2. Sales promotion describes promotional
methods using special-short term techniques to
persuade members of a target market to
respond or undertake certain activity. As a
reward, marketers often something of value to
those responding generally in the form of
lower cost of ownership for a purchased
product.
3. Indian four wheeler industry sector landscape is
changing its face rapidly as more no. of players
are making their into this sector. As a result of
the competition among the players are getting
intensifying and managing base becoming
challenge to paint sector so that promotional
tools are used to build an image and reputation
to differentiate each from competitors to
generate interest and knowledge to attract new
customers and to generate customer loyalty.
4. To study the promotional practices of
“HYUNDAI” cars
To find out practices of promotion at can build
long term images of HYUNDAI cars
To find out practices of promotion this can give
immediate and long term results.
To identify relationship practices of “HYUNDAI
“cars
To study the direct marketing practices of
“HYUNDAI” cars and influence on customer
to study and analysis customer perception about
sales promotional strategies of” HYUNDAI” cars.
5. The scope of the study is limited to collecting the
data from the respondents through questionnaires.
This refers to the objectives stated and analysis of
the data with a view to suggest favorable solution
to the various problems related to the promotional
practices this project survey on “PROMOTIONAL
PRACTICES” provides information with regarding
to the satisfaction level of the customers of the
company and how the customers are pursuing the
promotional practices of the company.
6. Primary Data
Secondary Data
Sampling
Sampling method
Simple random sampling
Research instrument
Sample size
7. 1. The size of the sample is small.
2. The study is confined to the city of KARINAGAR
3. The period of study is limited.
4. The study is restricted only to a sample size of 100 customers in
order to Know the brand image of HYUNDAI and satisfaction of
customers.
5. The customers may not follow what they have stated in their
responses.
6. The degree of reliability cannot be taken to be always accurate.
8. CHAPTER I :- INTRODUCTION
CHAPTER II :- COMPANY PROFILE
CHAPTER III :- CONCEPTUAL FRAME
WORK
CHAPTER IV :- DATA ANALYSIS &
INTERPRETATION
CHAPTER V :- FINDINGS & SUGGESTIONS
9. Chung Ju-Yung founded the Hyundai Engineering
and Construction Company in 1947. Hyundai
Motor Company was later established in 1967. The
company's first model, the Cortina, was released in
cooperation with Ford Motor Company in 1968.
In 1996, Hyundai Motors India Limited was
established with a production plant in
Irrungattukotai near Chennai, India.
Hyundai motor vehicles are sold in 193 countries
through some 5,000 dealerships and showrooms.
After a recent survey of global automotive sales,
Hyundai is now the fourth largest automaker in
the world as of 2009.
10. Hyundai i45
Sixth generation (YF, 2009—present)
Hyundai i45 (Singapore, Australia, New Zealand)
Engine
2.0 L Theta 162 hp (121 kW), I4
2.0 L Theta Turbo 274 hp (204 kW), I4
2.4 L Theta 178 hp (133 kW), I4
2.4 L Theta GDi, 200 hp (150 kW), I4
Transmission
6-speed automatic
6-speed manual
Wheelbase 2,795 mm (110.0 in)
Length 4,820 mm (189.8 in)
Width 1,835 mm (72.2 in)
Height 1,470 mm (57.9 in)
11. CONCEPTUAL FRAME WORK:
“Sales promotion relates to short term incentives or
activities that encourage the purchase or sale of a product
or service. Sales promotions initiatives are often referred
to as “below the line” activities.”
10 STEPS TO CREATE A SUCCESSFUL PROMOTION:
Step 1. Develop A Promotional Filing System.
Step 2. Evaluate and Brainstorm
Step 3. Develop Your Strategic Plan
Step 4. Involve Your Team
Step 5. Plan out The Details
Step 6. Reserve and Design Advertising
Step 7. Contact the Media
Step 8. Create Attention Getting Direct Mail
Step 9. Develop Promotions Based Around a Theme
Step 10. Plan an OTB Increase for Special Events
12. DATA ANALYSIS & INTERPRETATION
1. How did you get to know about HYUNDAI?
( ) Print media ( ) Electronic media
( ) Friends/Neighbors ( )commercial ( ) Others
Interpretation:-The above table interprets that:
20% of the respondents said know about print media
43% of the respondents said that know about electronic media
20% of the respondents said that know about friends
9% of the respondents said that know about commercial
8% of the respondents said that other reasons.
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Print media 20 20%
Electronic media 43 43%
Friends/neighbors 20 20%
Commercial 9 9%
Others 8 8%
Total 100 100%
13. ( ) Yes ( ) No ( ) If yes 1 time ( ) 2 times
Interpretation:-The above table interprets that:
39% of the respondents said no
50% of the respondents said that yes visited 1 time in a year
11% of the respondents said that yes visited 2 time in a year
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
No 39 39%
(yes) 1time 50 50%
(yes) 2 times 11 11%
Total 100 100%
14. 3. . Are you satisfied with location of the show room?
( ) Good ( ) Average
( ) Satisfactory ( ) Need improvement
Interpretation:-The above table interprets that:
23% of the respondents said good location of showroom
20% of the respondents said that its average
40% of the respondents said that satisfactory
17% of the respondents said that need improvement
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Good 23 23%
average 20 20%
satisfactory 40 40%
Needs improvements 17 17%
Total 100 100%
15. 4 . The availability of products in HEMA motors.
( ) Good ( ) Average
( ) Satisfactory ( ) Need Improvement
Interpretation:-The above table interprets that:
14% of the respondents said that good
33% of the respondents said that its average
30% of the respondents said that satisfactory
23% of the respondents said that need improvement.
