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The Knetik Platform
Enabling User Engagement,
Revenue Optimization,
With "50 Client"ligence
A Company
2
Access
Management
Business Rules
Engine
Digital Commerce
"50
Client"ligen
ce
The Platform
THE
KNETIK
PLATFORM
3
Access
Management
Business Rules
Engine
Digital
Commerce
"50
Client"ligen
ce
The Platform
THE
KNETIK
PLATFORM
Users
TransMedia
Digital
Services
Gamification
User Engagement
Marketing
Automation
Physical &
Digital
Subscriptions &
Bundling
Virtual
Currencies
Contextualize
Predict
Recommend
Each of the four components have underlying capabilities are smartly interwoven among each
other to provide the ultimate rich capabilities and experience.
4
The Knetik Platform provides entitlement management across users,
services and transmedia assets.
Allowing entitlement across the broad range of requirements for any
online product or service for just about any business model.
Access Management
Product
Highlights
User Management
Transmedia Assets (gaming, video, audio, text)
Services Entitlement
5
Business Rules Engine
The Knetik Platform has a core underlying infrastructure for business "50 Client"ligence and business rules processing, or as
we call it the Business Rules Engine (BRE). Defining the intersection of data, user engagement, and business rules is the
most significant component of implementing any service and providing user level interaction online.
Device platform agnostic, we will drive powerful user engagement across the mobile space, desktop browsers, IoT Service,
Smart-TV and STB, or gaming console.
Product Highlights
User Engagement & Gamification
User Retention & Loyalty
Marketing Automation
6
Business Rules Engine – Driving Gamification
Gamification enables you to challenge and reward your user to drive the business goals of the service. The Knetik
Business Rules Engine provides out of box features to help meet retention and engagement requirements.
Achievemen
tI work to attain an
objective
Recognition
My contribution is
acknowledged
Valuables
I want to secure
something of value
Competition
I compete for a limited
number of awards
Product Highlights
• Badges / Achievements / Questing
• Notifications & Presence
• Awarding, Incentivizing
• User behaviour analysis
• KPI’s / Metrics / Telemetry
• Meta-Game Designs
7
Digital Commerce
Providing support for a modern digital and physical commerce solution, the Knetik Platform fully supports implementation
with a hybrid of experiences for sales and fulfilment of Physical, Digital, and Virtual goods.
Supporting multiple currencies including virtual currencies to stimulate the user experience of your products and services.
Product Highlights
Flexible Subscription engine
Product Bundling
Multi Currency & Virtual Currency
Payment Processors
8
"50 Client"ligence
The Knetik Analytics engine is unique in
its concept and model in the way it is
contextualizing streams of raw data to
provide extremely actionable business "50
Client"ligence through the rest of our
platform.
We have abandoned the concept of 10-12
‘key measurements’ other analytics
providers use, we allow the complete
customization without limit on key
measurements.
Product Highlights
• Contextualize
• Predict
• Recommend
9
"50 Client"ligence
Knetik Analytics (SPLYT) goes well beyond just the basic reporting of most analytics solutions to deliver an rich data experience
with contextualization.
Analytics
• Visualizations for:
• Revenue (ARPU)
• Users (MAU, DAU)
• Devices
• Retention
Insight
• Contextualized Analytics
• GUI-based SQL Ad Hoc Query Tool
• Segmentation tool
• Custom KPIs & Dashboards
• Targeting
Action
• Dynamic Tuning
• A/B testing
• Marketing Automation (Push
Notifications)
10
Platform Solutions
The Knetik Platform, though commonly the core services platform for our partners, we are also deployed as a stand-alone
solution set using our powerful platform and a specific deployment model. Find below a number of solutions we are ready to work
with you on to rapidly spin up new and powerful services to augment your business model!
Trivia Social Gaming Storefront Video
Entitlement
Gaming
Marketplace
Prodea/IoT Learning Gamification Monetization Loyalty
11
Knetik’s Clients
Knetik’s clients vary across a wide range of industries
USE CASES
13
Use Case – Curriculum & Training
The ”50 Client”have a sales training environment supporting over 100,000 north
American sales representatives for major big-box stores like best buy & Walmart.
"50 Client" was looking for a way to make the training more engaging to get a
higher ROI in training.Situation
A Fortune 50 Client
Client
Knetik enabled "50 Client" with
• Transmedia Curriculum Asset Management (Video, Audio, PDF)
• Curriculum requirements tracking (Gamification concept – Questing)
• Learning Verification through Quizzing and Testing
• Rewarding through points distribution and rewards store
Objective
Knetik assessed "50 Client"’s existing training environment and worked diligently in
empowering it to drive further engagement and utilization by the end users. This
was enabled with Gamification rewarding with virtual currency to be used to
purchase in the "50 Client" rewards online store.Knetik’s
Action
The Users engagement with the refreshed service generated ten’s of thousands of monthly content views, test/quizzes, and purchases with virtual
currency in the "50 Client" rewards store online.
