The document outlines the career and qualifications of Sam Coleman, including his educational background in anthropology and geology. It details his experience as editor-in-chief and editorial director of several magazines in Malaysia, Singapore, the Netherlands, and Hungary. Coleman has received numerous awards for his work in magazine design and has successfully launched and relaunched several publications throughout his career.

1. Degrees BA Anthropology/Archaeology, University of Massachusetts at Amherst 1989
MA Geology, University of Massachusetts 1991
Goals To build successful editorial brands in a 360º fashion using communication, engagement
and sincerity to create valuable propositions, both commercially and within the brand
ambition.
Awards Asian Media Awards 2014 Gold award for Best Magazine Cover and a Silver in Overall
Magazine Design; Magazine Publishers of Singapore (MPAS) Men’s Media of the Year;
Lifestyle/Fashion/Entertainment Media of the Year; Front Cover of the Year (The Birthright
Issue, August 2013); Feature Article of the Year (Flash Trade, September 2013); Special
Edition of the Year (The Birthright Issue, August 2013); Video/Photography/Illustration of
the Year (Yam Seng, September 2013); as well as Photography/Illustration of the Year
(Common Threads, July 2013); Malaysian Publishers Association (MPA) Best Editorial
Feature Lifestyle & Men: English category, Bronze, Silver and Gold; Gold Best Cover
Design 2013. Advertising + Media Best Men’s Fashion Magazine 2012 & 2013.
Experience Editor-in-chief, Esquire Malaysia and Singapore, Mongoose Asia, Kuala Lumpur, Malaysia
/Singapore 2010–Present
Duties
Hiring and managing all staff (20), giving strategic guidance, budgets, top editing, writing,
production of both print and digital, constructing and implementing marketing and events
plan including the creation of the Esky Club. Also, instrumental in liaising with international
fashion clients like LV, Prada, Gucci and Versace in HQs of London, Paris and Milan
Successes
! Launching both editions of Esquire in MY and SG, the only editor in Esquire history to
have achieved this
! Implementing a robust digital strategy including CMS, social media and special
activations
! Writing 10–20 percent of the copy
! Fashion photoshoots and luxury content coordination
! Interviewed Giorgio Armani (Armani), Diego Della Valle (Tod’s) Tom Ford, Gildo Zegna
(Zegna), Ferrucio Ferragamo (Salvatore Ferragamo), Christopher Bailey (Burberry), David
Gandy and other fashion celebs
Sam
Coleman
M SW +46763360116
Själevadsgatan 4b (lgh 1101)
89132 Örnsköldsvik Sweden
Sweden
sam@sammolive.com
www.sammolive.com

2. ! Helping the company become a market leader in fashion and luxury communications
and platforms in SEA
! Design relaunch on digital in 2012, print 2014
! Ecommerce project for local designers
! Attending men’s fashion weeks 2011–2014
! Launched premium events, Best Dressed Real Man Malaysia, the Esquire Movember
campaign which gathered RM100,000 (USD25K) for charity and cancer awareness and
Brilliant Malaysians which raised RM80,000 (USD20K) for charity
Editorial director, ELLE Malaysia, Kuala Lumpur, Malaysia 2013–2014
Duties
! Launch team hiring, initial editorial strategy and direction
! Commercial/editorial liaise person
Successes
! Relaunch and redesign of Expatriate Lifestyle in 2010 to a more lifestyle and
journalistic publication with new editorial direction and execution
! Introduction of new workflow (subbing, tagging nomenclatures, editorial processes for
web) for all publications
Executive Editor, Time Out Kuala Lumpur, Expatriate Lifestyle, Mongoose Asia, Kuala
Lumpur, Malaysia 2008–2011
Duties
To oversee and facilitate structural and creative support to a range of magazines and
departments with various responsibilities and tasks ie on Expatriate Lifestyle as the de
facto editor; on Time Out Kuala Lumpur as the night life section editor; on The Circular as
a contributing editor etc.
Successes
! Relaunch and redesign of Expatriate Lifestyle in 2010 to a more lifestyle and
journalistic publication with new editorial direction and execution
! Introduction of new workflow (subbing, tagging nomenclatures, editorial processes for
web) for all publications
! Section editorship of Nightlife in Time Out KL, what was one of the smallest sections
of Time Out KL, to be the largest and most profitable single section of the magazine
! Initiation and administration of the Mongoose Image Library (MIL), an image bank
within the company
! Creating a photo department with a staff photographer
! Initiation of cohesive marketing presence within the company
! Creation of the largest marketing action (2,200 person branding on one night) for a St
Patrick’s Day party
! Introduction of an awards party for the Best of Malaysia (BoM), online poll increase of
300% for BOMs online

3. ! Initiation of processes to build databases and networks for data capture and data
mining
Chief Editor, AsianReach Media , Kuala Lumpur, Malaysia 2006–2008
Duties
Recruited from Amsterdam to manage the publications as HOD, studio and direction of
the publishing department and provide a higher level of editorial and design.
Successes
! Redesign and relaunch of Vision KL (monthly, 25,000 print run, 80-96 pages, arts,
entertainment and news about the city)
! Contract publishing (Melium Magazine, catalogues)
! Transition to CTP process, cost savings over RM100,000 per year
! Relaunch of website, www.visionkl.com, doubling unique visitors over six months
Chief Editor, Heineken International, Amsterdam 2003–2006
Duties
Editor-in-Chief of four corporate communications channels globally: Horizon
(management magazine); World of Heineken (consumer brand magazine); Heineken
International (internet site of company) and Heineken News Network (intranet news
service).
Successes
! Relaunch of Horizon with design team Lava, redesign and reorientation of World of
Heineken for consumer audience (launch winter 2007)
! Portal strategy for global intranet, multimedia content delivery introduced.
Brand Producer/editor, Expats Magazine, Aromedia, Amsterdam, The Netherlands 2000–
2006
Expats Magazine, bi-monthly glossy magazine, 20,000 print run for multiculturalism and
international identity in the Netherlands.
Duties
All editorial processes of the magazine including liaising with management for commercial
performance. Also, organised international university recruitment fair that drew 20,000
visitors across four US cities.
Successes
! Tenfold increase in newsstand sales; 20% increase in ad revenue 2003; increased
branding
! Appearances in Vrij Nederland and CNN World Report.
! Interview former President Bill Clinton (2003)

4. Editor-in-Chief, Budapest Weekly/Budapest Style, Duax Publishers, Budapest, Hungary
1995–2000
Expats Magazine, bi-monthly glossy magazine, 20,000 print run for multiculturalism and
international identity in the Netherlands.
Duties
Group Editor, HOD, in charge of 40 staff.
Successes
! Launching of new products (Budapest Style; Business Hungary) as well as increase of
sales and branding of other products.
Languages Hungarian, Dutch, Spanish.
References Tony Gervino, editor Billboard Magazine.