 7,500 employees.
• Wide portfolio of approximately 1,000 Swedish, nature-
inspired, innovative beauty products
• Catalogues distributed in 40 languages.
• Global R&D Centre with more than 100 scientists.
• Own production units in Sweden, Poland, China, Russia
and India.
• Co-founder of World Childhood Foundation.
• Corporate offices in Luxembourg and Switzerland.
• Listed on the Nasdaq OMX Exchange since March 2004.
10. • In 1967 in Stockholm, Oriflame was started by two brothers Robert
and Jonas Af Jochnick and their friend Bengt Hellsten. They
decided to start their own business and to follow their dream.
• Oriflame grew to be the largest European direct-selling beauty
company with more than 3 million consultants worldwide and
annual turnover of approximately 1.5 billion euro.
• Today Oriflame is a global partner and the Official Cosmetics of
women’s professional tennis – the WTA (Women’s Tennis
Association).
• Since its launch in 1967, Oriflame has been dedicated to practices
that are good for people and the environment. Oriflame uses
natural ingredients and never tests its products on animals. With a
serious commitment to the environment and the communities it
works in, Oriflame has launched many initiatives to reduce its
environmental impact. The Oriflame Foundation is the company’s
way to give back to communities by supporting women and
children in need.
• With close to 50 years of experience and success, Oriflame
remains committed to its mission of helping make dreams come
true.
11. DISCOVER THE ORIFLAME OPPORTUNITY
• Are you ready to discover the money that can be made and the fun that
comes from being part of the beauty industry? Do you dream of having an
income that allows you to spend more time socially with your friends and
family? Have you got the desire to achieve a lifestyle of freedom, luxury,
rewards and professional recognition?
• Oriflame began with a dream to provide an opportunity for people to
change their life for better and fulfill their dreams. Today, that dream
empowers million of people all around world to live the lifestyle they dream
of
• What are your dreams?
• Do you want to earn extra money for yourself and your family?
• Do you dream of traveling the world?
• Do you want to look great and be the first to try new beauty trends?
• Do you want to spend more time with the people you love?
• Do you long for a career that gives you financial independence and
professional recognition?
• Do you dream of a life of freedom of choice, luxury and personal
fulfillment?
13. • Oriflame exists for people just like you. The products we make and the
dynamic earning opportunity we offer are all created with you in mind.
• With Oriflame´s unique earning opportunity you can start making money
from the same day of joining. The many well presented products and
attractive offers make the selling as easy as simply showing the catalogue or a
weblink and asking for an order.
• You don’t need any previous experience - we are there to help you along the
way and most of the training and support is completely free. You invest your
time and the opportunities to grow are unlimited.
• You have complete control and freedom over the hours you work and the
rewards you receive. You decide whether to do this as a hobby, part time or
full time job. In short – you are the boss!
• We therefore are proud to offer an opportunity where you from the
beginning earn money while you build your business and reach for your
dreams, we say - Make Money Today And Fulfil Your Dreams tomorrow.
15. • Since 1967, Oriflame has been helping people to look, feel and live better.
Join us in celebrating all the incredible stories along the way.
• Since 1967, Oriflame has helped people to look, feel and live better –
enriching the lives and fulfilling
dreams of the many.
• For us, the journey to fulfilling a dream is as exciting as the goal. The path
may be different for everyone,
but they all share one thing – that beautiful feeling of making a positive
change. Of taking charge of your
destiny and writing your own history.
• Fifty years on and Oriflame’s global community is filled with these
inspiring and heart-warming stories.
Stories of progress, passion and personal success. We invite you to
celebrate these stories with
us throughout our anniversary year. And to celebrating many more in the
future!
LET’S MAKE HISTORY TOGETHER
17. 5 OF OUR MANY INITIATIVES - to lessen our impact on the planet and to bring about beautiful change.
• Our EcoBeauty range
EcoBeauty was the first global cosmetics range certified by Fairtrade®. But EcoBeauty does more than
just care for your skin — it changes lives. In the farming communities where we source the coconut oil
for EcoBeauty, the proceeds from sales provide training in biodiversity, organic farming and natural
resource management, and empowering women.
• Microbeads
Oriflame only use biodegradable, natural-origin beads in all of our exfoliating products. We want safe,
clean water because it is good for your health and the environment.
• Wellness Factory
Our Wellness factory in Rourkee, India has roof-mounted solar panels to use the sun to reduce power
consumption. Thanks to its many clever design solutions that focus on saving energy and creating a
healthy, environmentally friendly work place, it has earned LEED® (Leadership in Energy and
Environmental Design) Gold certification.
