ASV 2018 Capabilities Deck

Capabilities & Case Studies
Experiential Marketing | Brand Engagement
Consumer Events | Trade Shows

• Celebrating our 30th year in business as a privately held, full-service events and experiential agency with in
house capabilities to design, build and execute live marketing experiences for agencies and brands.
• Headquartered in Torrance, CA, with a new satellite office in Dallas, TX, ASV is a team of over 50 dedicated
professionals along with numerous partnerships throughout the U.S.
• Our 100,000 sq. ft. facility houses a wood shop, metal shop, paint shop, storage area and large format print
department allowing us to retain full quality control over most everything we do.
• An award-winning, minority owned agency with a personalized service model focused on you, your brand
goals and your brand vision.
• ASV’s value proposition is simple and straightforward: Service, Service, Service. We aim to provide a level
of service and creativity that fosters strong, long lasting client relationships.
INTRODUCTION
A BOUT ASV

Starting with our client’s vision, our
design team develops impactful concepts
that aim to engage the targeted audience
and complement the activation
environment.
In-house expert craftsmen turn concepts
into custom exhibitions seamlessly flowing
between each of our specialties of
engineering, wood, metal, paint and
graphics production.
Our enthusiastic staff of account
managers, event specialists and onsite
supervisors skillfully coordinate and
execute every engagement element
achieving our client’s vision.
PROCESS OVERVIEW
A BOUT ASV
Consistency, communication, adaptability, and professionalism are the key traits in ensuring that our client’s project is smoothly propelled
throughout the development process in order to create a spectacularly satisfying experience as on-point as the event itself.

4
Our
Locations
+ Los Angeles, CA
+ Dallas, TX
+ Atlanta, GA
ASV FACILITIES
ASV
Locations
Partner
Locations
A BOUT ASV

2013 Gold Winner – Best Outdoor Environment
Event Design Awards - Event Marketer
Named one of the top 50 fabrication companies in the U.S. by Event
Marketer Magazine – 2014, 2015, 2016, 2017 & 2018
AWARDS & RECOGNITIONS
A BOUT ASV

Being the official automotive partner of the
Pebble Beach Food and Wine Festival since it’s
inception, Lexus looks to create a new an exciting
experience for guests year after year. In 2016,
ASV brought some flair to northern California by
featuring iconic Cuban features including a mid-
century bar scene, street balcony overhangs and
a musical trio.
To provide an authentic feel to the Cuban scene, ASV turned to it’s skilled
fabrication team who created a maze of arches faux finished to look like the
cracked facades in Havana. A faux second story balcony added to the Cuban
authenticity along with a real wood bar detailed with brass accents.
Our Cuban paradise was a scene to remember.
We had an overwhelming number of guest who
visited and lingered in Havana. Guests were
treated with various cocktails made with Cuban
rum, rolled their own chocolate cigars and could
even jam out with our Cuban Trio!
Lexus
Pebble Beach
Food and Wine 2016
I m a g i n e G o L i v e !C r e a t e

Burger King
#WatchLikeAKing Throne
Installation
Supporting Pitch’s NCAA March Madness
campaign for Burger King, the agency
partnered with ASV to produce an
experiential activation at Bracket Town
during the NCAA Final Four weekend in
Dallas, TX. The goal was to create an organic
photo experience that turned every fan into a
“king.”
Pulling inspiration from off-the-shelf throne styled chairs, ASV worked with the
client’s creative team to design a one-of-a-kind 15’ high throne that dispensed
prize tickets redeemable for Burger King Crown Cards, branded phone chargers
and basketball gear signed by Chris Webber. Brand ambassadors snapped
photos using the guest’s phone, tablet or camera, directing fans to
#WatchLikeAKing for a chance to upgrade their game watching experience.
Over this 4 day activation, 1,817 prize tickets
were distributed. Consumer engagements
totaled nearly 4,600 with just over 38,500
impressions.

