1. Helping
FIND OUT MORE Retailers
www.pulseretailgroup.com Increase
Conversion
info@pulseretail.cn
Beijing +86 186 113 966 37
Shanghai +86 21 6210 3681
Customer Service 4006862199 Pulse Retail
Your Trusted Partner
Using people
Our retail expertise goes beyond
technology solutions. Pulse Retail's counting to
reputation has been built on
providing information solutions
which have the accuracy and
optimize retail
integrity to offer customers the
confidence to make actionable performance
business decisions.

2. Welcome to the future of Pulse Retail Pedestrian
Pedestrian Monitoring Monitoring Solution
In the retail environment today, consumers have Providing invaluable insight into
high expectations around customer service and opportunities to help improve your business
product availability. Therefore, it is necessary for performance, and the tools needed to
retailers and property owners to leverage critical measure the benefits. Accurately identifying
data for monitoring the effectiveness of their when opportunities exist allows you to
business decisions, and achieve maximum schedule and target resources that drive
marketing, leasing and operational effectiveness. customer service improvement.
Empowering our clients with What we do Pulse Retail Index Partner Strategy
the retail intelligence to Pulse Retail applies advanced technology and
sophisticated analysis to customer
The Pulse Retail Index is the Pulse Retail is committed to delivering its products through a global network of carefully
most comprehensive index selected business partners with local presence. Pulse Retail believes that its highly
radically improve their experience patterns in your retail environment. for assessing shopper visitor trained Authorized Distributors, Resellers and Systems Integrators give customers the
business’ performance Using leading-edge technology, Pulse Retail
provides fast, accurate information on visitor
patterns, providing monthly
and weekly averages of
optimum organization for a high quality sales and support service – on a local,
international or global basis.
numbers in a user-friendly format. movement of the numbers Pulse Retail appoints partner companies capable of leveraging Pulse Retail products and
This audited data can help build a complete picture of visitors to retail outlets.
About us of visitor flows around shopping centers to achieve
technology to ensure that customers can fully realize these business benefits. Some
Published weekly and partners offer a range of solutions across one or multiple industries, whilst others are
maximum marketing and operational effectiveness.
Pulse Retail is a leading provider of retail data, monthly, it is an invaluable focused on distributing technology in the most cost effective way. All partner companies
analysis and consultancy services, and a market Alternatively, from a retailing perspective, the Pulse
benchmark of performance. have access to a full range of Pulse Retail training and support services.
leader in customers counting technology. Retail system provides information on missed
opportunity and conversion rates and integrates
Pulse Retail employs the most advanced, discreet
easily with EPoS data to allow full data
and cost-effective monitoring system on the market
manipulation.
to count over 100 million people every year in over 54
cities in Greater China. Pulse Retail also provides manual counting and
We have successfully installed monitoring systems for
consultancy services. Why count?
major shopping centers, property developers, retail
chains and transport interchanges across the region. Benefits to Retailers and Property
Owners
MARKETING OPERATIONS LEASING ASSET MANAGEMENT
Customer Counting Measure your marketing campaign
effectiveness Promotional campain Optimize staff rota Rentals disputes and Measure of asset valu
measurement assessment negotiations Capital expenditure
This is how your store sales are calculated…
Get the conversion rate for all your Media suitability Maintenance scheduling Potentially increase rental assessment
New revenue stream Weather Information Better retail mix Performance measure for
stores, online and in one simple
Foot Traffic
(Eg.100)
+ Conversion + (RMB1000)
(10%)
ATV
report
development Integrate revenue data investors
Know the optimum customer to
Sales
= (RMB10,000)
staff ratio for your stores and malls
Acquire the necessary information
Foot traffic, conversion rate and average transaction to negotiate your lease
value (ATV) all infuence what your store sales will be.
Provide Key Performance Indicator
You need to know and understand your store’s foot (KPI) for business operations
traffic, conversion rate and ATV to be able to improve
your store sales.
Pulse Retail

3. Product
and Service Offerings
People Counting Systems techniques use sophisticated models to check the pattern
Pulse Retail reporting solutions Implementation management
of actual data to predicted figures. If any issues are found,
Acknowledged as the largest people counter in Greater
our data audit team examines the issue manually, fixes it Pulse Retail knows that counting visitor traffic is just the beginning of
China, Pulse Retail employs the most advanced discreet
within agreed tolerances, or reports it directly to client. developing your insight into customer behavior in your locations. Without The implementation of counting solutions needs to
and cost-effective counting system on the market to
comprehensive and flexible reporting, data visualization count information be managed carefully so that your business can
provide fast and accurate information on pedestrian Flexibility – Pulse Retail is hardware independent, which
remains just a data point. We know that progressive businesses want to concentrate on obtaining the actual benefits rather
movement. means that all our systems can be upgraded and expanded
use visitor data to drive increases in their profitability, efficiency and than resolving the issues of implementing the
Pulse Retail pioneered the video-based counting and over time using a range of technologies to cover additional
customer service, but have different needs in how they need to receive this solution. Pulse Retail's Implementation Management
continued to lead the market by developing the next counting points. Pulse Retail systems are scalable up to
information will work closely with you on planning what is
generation of color video counting systems using 200 plus counting devices. Besides offering stand-alone
counting devices, Pulse Retail also integrates its systems To ensure that you have best access and use of your information, Pulse required, when and by whom, so that it is delivered
innovative counting algorithms.