• Childhood Foundation
Oriflame has committed to donate €1 million to the World Childhood Foundation through sales of
Tenderly Promise. We want to do all we can to help vulnerable children in need have happier, healthier
and safer childhoods and brighter futures.
• Recyclable Future
In 2016, 99% of our catalogue paper came from credibly certified forests. We stopped more than 96% of
our manufacturing waste from going to landfills.
•
“We are committed to reducing the impact of our business”
18. Social Responsibilities
• SOCIAL CAUSES
• Oriflame has always been a passionate supporter of fulfilling dreams. And
although this is part of our business philosophy, it extends beyond our
business into the charity work that we do – and have done since Oriflame
was founded in 1967.
• We strongly believe that by supporting the most vulnerable in society –
children and young women - we can help give them the opportunity to turn
their dreams into reality. This firm commitment to supporting self-help is
the guiding principle of our community involvement, and is also in line with
our Oriflame business model.
• In order to reach our full potential, we’ve gathered all our community work
under one umbrella – The Oriflame Foundation. Here we work with NGOs
and charity organisations that not only have extensive experience of
developing and running successful education-based initiatives but also
support our aims and values. These include the World Childhood
Foundation and SOS Childrens’s Villages, two global organisations we are
proud to continuously work with.
19. Deepalaya
• Oriflame believes that any investments made in the education of a girl,
translates directly and quickly into better health care, poverty reduction and
better overall economic performance of the family. Girl Child education has
a wide-ranging impact on many aspects of human survival and
development. Thus, ‘Oriflame Girl Child’ project is an endeavour to spread
the message that a community’s development is incomplete without the
education of girls.
• Under this project Oriflame has sponsored education of 1,000 girls from
Deepalaya, the largest operational NGO in Delhi. A grant of approximate 4
crores was given to Deepalaya for the ‘Oriflame Girl Child’ project. The
contribution has facilitated education of selected girls in the age bracket of
4 to 17 years. Through this project Oriflame aims to lead these girls towards
the path of education and bring out their latent talents.
Goonj
• There nothing more content & humbling than sharing & caring. This is the
idea behind Oriflame’s “Contribute Warmth”, campaign with NGO Goonj to
emphasize the positive impact that donating can have on society. In this
cause Oriflame Employees and our leaders supported us in our our mission
to provide independence and dignity to people in our community.
20. Hand in Hand
• Entrepreneurial ship has always been a focus for Oriflame and that’s the
reason in November 2006, a grant of 30 crores was given from af Jochnick
Foundation to Hand in Hand - an NGO operational since 1988 in Tamil Nadu.
The grant is used by Hand in Hand for running Self Help Groups (SHG) and
Microfinance Projects in specific areas of general training for SHG members,
women´s literacy programme and medium-sized enterprises. The goal is to
empower poor rural women who are members of SHGs to ultimately
become entrepreneurs and set-up enterprises in order to bring in more
income to the families.
• The focus of Hand in Hand’s Self Help Groups and Microfinance Projects are
to alleviate rural poverty and empower women. This is done by forming
women into Self Help Groups, training them in capacity building and skills
development and helping them to build sustainable livelihoods for
themselves and their families. Most of them are first of all taught basic
reading, writing and arithmetic through a 100-day literacy course.
• One such Self Help Group is running a crisp bakery and have had great
success (adjudged the “Best Micro-Enterprise” managed by SHG women in
India and given the Presidents Award). The Paper Cup unit, Citizen’s Centre,
Aina Tailoring Unit, Adult Literacy Training, a Broiler Farm are some of the
many other projects initiated by Hand In Hand.
• Oriflame India continuously supports Hand in Hand with, for example,
hosting fund raising events in our Support Office facilities in New Delhi .
21. The World Childhood Foundation
• Every child has a right to a childhood, to security, joy, playfulness and curiosity
about life. Sadly, many children are devoid of these fundamental rights. The World
Childhood Foundation, founded by HM Queen Silvia of Sweden and co-founded by
Oriflame, helps the most marginalised children around the world. Through this
inspiring foundation, we reach out to vulnerable street children, sexually abused
children and children in institutions.
SOS Children's Villages
• The heart of SOS Children’s Villages is dedicated to family-based, long-term care of
children who are unable to grow up with their biological families. Today, just as it
began 60 years ago, the mission remains the same: every child belongs to a family,
every child grows with love and every child grows with respect.