As a longstanding partner to the United States
Golf Association (USGA), Lexus wanted to
highlight the connections and core values
shared by their brand and the sport of golf, and
turned to ASV to explore a new look and feel to
accomplish those goals starting in 2014. With
2,400 sq.ft. of space, the Lexus Performance
Drive Pavilion (LPDP) was to embody design and
technology, using the new 2015 RC F Sport as a
centerpiece.
Both Lexus and the USGA were thrilled with
the look, feel and engaging interactive flow of
the all-new LPDP. With interviews and
signings happening live within our space, our
new activations and the appeal of the new RC
F Sport, everyone agreed that the 2014 LPDP
saw more guests and had a larger impact
than ever before, and subsequently, ASV has
continued to produce Lexus’ largest sports
sponsorship environment every year since!
We designed and built the 2014 LPDP with the goal of blending the
lifestyle of golf with the high end design and technology associated with
Lexus and their new RC line. 340 golf club shafts were used to create a
sculptural header, info counters replicated the cone shape of golf tees,
AstroTurf and rich hardwood flooring emulated the look and feel of the
fairway and a golf ball inspired wall, made from Bagasse, the world’s most
renewable resource, turned an ordinary wall into a piece of art.
A large video wall aired live feeds of the tournament and custom Lexus
content, while RFID lanyards were used for lead gen and participation in
our many activations, including a Payne Stewart video re-creation, our
custom Lexus Putt Analyzer, a golf swing simulator, autograph sessions
and photo opps with trophy replicas.
U.S. Open 2014 - 2018
Lexus Performance
Experience

In an effort to raise awareness for the final season
of Mad Men, our clients at Attack! Marketing &
AMC came to us with the idea of building a giant
scotch glass count-down experience that would
activate simultaneously in NY and LA, leading up
to the show’s premiere.
Working with our clients vision, we fabricated, shipped and installed 2 branded Mad
Men displays, each showcasing a thematic vintage wood clock base and a giant
replica glass of scotch, which included scotch colored water, over-sized ice cubes
and even a lipstick print. We devised a way for the level of the “scotch” to reduce a
little each day, and the number on the clock to change, as part of the countdown to
the show’s premiere.
A large branded swizzle stick helped give our 10’ tall installation some additional
visibility, and LED lighting was built into the base to highlight the show’s branding at
night.
Placed in two iconic locations, outside Madison
Square Garden in NY and on the stars of
Hollywood Blvd. in front of the Hollywood &
Highland center in LA, our clients were all thrilled
with how the pieces turned out and all the
impressions we received.
Mad Men Season 7
Premiere Countdown

Dacor
Pebble Beach
Food & Wine 2017
To introduce affluent, modern entertainers to its product
line, Dacor partnered with Pebble Beach Food & Wine, one
of the world's preeminent culinary festivals, to set the
stage for great entertainment and exceptional epicurean
experiences.
Events included Dacor's signature event on Friday
evening, "Dinnertime Meets Showtime,“ with
model and actress Molly Sims and Chef Fabio
Viviani, along with several cooking demos
featuring Culinary talent including Chefs Naomi
Pomeroy of Portland’s Beast, Top Chef’s Graham
Elliot and TV personality, Curtis Stone.
As the Exclusive kitchen appliance sponsor for the Cooking Pavilion, ASV
built two live cooking stages for Dacor to showcase the Dacor kitchen
suites. Cooking demos by Celebrity Chefs highlighted Dacor's Heritage
Collection and the brand new Modernist Collection. In addition, ASV
concepted a custom, break-through ice bar design – a definite show
stopper at the Grand Tasting event. The activation featured drinks that
highlighted the Dacor Cocktail Ice™.

T-Mobile
BlizzCon 2017
As the internet provider and sponsor for BlizzCon,
Blizzard Entertainment’s epic celebration of
gaming and the communities that bring it to life,
T-Mobile had an opportunity to build out an on-
the-ground activation at the Anaheim Convention
Center that would not only re-inforce the brand
but also invite guests to experience T-Mobile
products & services in a fun and engaging way.
ASV designed and fabricated a T-Mobile lounge and viewing area with full-color
wall graphics, a multi-screen video wall showing live feeds from the event, a fun
photo opp and multiple charging stations - all courtesy of T-Mobile.
The result: a 30’x40’ space where consumers
could experience all things BlizzCon. Whether it
was Overwatch World Cup match play or the
Starcraft 2 Finals, the T-Mobile branded zones
helped attendees take it all in.