with the central point-of-sale (POS) system with the Retail provides clients with access to data in a number of flexible and as seamlessly as possible.Implementation
Apart from color video cameras, Pulse Retail uses other management enables you to run the solution and
shopping mall for more sophisticated data analysis. customizable formats including:
technologies namely 3D Clarity, infrared, laser and thermal gain the actual benefits to agreed standards and
imaging to count shopper visits as well. Professional Support – Pulse Retail has a series of Pulse Retail Interactive Reporting timescales as quickly as possible. Every business
Pulse Retail counting systems can be installed in an regionally based field engineering teams for speedy and An online analytic portal, allows password-controlled, web-based and which is integrating counting capability needs to be
individual store or center or across a portfolio to cater to efficient support. Pulse Retail has an international team of real-time access to audited data and prepared reports over the Internet. confident that those who need to be involved are,
various business needs. auditors, analysts, account managers and consultants and that everyone knows what needs to be
managing your information and helping introduce Providing reports that allow patterns of shopper behavior to be determined
Within a shopping center, Pulse Retail systems are placed delivered within the defined timescales. Clear
sustainable changes, which deliver significant increases in across zones, sites and time. Designed for reporting on location
at prime spaces such as exits, escalators and anchor specifications are agreed in advance, and these
sales. performance across specific time periods. Ability to download the
tenants to ensure the foot traffic data is representative. form the basis of sign-off. We have many years of
information to Microsoft Excel or to a CSV file.
The Pulse Retail solution is flexible and fully scalable. It
Retail Information Integration Services experience in coordinating large scale
Pulse Retail Inform implementation projects running to hundreds of
takes advantages of the latest developments in terms of Pulse Retail continues to use ‘open’ software standards to
A simple solution , delivering daily, weekly, monthly or quarterly reports to all locations, integrating with client systems in Greater
both hardware counting technology and reporting analysis ensure that our systems can be developed as
levels with a business - from store to board – about key store performance China.
software to ensure system reliability, data accuracy, and non-proprietary standalone solutions. With a unique
combination of market specific business intelligence metrics including foot traffic and sales. Providing punctual snapshot
consistency, and end user satisfaction.
software and people counting devices, Pulse Retail summary reports of site and portfolio performance sent directly to a user’s
integrates customer traffic data with other business data inbox in PDF format. Clear, graphical and easy-to understand. If you prefer,
Pulse Retail’s counting systems are unique in such as point-of-sale data to create the industry-leading the data feed can be returned directly for analysis by your own systems. CONSULTANCY SERVICES
a combination of factors: key performance indicator (KPI) for performance Pulse Retail Local Reporting
Accuracy – Pulse Retail uses the latest technology for assessment purposes.
An Internet or Intranet based solution which puts the information in the Pulse Retail helps you answer your
accurate counting in all indoor and outdoor conditions. Its Pulse Retail KPIs enable clients to gain insight into their hands of site management to identify opportunities within their business. business questions. Our team of retail
most widely used color video cameras have an average business performance by benchmarking their business Designed for site use, it recognizes that sites need a mixture of controlled
accuracy of up to 97%. Pulse Retail’s reputation has been and property industry professionals
information in the right context. With KPIs, retailers and reports and targeted analysis to drive efficiencies and customer service.
built on providing information solutions which have the retail property management teams are able to track and
works closely with you to ensure that
Pulse Retail Local Reporting delivers a clear graphical view of performance
accuracy and integrity to offer customers the confidence to analyze the impact of internal and external events on an you get the quickest and highest
make actionable business decisions. directly into the local environment. This allows Store Managers or Centre
individual store, individual shopping center or the entire quality return on your information.
Managers to understand the patterns of visitors coming into the store or
Reliability – All figures collected by Pulse Retail are retail industry.
building and its relationship with transactions, and provides the insight into
audited using proprietary software, ensuring the
adjusting staffing resource and tasks to increase profitability and efficiency
information is correct. Data is checked via our automated
by delivering great customer service.
solutions every 24 hours for issues. Our auditing