2. What is Health Education?
Any form of education, with a positive impact
on social, physical, emotional, environmental
or value oriented aspects of an individual.
This positive impact on an individual, results
in favorable behavior change, leading to good
health
3. What is Health Education?
Through health education, people take steps
(individual and collective) to protect, maintain and
improve their own health. However, Health
Education in Primary Health Care (PHC), aims to
foster activities that encourage people to:
• Want to be healthy
• Know how to stay healthy
• Do what they can, individually and collectively to
maintain health
• Seek help when needed
4. Health Promotion
As defined by the Ottawa Charter:
Health education therefore is an integral part of health
promotion. An effective health promotion action requires:
• Building a healthy public policy
• Creating a supportive environment
• Reorienting health services
• Strengthening community action
• Developing personal skills
It is the process of enabling people to increase control over and to
improve their health
5. Principles of Health Promotion
1) Building a Healthy Public Policy:
The policy should identify the barriers to
adoption of a healthy policy, include legislation,
taxation, and all other measures leading to a
consolidated effort to a healthy lifestyle.
6. Principles of Health Promotion
2) Creating a supportive environment:
Addressing protection of natural resources and
responding to the changing environment
nationally and globally.
7. Principles of Health Promotion
3) Reorienting Health Services
The responsibility of health promotion should
be jointly shared by health professionals,
community groups, individuals, health service
institutions and local governments.
8. Principles of Health Promotion
4) Strengthening community action:
The community should work together in
prioritizing the health promotion strategies and
strategize actions accordingly
9. Principles of Health Promotion
5) Developing personal skill
No action can be successful without making
personal lifestyle changes hence it requires
acquisition of appropriate skills to make lifestyle
changes.
11. Methods, Approaches And Media for
I.E.C
Information, Education And Communication
The Federal government is preparing a project for
health education using the media. UNICEF will
support the government health education
programme. This will include, production of
material and exchange of information such as
workshops, seminars to sansitize policy/ decision
makers and development of media messages for
the education of general public
12. Definition
I.E.C Initiatives:
• Have a clear objective
• Target a specific audience
• Address a specific problem
• Set a timeframe
An approach which attempts to change or reinforce a set of
behaviours in a target audience regarding a specific problem in a
predefined period of time’ - Reproductive health and research,
WHO
13. Health Promotion By I.E.C
INFORMATION
EDUCATION
COMMUNICATION
Target
Audience
Change in
health
behavior
Promotion of
health status
14.
15. Objectives of I.E.C
1) To promote individual services and all other
interventions of the project by creating demand,
acceptance and adaptation among target groups
2) To bring about desirable behavioral changes in the
household level maternal, child care and feeding
practices
3) To mobilize community participation and support for
various project activities
4) To empower the communities to plan and implement
sustainable interventions to reduce malnutrition
among adolescent girls, women and children and
improve health and nutrition status of the
community.
16. Fields of I.E.C
• Primary Health Care
• Prevention of disease
• RCH
• Family welfare
• Nutritional Services
• Personal hygiene
18. Definition
A mechanism for the collection, processing,
analysis and transmission of information required
for organizing and operating health services, and
also for research and training
