Sportscene wanted to promote their 10% student discount offering and drive brand awareness. Student Village helped by running a campus activation campaign, distributing posters and offering incentives like a spin-to-win competition and Instagram photo booth. This drove over 5,800 student signups and reached over 129,000 social media accounts. Students engaged on social media and three bursaries were awarded as part of the successful campaign.

1. SLICE OFF 10% WITH SPORTSCENE
A CASE STUDY BY STUDENT VILLAGE 2017
A case study by Student Village 2017

2. THE KINGS OF
SNEAKERWEAR
SPORTSCENE
WANTED
STUDENT
VILLAGE’S
EXPERTISE IN DRIVING
THEIR LATEST STUDENT
DISCOUNT OFFERING
THE CHALLENGE
A case study by Student Village 2017

3. OBJECTIVES
DRIVE OVERALL BRAND AWARENESS & MAKE
SPORTSCENE THEIR FIRST CHOICE IN SNEAKERS
AND URBAN APPAREL
DRIVE SIGN UPS AND COLLECT A DATABASE OF
STUDENTS FOR THE BRAND TO ENGAGE WITH
AMPLIFY AND DRIVE AWARENESS OF THE
SPORTSCENE 10% DISCOUNT OFFERING TO
STUDENTS
A case study by Student Village 2017

4. WITH POSTERS AND RES
DOOR HANGERS PLACED
ACROSS CAMPUS AND
RES, THE TEAM DROVE
PRE-AWARENESS OF THE
CAMPAIGN AND
PROVIDED A CALL TO
ACTION FOR THE
ACTIVATION
PRE-AWARENESS
A case study by Student Village 2017

5. KICKING OFF THE EXCITEMENT ON
CAMPUS, STUDENTS WERE MET BY
A HOST OF BRANDED PROMOTERS
WITH TONS IN STORE FOR
ENTERTAINMENT
THE 10% DISCOUNT PROMOTION
TOOK PLACE AT THREE CAMPUSES
INCLUDING UKZN, UJ APK AND
CPUT
AT THE HEART OF THE ACTIVATION
WAS THE SPORTSCENE SPIN AND
WIN WHEEL. ONCE STUDENTS
SIGNED UP, THEY WERE GIVEN A
CHANCE TO SPIN THE WHEEL AND
WIN AN INSTANT SPOTPRIZE
COURTESY OF VANS.
THE ROLL OUT
A case study by Student Village 2017
STUDENTS HAD AN INSTAGRAM
PHOTOBOOTH ZONE, WHERE THEY
COULD TAKE A PIC OF THEMSELVES
WITH THEIR MATES IN THE
COOLEST POSES TO SHARE ON
SOCIAL MEDIA

6. THE BIG HIT
A case study by Student Village 2017
SPORTSCENE IS IN
TOUCH WITH THE
STUDENT ECONOMIC
LANDSCAPE AND PUT
FORWARD THREE
AMAZING
BURSARIES VALUED
AT R30,000 EACH (1
PER CAMPUS). OVER
AND ABOVE THE 10%
DISCOUNT, THIS
WAS A FURTHER
INCENTIVE FOR
STUDENTS TO BE A
PART OF THE
ACTIVATION STAND.

7. STUDENTS
STIRRED UP A
SOCIAL MEDIA
STORM WITH
SPORTSCENE’S
“SLICE OFF 10
PERCENT”
INSTAFRAME
AND BRANDED
WALL, POSING
FOR ACTION
SELFIES AND
GROUFIES ON
CAMPUS
SOCIAL
BLAST
A case study by Student Village 2017

8. RESULTS
THE CAMPAIGN TRENDED AT EVERY
ACTIVATION BY KEEPING STUDENTS
ENGAGED, BOTH ON THE GROUND AND ON
SOCIAL MEDIA, REACHING OVER 129,000
SOCIAL MEDIA ACCOUNTS!
THANKS TO PRE-AWARENESS, AN AWESOME
ACTIVATION AND GREAT PRIZES,
SPORTSCENE SIGNED UP OVER 5,800
STUDENTS TO ITS DISCOUNT CARD
OFFERING
THE ACTIVATION LEAD TO OVER 540 SPOT
PRIZES GIVEN AWAY ON CAMPUS AND AN
AMAZING RESPONSE TO THE THREE
BURSARIES GIVEN AWAY!
A case study by Student Village 2017

9. CONTACT STUDENT VILLAGE
TELEPHONE: 011 885 3918
EMAIL: SALES@STUDENTVILLAGE.CO.ZA
ADDRESS: 19 WEST STREET, HOUGHTON, 2198, JHB
PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2017