Build a display and design a hospitality suite that
encapsulates the Lexus brand within the
America’s Cup Event, not only as their vehicle
partner but also as an Official Sustainability
Partner.
This program activation began on July 4th
and ended on September 25th, 2013, with an
estimated 900,000 people having walked the
pier. It has received immense buzz from
attendees and other America’s Cup partners
on its progressive, eco-friendly design.
ASV created a display that was anchored around recycled shipping
containers and utilizing wind power, both as a design element and a source
of generating energy for their space. Wind turbines, solar power and eco-
certified products made this installation memorable and environmentally
friendly.
Lexus
America’s Cup 2013

To expand new territory for Subway® and to exceed the
expectations for younger customers, Subway® created a
fun and interactive lounge known as “The Green Room,
baked by Subway®”
Subway took “The Green Room, baked by
Subway®” on a roadshow to 5 Music Festivals
around the country, including Bonnaroo, Hangout
Music Festival and Outside Lands. With the tight
turnarounds from festival to festival, it was,
logistically, almost an impossible tour. But, ASV
pulled it off!
ASV played a key part in building this ultimate Subway® Green Room
Experience. The build out of “The Green Room” included a restaurant,
performance space and lounge featuring live acoustic and DJ sets, live-
stream of mainstage performances, and of course free sandwiches.
Subway Green Room
Music Festival Tour 2017

Hyundai
Pebble Beach Concours
d’Elegance
Since 2011, ASV has partnered with Advantage
International, Hyundai Motor America’s
experiential marketing agency of record, on the
fabrication and build out of Hyundai’s exhibit at
Pebble Beach Concours d’Elegance. For 2014, our
client goals were to build awareness of the
brand’s premium line-up, generate positive word-
of-mount, leverage positive perceptions of
featured vehicles, increase consideration of the
entire Hyundai product line and drive luxury
consumers to dealerships.
ASV went to work creating a stunning new design for 2014 that provided the
target audience breathtaking views of the coastline as they engaged with
Hyundai’s premium line-up in a no-pressure environment. Showcasing 4 display
vehicles, our 3,096 square foot upscale open-air deck also featured a hospitality
lounge, coffee station and colossal 3’ deep branded back wall. Incorporated
within the lounge design, a 65” outdoor-grade monitor ran branded content
throughout the day, further compelling interaction with the vehicles, increasing
their consideration of the premium line-up and driving them to local dealerships.
With an estimated 15,000 activation
engagements, and 255,000 event impressions
this year, ASV brought the initial creative
rendering to life in impressive fashion. In
addition to all the positive word of mouth, from
both event attendees and competitive luxury
brands, 95% of survey responses indicated an
improved opinion of the Hyundai brand as a
result of their experience at the event. With
80% indicating they would consider purchasing a
Hyundai vehicle, 24% also opted for being
contacted by a Hyundai dealer.

Monster Products CES
Booth
Looking to actualize their “Unleash the Power” tagline,
Monster Products wanted a show floor presence that
vastly surpassed their past CES activations. To maximize
their larger 50’x160’ booth space, the brand wanted to
feature more product lines, promote more integrated
partnerships, showcase more consumer engagement
zones and drive more brand interest than ever before.
ASV designed a spectacular booth that delivered against Monster Product’s vision, leveraging
every available surface to drive their brand message. Along the aisle and back of the booth,
(8) engagement zones featured on-the market products and collaborations: the Selfie Zone, a
Fireside Chat alcove for press announcements and a DJ performance, a custom Monster-ized
Bentley, ROC headphones, a Fatality gaming tournament, a World Poker Tour exhibition, and
(14) POP displays. Inside Monster’s invite-only “bunker,” (17) more POP displays and a fully
enclosed soundproof room were the perfect backdrop for the Monster team to share
unreleased product lines and unannounced integrations with a select few (hundred)
customers and partners.
In total, ASV produced (170) fabric and vinyl graphics featuring Monster’s product lines,
celebrity & lifestyle images, and logos and quotes; (102) wall panels; (13) custom POP
displays; (7) bars & counters and (1) custom car platform – oh, and hung nearly 40 monitors
running promotional content.
CES set a record with over 170,000 industry attendees
plus media and exhibitor personnel. Crowds gather in the
public activation spaces to cheer the gamers, rally behind
the poker players, geek out over the customized Bentley,
and touch and feel a vast array of new and established
product lines. Inside the bunker, hundreds of VIP guests
enjoyed a sneak peak of Monster’s future product line up
and a chance for more in-depth insight from a Monster
team member. At the end of it all, Monster’s goal of
increased visibility and product engagement was
exceeded.