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Good 14 14%
Average 33 33%
Satisfactory 30 30%
Need Improvement 23 23%
Total 100 100%
16. 5 . Are you aware of promotional practices of
HYUNDAI?
( ) Yes ( ) No
Interpretation:-The above table interprets that:
67% of the respondents said that YES
33% of the respondents said that NO
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
YES 67 67%
NO 33 33%
Total 100 100%
17. 6. . Which promotion is using more in Hema motors? ( )
Advertising ( ) Sales promotion
( ) Public relation ( ) personal selling ( ) Direct marketing
Interpretation:-The above table interprets that:
43% of the respondents said that concentrating on advertising
25% of the respondents said that sales promotion
10% of the respondents said that maintain public relation
11% of the respondents said that personnel selling
11% of the respondents said that direct marketing.
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Advertising 43 43%
Sales promotion 25 25%
Public relation 10 10%
Personnel selling 11 11%
Direct marketing 11 11%
Total 100 100%
18. 7. Are you attracted to which promotion?
( ) Advertising ( ) Sales promotion
( ) Public relation ( ) Personal selling
Interpretation:-The above table interprets that:
38% of the respondents said that attracting on
advertising.
30% of the respondents said that sales promotion.
18% of the respondents said that maintain public relation.
14% of the respondents said that personnel selling.
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Advertising 38 38%
Sales promotion 30 30%
Public relation 18 18%
Personnel selling 14 14%
Total 100 100%
19. 8. In your opinion how they are influencing the
market.
( ) Service ( ) Advertising ( ) Ambassadors.
Interpretation:-The above table interprets that:
36% of the respondents said that influencing service.
52% of the respondents said that advertising.
12% of the respondents said that brand Ambassadors
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Service 36 36%
Advertising 52 52%
Ambassadors 12 12%
Total 100 100%
20. 9. How are the prices of HYUNDAI with their
competitor?
( ) High expensive ( ) Expensive
( ) Economic ( ) Low
Interpretation:-The above table interprets that:
15% of the respondents said that high expenses
22% of the respondents said that Expensive
45% of the respondents said that economic
18% of the respondents said that low.
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
High expensive 15 15%
Expensive 22 22%
Economic 45 45%
Low 18 18%
Total 100 100%
21. 10. How do you feel about mileage of HYUNDAI?
( ) Good ( ) Average
( ) Satisfactory ( ) Need improvement
Interpretation:-The above table interprets that:
30% of the respondents said that good
20% of the respondents said that average
45% of the respondents said that satisfactory
5% of the respondents said that Need improvement.
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Good 30 30%
Average 20 20%
Satisfactory 45 45%
Need improvement 5 5%
Total 100 100%
22. 11. What are the factors did you consider before
purchasing of HYUNDAI?
( ) Long time ( ) Low maintenance
( ) Price ( ) Brand ( ) All the above
Interpretation:-The above table interprets that:
35% of the respondents said that consider long life
35% of the respondents said that low maintenance
12% of the respondents said that price
11% of the respondents said that consider brand
7% of the respondents said that all the above
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Long life 35 35%
Low maintenance 35 35%
Price 12 12%
Brand 11 11%
All the above 7 7%
Total 100 100%
23. 12. Do they provide coupons, organize contests
or premiums.
( ) Yes ( ) No
Interpretation:-The above table interprets that:
56% of the respondents said that yes
44% of the respondents said that no
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Yes 56 56%
No 44 44%
Total 100 100%
24. 13. Are you receive any direct Mail/ Tele
Marketing?
( ) Yes ( ) No
Interpretation:-The above table interprets that
53% of the respondents said that yes
47% of the respondents said that no
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Yes 53 53%
No 47 47%
Total 100 100%
25. 14. Do they provide skilled labor to quick
service?
( ) Yes ( ) No
Interpretation:-The above table interprets that:
61% of the respondents said that yes
39% of the respondents said that no
PARAMETERS NO. OF RESPONDENTS PERCENTAGE %
Yes 61 61%
No 39 39%
Total 100 100%
26. 15. What was the mode of purchase?
( ) Loans ( ) Hand cash ( ) any other
Interpretation:-The above table interprets that:
50% of the respondents said that loans
30% of the respondents said that hand cash
20% of the respondents said that any other
PARAMETERS NO.OF RESPONDENTS PERCENTAGE %
Loans 50 50%
Hand cash 30 30%
Any other 20 20%
Total 100 100%
27. FINDINGS AND CONCLUSIONS
The above studies revealed that majority of the customer
have awareness of HYUNDAI cars through electronic
media.
It is evident that significant no. of customers felt that the
location of show room is not good and suggested for
improvements.
Significant proportion of customers are delighted with the
availability of expected goods
It is revealed that greater proportion of customers is aware
of promotional practices of HYUNDAI cars
Major no. of customers opinioned that HYUNDAI cars are
concentrating more on advertising followed by sales
promotion.
It is evident that significant no. of customers were attracted
by advertising of HYUNDAI cars.
28. By the above study it is observed that most of the
customers were attracted by Electronic media so
they need to concentrate on other promotion
strategies.
They have to update the new products and
shades/colors and give more opting to customers.
Most of the customers don’t know about the phone
call or mail services. They have offered it.
They need to concentrate on personal selling and
public relations.
Fix the rates those must be affordable.
They have to provide experience labor and
transportation for customers.
29. http://www.automobile industry.co.in/
http:/www.automobile industry in india.co
in/
http:/www. History of Hyundai co. In/
http:/www.hyundai automobile India
limited.co.in/
http:/www.google.co.in/
Marketing management –Phillip kotler
