A look at The Future State of Youth Radio based on current research of brand needs from the landscape, digital radio adoption and student desires as presented at the Annual Youth Radio Summit 2017 hosted by Student Village.
3. WHERE ARE YOU GOING
AND WHICH TOOLS
DO YOU NEED TO
GET THERE?
4. WHO’S THE TOOL?
AudienceBrands Stakeholders
Awareness
Know The Heartbeat
Stay Woke & Connected
Reflect Your Society’s State
Content
Harness Live Radio’s Power
Tell & Inspire Stories
Inform The Community
Solid Audience
Interest And Intrigue
Live Forum And Debate
Engage & Participate
5. • Most readily available technology
• Exceptional reach
• Great communication leveller
• Most intimate medium
• Active influence & engaging
• Boosts brand browsing
WHY RADIO IS IMPORTANT TO BRANDS?
6.
7. INNOVATION
• Hlaudi Motsoeneng
started “That Thing”
• 80% local music on
SABC
• 4% royalty fee to South
African Artists
• Proudly South African
initiatives – Trace Africa
• “Unradio” – Norway is
completely digital
8. DIGITAL RADIO ADOPTION
• Instant Gratification
• Greater Choice
• Diversity
• On Demand
• Quality Sound
• No Interference
• More Stations
• More Competition
• Increased Mobility