Lexus
Los Angeles
Food & Wine 2017
The Los Angeles Food and Wine festival is host to
multiple events around the city. In 2017, Lexus
sponsored two spaces; one as part of the Grand
Tasting and the second during the Nighttime
Markets. With two unique spaces, Lexus looked
to bring to life nostalgia in two unique ways. The
evening event would host a garden party and the
grand tasting event would highlight a
multicolored urban scene that would showcase
their new Lit IS.
For the evening event, ASV brought the garden to street transporting a 20’ tree
as the centerpiece of the space. String lights brought additional intimacy to the
space while outdoor furniture provided seating for attendees. At Grand Tasting,
ASV created faux facades using a combination of printed fabric walls and
corrugated sheet metal to help reflect the neon lights. In addition to hanging
neon signs, ASV fabricated custom neon to read “it’s LIT” and a replica Jon and
Vinny’s sign highlighting the Lexus culinary partnership. A faux pizza oven gave
guests the ‘fresh out of the oven’ feel while the true wood burning oven
remained outdoors.
At night, guests we enticed with nostalgic garden
goodies such as adult slushies and “Capri-Sun”
drinks. A porch swing provided a great setting
for a unique photo op. The Grand Tasting space
wow’ed guests as the ever changing lights on the
car were complimented with the lighting
throughout the space. Guests could grab a fresh
slice of pizza, a beer from the brewery partner or
play a game of shuffleboard.

The Putt Analyzer
Team One & Lexus turned to ASV to create an
engaging, golf-centric, activation to debut at their
largest annual sports partnership, the U.S. Open and
the U.S. Women’s open. They requested ideas with
a relatively quick through-put, while offering users a
shareable digital asset that would connect to the
NFC based registration system already in place. ASV
proposed the Putt Analyzer, A projection mapping
putting experience which was modeled after Tiger
Woods’ famous 2008 putt that lead to him
ultimately winning the U.S. Open.
ASV worked directly with the USGA to accurately create a 16’ foot putt that was
slightly downhill and banked right to left, just like Tiger’s putt at Torrey Pines. Using 3
projectors, 2 computers, infrared cameras, a series of apps all talking to each other
and some 3D software, we created a custom projection mapping experience that
tracked the user’s ball in real time and compared it to the path Tiger’s ball would
have likely taken by actually drawing on the green itself. A small piece of hardware
on the club shaft collected putt data, and a hole-in-one resulted in a fun animation
that played on the green while hearing a sound byte of the crowd roaring live from
2008.
The Putt Analyzer saw 37% more interactions at
the U.S. Men’s Open and 77% more activations at
the U.S. Women’s Open than any other activation
in the Lexus sponsor tent, totaling over 13,000
interactions in total. Feedback from Lexus was
that the Putt Analyzer is one of their most popular
activations they’ve ever had in their 10 year
partnership with the USGA and they immediately
locked it in to use again at the 2016 & 2017 U.S.
Opens.

Having built several 2D race games for Lexus in
the past, our clients asked us if we could create a
new racing experience that used the then cutting-
edge Oculus Rift virtual reality technology and
showed off the new Lexus 2015 RC F. With the
car’s release still months away, they were hoping
for a new, creative way to allow people to get in
the car and take it for a drive. With an incredibly
aggressive timeline of roughly 8 weeks, we got
right to work.
The RC F Rift positioned Lexus as first
to market with an Oculus virtual reality
race game. With over 24 press hits
already received so far, the RC F Rift is
schedule to make appearances at Ride
& Drive events and auto shows through
the middle of 2015. People flock to the
game for a chance to experience the
new RC F and the Oculus technology.
We developed a new 3D virtual reality racing experience that allowed
us to fully envelope users inside this dynamic new car and offer them a
chance to virtually take a lap around a custom designed track. Users
could see every detail, giving them the ability to look in 360 degrees to
check out the vehicle’s gorgeous interior, including the back seats, the
dashboard, the center console or even out the window, before taking
the car for a spin.
Lexus RC F Rift
Virtual Reality
Race Game

