Student VIllage helped NRGP to show students how to be responsible about gambling. Check it out!

1. NATIONAL RESPONSIBLE GAMBLING CAMPAIGN
A CASE STUDY BY STUDENT VILLAGE 2016
A case study by Student Village 2016

2. THE NATIONAL
RESPONSIBLE
GAMBLING
PROGRAMME WANTED
STUDENT VILLAGE TO
SPREAD THE WORD
ABOUT RESPONSIBLE
GAMBLING AND MAKE
STUDENTS AWARE OF
THE PITFALLS OF
GAMBLING
A case study by Student Village 2016
THE APPROACH

3. CAMPAIGN OBJECTIVES
REMIND STUDENTS THAT IF THEY ARE GOING TO
GAMBLE THEY SHOULD HAVE FUN RESPONSIBLY
INFORM STUDENTS OF THE PITFALLS OF
GAMBLING
GAMBLING DOES NOT DISRIMINATE
TARGET UNIVERSITY STUDENTS, ACROSS VARIOUS
LSM LEVELS - ACROSS GAUTENG
HIGHLIGHT THE NRGP AS A SUPPORTING BODY
FOR STUDENTS AND THEIR FAMILIES IN DEALING
WITH GAMBLING ISSUES
A case study by Student Village 2016

4. STUDENT VILLAGE CREATED
A CARNIVAL ATHMOSPHERE
ACROSS 8 CAMPUSES WITH
GAMES CREATED TO
HIGHLIGHT THE FACT THAT
GAMBLING IS A GAME OF
CHANCE
CONCEPT AND APPLICATION
A case study by Student Village 2016
STUDENTS COULD WIN
TICKETS AND THE
STUDENTS WITH THE MOST
TICKETS AT THE END
WOULD WIN A PRIZE

5. CAMPUSES :
• WITS
• TUKS
• TUT PTA CAMPUS
• TUT SOSHANGUVE
CAMPUS
• VARSITY COLLEGE
SANDTON
• MIDRAND GRADUATE
INSTITUTE
• VAAL UNIVERSITY OF
TECHNOLOGY (NWU
VAAL CAMPUS)
• SOUTH WEST
GAUTENG COLLEGE
(SOWETO CAMPUS)
STUDENT VILLAGE TARGETED THE BELOW CAMPUSES
TO REACH LOWER LSM GROUPS WHERE GAMBLING IS
KNOWN TO BE MORE PREVALENT:
A case study by Student Village 2016

6. CAMPUS STAFF
WELCOMED THE
OPPORTUNITY
FOR NRGP TO BE
ON CAMPUS
BECAUSE OF THE
CAUSE IT WAS
CHAMPIONING
STUDENTS WERE
ASKING FOR
ACTIVATIONS TO BE
TAKEN TO TRANSPORT
LOCATIONS SUCH AS
TAXI RANKS, AS THIS
IS WHERE A LOT OF
INFORMAL GAMBLING
TAKES PLACE AND
STUDENTS ARE LURED
IN
RESULTS
A case study by Student Village 2016
STUDENT VILLAGE COMPLETED A SUCCESSFUL
CAMPAIGN WITH FAR REACHING RESULTS…
THE ACTIVATIONS ATTRACTED
MORE THAN 6000 STUDENTS
ACROSS THE 9 CAMPUSES
TARGETED. THE CAMPAIGN
FURTHER REACHED IN EXCESS OF
40,000 ACCOUNTS WITH OVER
245,000 IMPRESSIONS

7. FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA
CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA
19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2016