LMM Marketing Samples

LMM Marketing ›› 586.840.7797 ›› martinezwriter@gmail.com
The Continental logo must appear by itself, with a minimum spacing
(the clear height) between each side of the logo and other graphic
or textual elements. You may scale the Continental logo proportionally.
However, you may not alter the Continental logo colors, elements,
etc., or animate, morph, enhance, embellish or otherwise distort its
perspective or appearance in any way other than specified in this
document. When displaying the Continental logo on a website, it is
preferred that the logo be an active link to the Continental homepage.THE PREFFERED FORMATThe Continental horizontal signature is comprised of two components:
the logo and the logotype. The horizontal configuration is the only
version. The Continental logo and logotype (signature) comprise the
main elements of the program’s identity, communicating who we are
in a concise and consistent manner. The term “Continental logo”
refers to the icon only, not to the logotype. Sometimes it is appropriate
to use the logo independently of the logotype, as in an element of art.
PRIMARY LOGOTYPE
BRAND GUIDELINES LOGOTYPE
Signature
Logo
Logotype
SETTING
NEW
STANDARDS
Your beautiful white wedding
begins on our greens.
Imagine all the elements of a perfect wedding — award-winning cuisine, amazing
ambiance and spectacular service. Now imagine it set to a wooded, waterfront
background complete with outdoor gazebo, plush greens and bountiful blossoms.
Put you, your ﬁance, and up to 500 guests in the picture and you’ve got the perfect
wedding, here, at Twin Lakes Golf Club.
In partnership with Twin Lakes
ENGAGEMENT PARTIES l SHOWERS l CEREMONIES l RECEPTIONS l REHEARSALS l BACHELOR PARTY GOLF OUTINGS
248.601.4175 TWINLAKESWEDDING.COM
455 TWIN LAKES DRIVE
OAKLAND, MI 48363-2442
JUST MINUTES FROM
DOWNTOWN ROCHESTER
Twin Lakes Golf and Swim Club
Continental Catering and Events was in need
of a new, fresh look for their brand and their
many properties. Shown here are examples of the
complete brand overhaul, from website and print
ads to direct mail and menus.

Party at the Port logo, flyers and eBlasts
were a pro-bono assignment for Wish Upon a
Wedding, a non-profit organization that pays
for weddings and receptions for couples who
(one or both) are seriously ill.

The Waterview Loft is located within the Wayne
County Port Authority facility. When the building
became an events venue, it was in need of a name
and logo, both which drove the brand essence for the
marketing materials (as shown on the next page).
The above are some of the proposed names and logo
treatments.