NBC/Nissan
Heroes
Comic-Con
In partnership with Nissan, NBC wanted to
push their hit show Heroes at Comic-Con San
Diego while also bringing awareness to the
then new Nissan Cube, which was featured in
the show, all within a tiny 20’x20’ booth
space.
Playing off the fun, youthful feel of the Nissan Cube, we created a life sized
“matchbox car” display, in classic point of purchase packaging, wrapped in
Heroes artwork and placed on the show floor. 4 additional Nissan Cubes,
wrapped in custom Heroes artwork, drove around downtown San Diego every
day giving away custom Heroes comic books and pushing fans to the booth for a
chance to win the 4 custom Cubes.
The NBC/Nissan booth was a huge hit, with a
constant crowd of people interacting with the
car and having their badges scanned for a
chance to win, while also capturing fan data.
Numerous press outlets got footage of the
installation and stories about the winners went
viral.

Team One Advertising, familiar with the golf Putt Analyzer
we created for their U.S. Open sponsorship, asked ASV if we
might be able to do something similar in support of the local
West coast area Lexus dealers, and their ongoing baseball
sponsorships. Similar to how our Putt Analyzer activation
allowed fans to try their hand at a 16’ putt while recording a
myriad of user metrics, we immediately went to work on
creating an experience that allowed baseball fans the
opportunity to take a big league swing, capture a photo of
them at their favorite stadium and pairing it with some key
comparable swing data to create a fun, shareable digital
take-away.
The 2016 baseball season saw us activating
3 separate activation kits at 4 stadiums,
covering over 100 games throughout the
course of 6 months. Lexus saw fantastic
engagement numbers and a huge amount of
leads generated, making it so successful that
they’ve resurrected the activation again for
2017!
Knowing that our clients had a hard budget cap for this project, we
created a system of collapsible fabric graphic structures, that were both
eye catching and easy to set up, highlighting a large graphic backdrop
of the very stadium that fans were soon to walk into. A custom
application was built to capture user data in a tablet, including a
signature on a digital liability waiver, and take a photo of each fan. A
safety strap attached the bat to their wrist, then each person got a
chance to take their best swing. A small piece of hardware attached to
the base of bat immediately sent the user’s swing metrics to a tablet via
Bluetooth, at which point our application built a custom scorecard
featuring their photo, their swing metrics and a comparison to which
lexus vehicle might be a good fit for them based on their swing, and
pushed it out for fans to share.
Lexus Baseball
Swing Analyzer

STAAR Surgical, which has been dedicated solely to
ophthalmic surgery and providing visual freedom to patients
around the world for over 30 years, redesigned their brand in
2015 and included ASV in their RFP to breathe some new life
into their U.S. trade show presence. With large footprints at
2 major U.S. ophthalmology shows, and one much smaller
display at a Canadian show, ASV created a beautiful new
design concept that spoke to the companies new guidelines
while providing all the specific needs they required,
ultimately winning ASV the business and starting a great new
relationship in a whole new industry.
Launching their first show of 2016 in New
Orleans with an 80’x40’ footprint, followed up
by a 10’x10’ display in Canada, and then
finishing up with a 60’x40’ in Chicago, ASV
was able to bring the new STAAR branding to
life while offering the versatility to scale up or
down depending on the opportunity. The
new STAAR display made a huge splash and
helped to position their company as a leader
in their industry, seeing their stock more than
double since introducing the new booth and
the new brand.
After acquiring their old booth assets, we went to work repurposing
what we could and fabricating the new elements required to bring our
design to life. Highlighting the company’s new brand colors, and
supporting their vision to remove any hard angles and keep the soft
characteristic of the human eye, our vision came to life while providing
the requested 4 conference rooms, a presentation theatre, a lunch-and-
learn area for impromptu talks, 2 lounge areas, 2 demo stations and 2
greeting areas. A truly show stopping 65’ long, branded, curved fabric
wall floated above the booth, which housed a giant LED screen running
video content and breathtaking visual imagery.
STAAR Surgical
Display Booth

