2. - Explains issues considering all the causes of occurance
- It does not explains the single facts
RESEARCH KEEPS HOLISTIC APPROACH
3. RESEARCH INCORPORATES EMERGENT DESIGN
• Qualitative research can apply new research design while
collecting design
• Researcher can change design where necessary
4. • It explains the subject matter & process of
participation
• It is subjective in nature
• Explains the events in macro level
5. CONCERNED WITH PROCESS RATHER THAN
OUTCOMES
• Emphasizes more to process that are used in the research
• It considers more process than the result of the research
6. RESEARCH INVOLVES FIELD WORK
• Researcher collects data himself contacting to the
respondents personally.
• Fieldwork increases accuracy.
7. PROCESS OF RESEARCH IS INDUCTIVE
• Qualitative research doesnot formulate or test any
hypothesis.
• This work is totally based on researchers estimation &
experience
• Explains to the events so as to make them understandable
8. RESEARCH IS SUBJECTIVE
• Qualitative researcher measures issue on the basis of
researcher’s intuition
• Mathematical & Statistical tools are not widely used in the
qualitative research.
