US Digital Audio Market Overview Presentation of Elizabeth Pardieu (Target Spot) at III Rencontres Radio 2.0 Paris (INA, 15 Oct 2013) http://www.rr20.fr

1. TARGETSPOT U.S. DIGITAL
AUDIO MARKET OVERVIEW
Radio 2.0 – October 15, 2013

2. INTRO TO TARGETSPOT
TargetSpot is the largest digital audio ad network in
the US
60M
80+
Monthly
Uniques
3000+
Audio Content
Destinations
Premium Content Partners:
Terrestrial Radio Groups and Pureplays
Reach and scale are most important to our agencies
2

3. WE REPRESENT
PREMIUM PARTNERS
3

4. WE HAVE
EXTENSIVE
CAPABILITIES
TargetSpot platform delivers
one-to-one messaging with…
TARGETING
MEASUREMENT
EASE
• Demographic
• Geographic
• Day part
• Music genre
• Content category
• Top-level domain
• Behavioral
• 3rd party tracking
(DART, Atlas, etc.)
• Dedicated team with a
single point of contact
• TargetSpot Analytics –
post-impression analysis
• Professional audio
production as needed
CONFIDENTIAL
• 3rd party campaign
effectiveness studies
4

5. INTERNET RADIO ADVERTISING IMPACT
STUDY & BENCHMARK DATA

6. THE INTERNET RADIO LISTENING AUDIENCE
KEEPS GROWING

7. 42% IS LISTENING
OF THE U.S. POPULATION

8. Internet Radio is growing, while
Broadcast Radio is going strong…
65%
spend the SAME amount of
time or more listening to
traditional AM/FM radio
Daily Broadcast Radio use is 1.7X higher
among those who also listen to Internet Radio
Daily Internet use is 1.2X higher
among those who also listen to Internet Radio

9. Internet Radio is growing, while
Broadcast Radio is going strong…
65%
spend the SAME amount of
time or more listening to
traditional AM/FM radio
EXCEPTION: Adults 18-24 demographic
47% are spending LESS time with AM/FM radio

10. THEY ARE A VALUABLE
AND DESIRABLE AUDIENCE…
54%
46%
51%
MALE
FEMALE
MARRIED
42%
22%
64%
ARE HH WITH
CHILDREN
HAVE A HHI
OF $100K+
OWN THEIR
OWN HOME

11. THEY’RE LISTENING
FOR HOURS…
80%
35%
50%
of all Internet Radio
listeners spend
1–3 hours/day
of all Internet Radio
listeners spend
1–3 hours/session
of listeners on a
computer spend
1+ hours/session

12. INTERNET RADIO LISTENING DAY:
10AM―10PM*
(Much longer than we
expected)
10
*
Complements Broadcast Radio,
which still owns
morning drive time.

13. DEVICE OWNERSHIP
IS ON THE RISE…
+87% +22%
ownership increase ownership increase
for tablets
for smartphones
computer
ownership
FLAT
basic phone
ownership
DECLINED

14. MULTIPLE DEVICES
ARE INCREASING ACCESS
TABLET
COMPUTER
SMARTPHONE
48%
44%
38%
spend more time
listening
on a tablet
spend more time
listening
on a computer
spend more time
listening
on a smartphone

15. LISTENERS ACTIVELY CONNECT
WITH CONTENT
75%
change Internet Radio
stations at least 1X daily
(on the same service)
64%
change Internet Radio
websites at least 1x daily
(to a different service)

16. AND THEY ARE LOOKING
TO BUY!
57%
56%
are actively
shopping while
listening
are researching
a product for
future purchase
Listeners are also…
72%
Emailing
70%
Searching
57%
Reading
51%
Gaming

17. ADDING INTERNET RADIO TO AD CAMPAIGNS
INCREASES RESPONSE!
INTERNET
RADIO
INTERNET
RADIO
+
+
BROADCAST
RADIO CAMPAIGN
INTERNET
CAMPAIGN
= 3.5X
INCREASE IN
AD RESPONSE
= 2X
INCREASE IN
AD RESPONSE

18. +
Those listening to Internet Radio
and Broadcast Radio are up to
8X MORE LIKELY
4%TO RESPOND
15% visited company
website
(online & offline) to ads they
searched online
hear on Broadcast Radio. for
4% 14% product information
4%
11%
0%
8%
became a “fan” or clicked
“like" on a social network
5%
called the company
for info
5%
purchased product or
service online
4%
sent e-mail or text
to company
0%
2%
1%
purchased product
or service retail

19. INTERNET RADIO LISTENERS ARE
MORE INTERACTIVE
63%
Search for new music
57%
57%
Search for artist or band info
52%
49%
Play video clips
42%
Review station recommendations
41%
35%
Access local concert info
39%
34%
Enter contests
36%
32%
2012
2011

20. LISTENERS ARE ALSO
INCREASINGLY SOCIAL…
60%
39%
37%
visit social
networking site
while listening
chat with
friends while
listening
recommend or
share stations or
websites
36%
35%
32%
look at
what others are
listening to
link Internet Radio
profile to a
social network
Like to see songs /
websites that others
are listening to

21. AND…
LISTENERS
CHOOSE TO
RECEIVE ADS!
86%
of Internet Radio users
do not pay a fee for
access to premium
Digital Audio services

22. DIGITAL AUDIO LISTENING IS NOT A TREND,
IT’S A BEHAVIOR
DIGITAL AUDIO IS FIRMLY ESTABLISHED
42% of the population is listening
10AM-10PM listening day
1-3 hours daily listening
LISTENERS REMAIN HIGHLY ENGAGED
75% change stations at least 1X a day
64% change websites at least 1X a day
67% often look at the player
DEVICES DRIVE INCREASED LISTENING
48% spend more time listening on a tablet
44% spend more time listening on a computer
38% spend more time listening on a smartphone
LISTENING IS INCREASINGLY SOCIAL
60% visit social networking site while listening
37% recommend or share Internet Radio stations or websites
35% link Internet Radio profile to a social network

24. III Rencontres RADIO 2.0 Paris
Radio Augmentée & Publicité
www.rr20.fr
15 oct 2013 @ Ina Paris
250 professionnels / 50 intervenants
10 keynotes / 3 tables rondes / 12 workshops
Grands Prix Radio 2.0 / La Radio des Rencontres
Partenaires Platinum :
Organisateurs :
Nicolas Moulard
moulard@actuonda.com
Xavier Filliol
xavier@octet.com