Promoting Nintendo’s Donkey Kong Country Tropical Freeze
and awarding participants with a sneak peak of the much
awaited product launch, The Marketing Arm reached out to
ASV for a game play activation space that pulled design
elements from the game environment and brought a
“tropical freeze” to sunny Southern California.
Hundreds of visitors of all ages showed off their
swinging, swimming, leaping and barrel-blasting
skills to save DK Island from a permanent freeze
every weekend during the 5-week activation.
Activated at the San Diego Zoo over the 5-week winter break, the game play
tent was customized with extensions and faux walls that separated the gaming
area from the interactive, 3-dimensional photo experience. Lighting,
dimensional graphics and custom wraps transformed the space into a icy
tropical landscape perfect for demonstrating Donkey Kong’s coolest adventure
yet.
Nintendo Donkey
Kong Country
Tropical Freeze
Experience

Infiniti
Pebble Beach Car
Week Activations
With four distinct activations at two different
premier event locations -- The Quail, A
Motorsports Gathering, and Pebble Beach
Concours d’Elegance – Infiniti and its media
agencies engaged ASV as their experiential and
concert production partner for design,
fabrication, management & execution. Our hands-
on familiarity with Monterey’s environment
(terrain and weather) drove design and execution
of each premium, architecturally-inspired
experiential environment.
Located at the top of Peter Hay Hill for Concours d’Elegance, our 80’x80’ Pavilion
included a 3,400 sq ft wrap-around exterior deck with two shaded outdoor lounge
areas leading into a 3,000 sq ft fully-enclosed structure housing (3) display
vehicles, (2) hospitality bars and an interactive monitor wall running the full length
of the interior back wall. On the same event site, a separate elevated 12’x16’ Ride
& Drive structure complimented the Pavilion’s upscale design while a fully branded
mobile stage showcased OneRepublic’s open-to the-public concert. Down in
Carmel Valley, Infiniti hosted guests at The Quail within a 40’x24’ open front
structure that replicated the Pavilion’s architectural design and finishes on a
smaller scale. Large-profile graphics along the back wall reinforced the brand’s
messaging as consumers engaged up-close and personal with the featured display
vehicles.
With prime locations at both Concours d’Elegance
and The Quail, Infiniti gained an estimated 20,000
impressions over the 3-day activation. Amplifying
the brand’s presence at Peter Hay Hill, Infiniti’s
free OneRepublic concert attracted locals and
eventgoers alike, filling the 10,000 sq ft concert
space to capacity.

Hyundai
Super Bowl Live
As an official sponsor of the NFL, Hyundai Motor
America wanted to bring a fun, pressure-free fan
experience to Super Bowl Live, a 9-day free-to-
public fan village leading up to the big game.,
Hyundai’s agency, turned to ASV to concept,
design and fabricate a 50’ x 50’ activation space
reflective of the automotive brand’s innovative
design, advance technology and dynamic
performance.
Amplifying Hyundai’s modern-premium aesthetic, ASV designed a 30’x50’ fully
enclosed custom structure with an extended 20’x50’ open area deck to create a
warm, approachable and inviting space. An interior open floor plan with a 12’ – 14’
high slanted ceiling, textured wood flooring and 10’ high “peak-a-boo” windows
reflected Hyundai’s “richness in simplicity” core attribute. A backdrop for their
featured vehicle line-up, large-profile graphics shared Hyundai’s story of
innovation while further reinforcing the brand’s partnership with the NFL and their
fans. Backlit dimensional logos positioned above the entrance and on both sides
promoted Hyundai’s space far and wide, night and day.
Nearly 25,000 fans interacted with the brand’s
featured vehicles and activity engagements within
the space over the course of nine days.
Withstanding fluctuating outdoor temperatures
and high foot traffic, ASV’s design and custom
fabrication elements held strong and resonated
perfectly with the passionate NFL fans.

Bugaboo
ABC Kids Expo
To elevate Bugaboo’s presence at the ABC Kids
Expo, ASV was tasked to build and design a brand
new trade show display that would create
excitement and buzz around the brand by
bringing the newest campaign “Your Complete
Stroller System” to life in an unexpected way.
We took a non-traditional approach to the booth design and created an
environment (literally) that would invite retailers into the space to experience the
Bugaboo stroller first hand. The build out included a real life version of the
campaign visual with vignettes in a park setting to illustrate each element in the
system thinking concept. Picnic tables, wood stumps and tree-style plants
provided the perfect setting for meeting areas throughout the space.
Surprise, delight and excite! That was exactly what
the display provided. The park scene set-up was
different and unique and definitely stood out
amongst the completion.