Your wedding is a day like none other. And it deserves a celebration destination that duly
expresses the sediment. The Waterview Loft and Waterview Terrace at Port Detroit is the
newest premier waterfront wedding venue the city has to offer — the perfect posh spot for
couples wishing to express their modern sense of style and uncompromising good taste.
A wide variety of indoor and outdoor configurations offer space for up to 500 guests or a
few as 50. No matter what the size of the reception, guests will feel immersed in artistic
details and progressive tactiles, which can be uniquely dressed to create whatever ambience
your wedding dictates. Equally as impressive are the vast selection of menus,
each designed to deliver a 5-star meal, all the way from decadent hors d’oeuvrs
to a host of mouthwatering desserts.
Something else you’ll relish — resident wedding experts with connections
to the most renowned, trusted wedding vendors the city has to offer.
Your perfect wedding is well within view.
THE WATERVIEW LOFT AT PORT DETROIT
EXCLUSIVE BRIDAL
SHOW SPECIAL
BOOK YOUR 2013
WEDDING AT
PORT DETROIT BEFORE
FEBRUARY 1, 2013
AND RECEIVE
COMPLIMENTARY PASSED
HORS D’OEVURES —
UP TO A $2,800 VALUE.
EXPERIENCE SOPHISTICATION JUST ABOVE SEA LEVEL.
Call the Waterview Loft at Port Detroit at 313.598.0304
or visit www.PortDetroitEvents.com.
$
19 per person
Vanilla yogurt parfaits with sweet peaches, wild berries, tropical fruit and toasted granola
Assorted breakfast muffins with fresh whipped butter
Italian panini made with fresh baked ciabatta, egg, prosciutto and pesto
Vegetarian panini made with buttery brioche, egg, caramelized onions, baby spinach and smoked gouda
Home-sliced potatoes o’brien with sautéed green and red bell peppers
Spiced pork country sausage links
Warm apple cobbler topped with fresh whipped cream
Orange and cranberry juices
Coffee service featuring regular and decaffeinated
Tea selection including herbal and fruit varieties
wake up call
Beginnings Small Bites
Passed hors d’oeuvres, $
7 per person a collection
of savory hors d’oeuvres served butler-style
Fruit and cheese collection, $
7 per person imported
and domestic cheese collections partnered with an
exotic fruit array and vibrant crudités
Garden collection, $
7 per person fire roasted
vegetables tossed in a basil pesto vinaigrette served
with french baguettes and herbed boursin cheese or
mediterranean aioli
Bruschetta fresco, $
9 per person
• caprese bruschetta with plum tomato, lemon basil
and buffalo mozzarella
• granchio bruschetta with lump crab, artichoke
hearts and fontina cheese
• tricolor bruschetta with olive tapenade, chèvre
cheese and roasted red pepper
Jumbo gulf shrimp shooters, $
8 per person served
chilled in shot glasses with tangy cocktail sauce or
spicy rémoulade
Shrimp sauté, $
14 per person thai peanut shrimp,
shrimp cremosi and new orleans shrimp sautéed to
order served atop basmati rice
starters
Savory crêpes, $
8 per person delicate crépes
brimming with a selection of grilled chicken breast,
beef tenderloin, or rock shrimp sautéed with baton
vegetables and finished with flavorful sauces
Antipasto italiano, $
11 per person capocollo ham,
genoa salami, pastrami, provolone cheese, varietal
olives, pepperoncini and grilled vegetables served
with fresh baked boccaccio bread, turin grissini,
parmesan flatbread and an array of infused olive oils
Pasta milano, $
9 per person
• fresh portabella ravioli tossed to order with wild
mushroom cream sauce
• asparagus, red peppers and summer squash
sautéed in a tomato vodka sauce and served over
whole wheat pasta
Savory cones, $
7 per person
• ahi tuna with pea pods, napa cabbage, carrots,
ponzu vinaigrette and a wasabi aioli
• chicken shawarma with roma tomatoes, persian
cucumbers, lettuce, tahini sauce and garlic aioli
• grilled zucchini, yellow squash, red pepper and
asparagus tossed in a balsamic glaze
The Waterview Loft additional samples.

1438 South Main Street
Royal Oak, MI 48067
248.506.5279
Jenna@CapturedByCanvas.com
www.CapturedByCanvas.com
jenna
cieplak
❱ live event painting
❱ photo re-creation
❱ custom wedding art
c ptured
by canvas
Making life’s special moments last a lifetime.
Captured by Canvas is a start-up company in need
of brand strategy, logo, business cards and website.
Shown here are all elements created. What you can’t
see (but their customer’s feel) are linen-finished
business cards that feel like a painter’s canvas.

The Dodge Journey Targeted Direct Mail (TDM)
campaign positioned the vehicle as the answer to
“amplifying” any domestic vacation. Respond-
ers were treated to special E-Zine issue of a travel
magazine, written and designed to simultaneously
promoteU.S.traveldestinationsandvehiclehighlights.
DODGE JOURNEY > AMPLIFIED CAMPAIGN

Mopar Refresh Your Ride Campaign is a com-
plete marketing kit sent to dealerships to encourage
vehicle owners to use Mopar parts and accessories
to make their vehicle like new again. In-dealer-
ship posters as well as a full supporting website are
shown on the following two pages.
MOPAR PARTS > REFRESH YOUR RIDE CAMPAIGN

(Continued)
Mopar Refresh Your Ride Campaign
consumer-facing posters.

(Continued)
Mopar Refresh Your Ride Campaign
consumer-facing website.

NAVIGATION > BRAND SPECIFIC ADS
Vehicle-branded navigation ads ran in owner
magazines. Each ad was carefully crafted to tout
the navigation system upgrade as well maintain
the integrity of the specific brand of vehicle on
which it would be installed.

LMM Marketing ›› 586.840.7797 ›› martinezwriter@gmail.com Various logo creations.
miscellaneous LOGOS

LMM Marketing Samples

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