The top-ranking collector car competition in the
world, the Pebble Beach Concours d’Elegance is
more than just a playground for the rich and
famous, it’s a “who’s who” in the world of
automobiles. A regular presence on Peter Hay
Hill, Lexus put their display out to bid in early
2017 and ASV was chosen to design and produce
a brand new 72’x76’ display that would not only
showcase their most high profile vehicles but
engage this savvy crowd in a unique and classy
way.
Knowing our budget was tight, our designers went to work creating a new display
that was cost efficient yet stood up to the premium standards of a luxury brand.
Cleverly utilizing assets that we created for previous Lexus programs, we were
able to design a fluid and dynamic environment without adding a ton of new
fabrication costs. A custom inlayed carpet was designed to match the soft curves
prominent within the display while also helping to define the space of one of the
vehicles. The hero vehicle was placed on a circular platform we reused from the
Lexus U.S. Open kit, and a giant LED video wall provided a vibrant backdrop that
added motion and provided the prefect canvas to showcase new Lexus content.
Throw in a VR driving experience, an engraver customizing unique Lexus gear and
a bar serving crafted cocktails, and you have more than just a display . . . You
have an experience!
2 years down and this all new design continues
to turn heads as car aficionados roam the Pebble
Beach Golf Links during this prestigious annual
event. Open from 9a – 5p for 3 days, our team
not only designed, fabricated and installed this
display, we also maintain it, keep the vehicles
looking spotless and ensuring both guests and
clients alike are happy, comfortable and able to
enjoy all that the Concours d’Elegance has to
offer. We’ll see you there in 2019!
Lexus Display at Pebble Beach
Concours d’Elegance

ASV Custom 360 Video Booth
While planning their sponsorship involvement at the James
Beard Awards, our clients had the idea of recreating a “360
degree Vine booth” that they saw featured on the Golden
Globes. After inquiring, Vine wasn’t open to lending theirs,
so they called ASV to figure it out. And figure it out we did!
With a 10-20 second through-put, we averaged
about 150 people per hour, and everyone loved
the opportunity to be playful and goofy on
camera. After capturing some of the award-
winning chefs at the James Bead Awards, the 360
video booth went on to capture a piece of
Hollywood at the Environmental Media Awards,
and several subsequent events for a variety of
happy clients!
Our production team went right to work and fabricated a circular booth,
with adjustable lighting built into the top and a motorized arm that held a
tablet right in front of the user. We had a custom application built that
allowed attendees to start the experience themselves, and a branded
backdrop to highlight the who, what and where. With settings built-in to
adjust frame rate, record time and arm speed, attendees had about 8
seconds to express themselves as the tablet whizzed, in full 360-degrees,
around them, recording all the while. A quick trip to a multi-tablet share
station allowed people to find their videos and share them on the spot.

DISH Network
Team Summit
For their annual tradeshow targeting their global
network of retailers, DISH Network challenged
ASV to concept, design, build and execute a
thematic environment to showcase thirteen (13)
different internal departments within one
cohesive 180’ x 180’ booth space.
Inspired by a contemporary urban community development, ASV created “The
Neighborhood” – a contiguous journey through clearly defined and intricately
designed spaces tailored to each internal department’s product and service
offering. Integrating an anchor home space, sweeping green spaces and a mix of
shops, social gathering spots and the prerequisite neighbourhood café, the design
blended materials, textures and activities commonly found in an urban outdoor
landscape. By strategically aligning each internal department with an organic
“function” within the community, attendees discovered everything they’d ever
need for their whole-home and lifestyle entertainment content.
ASV was awarded a two-year contract to bring
“The Neighborhood” to life at the prestigious
Gaylord Resort and Convention Centers in
Maryland and Texas. A grand departure from the
standard show floor exhibits, our 32,400 square
foot urban landscape “wowed” the 2,500 global
attendees and key stakeholders within DISH
Network.

THANK YOU!
Please feel free to reach out to me anytime …
Sammy Bliss
sbliss@asv1.com
213.369.2738 c.
www.asv1.com

ASV 2018 Capabilities Deck

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