This has delivered a successful platform driving “Knowledge mastery” of "50 Client" products with sales staff, enabling significant sales
differentiation from AMD and other competitive products in the same store environments.
"50 Client" are a very satisfied client gaining their desired ROI on training to be one step ahead of their competition driven by education. This has
also lead to further project discussions between Knetik and "50 Client".
Success Results
Highlights
14
Use Case – Subscription Engine
Jumpstart required a commerce subscription engine and currency wallet
management capability to drive millions of dollars of micro-transactions for online
programs.
Situation
A Top developer of children's online & mobile
games and learning programs.
Client
Knetik identified that Jumpstart required
• Subscription engine that had the capacity to manage well over $500K a month in recurring revenue
• Micro-transaction support that enables over a million event requests monthly
• Capability to leverage 4 concurrent payment partners based on region and demographic need
• Automated retention program for subscription engine fall-offs
Objective
The Knetik team worked closely with jumpstart to understand their existing
capabilities and the scale of growth to ensure the
Knetik solution not only delivered todays objectives but was also future proof for
Jumpstarts exponential growth plans.Knetik’s
Action
Knetik delivered the flexibility of a subscription engine which has opened significant growth in the existing user base while
allowing Jumpstart to reach into new demographic bases. Having "50 Client"ligent processes to retry failed cards and
offering automated marketing on depleted wallets to remind users to fund accounts which has delivered revenue growth
and sustainable commercial management.Success Results
Highlights
15
Use Case – Gaming Marketplace
Middle-East based client launches regions first gaming
publisher and local sourced development house
Situation
Red Stallion Interactive (RSI)
Client
Knetik identified that RSI required
• Subscription engine that had multi-currency (through-out region) support
• Micro-transaction and local telecom payment integrations
• Support for 3rd party gaming assets as well as locally-sourced games that were based in Arabic or English
• Digital Entitlement to STEAM or RSI based asset system
• Single-Sign-On (SSO)
• Leader boards/Metric In Game
Objective
The Knetik Team designed and deployed the RSI core service while working with 3rd party game developers in the
local region to provide single-sign-on solutions, metrics for leader boards, and core platform features for a successful
STEAM-like shopping experience specifically catered to the region.Knetik’s
Action
RSI ran successfully in region for 3 years until acquisition by France based gaming publisher to leverage local sourced gaming
assets for a burgeoning region that didn’t have enough Western focus on sales and local success.
Success Results
Highlights
Thank You
Paul Wealls
07791148474
pwealls@cimagroup.com

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Knetik Master Platform Presentation Aug 16

  • 1. The Knetik Platform Enabling User Engagement, Revenue Optimization, With "50 Client"ligence A Company
  • 3. 3 Access Management Business Rules Engine Digital Commerce "50 Client"ligen ce The Platform THE KNETIK PLATFORM Users TransMedia Digital Services Gamification User Engagement Marketing Automation Physical & Digital Subscriptions & Bundling Virtual Currencies Contextualize Predict Recommend Each of the four components have underlying capabilities are smartly interwoven among each other to provide the ultimate rich capabilities and experience.
  • 4. 4 The Knetik Platform provides entitlement management across users, services and transmedia assets. Allowing entitlement across the broad range of requirements for any online product or service for just about any business model. Access Management Product Highlights User Management Transmedia Assets (gaming, video, audio, text) Services Entitlement
  • 5. 5 Business Rules Engine The Knetik Platform has a core underlying infrastructure for business "50 Client"ligence and business rules processing, or as we call it the Business Rules Engine (BRE). Defining the intersection of data, user engagement, and business rules is the most significant component of implementing any service and providing user level interaction online. Device platform agnostic, we will drive powerful user engagement across the mobile space, desktop browsers, IoT Service, Smart-TV and STB, or gaming console. Product Highlights User Engagement & Gamification User Retention & Loyalty Marketing Automation
  • 6. 6 Business Rules Engine – Driving Gamification Gamification enables you to challenge and reward your user to drive the business goals of the service. The Knetik Business Rules Engine provides out of box features to help meet retention and engagement requirements. Achievemen tI work to attain an objective Recognition My contribution is acknowledged Valuables I want to secure something of value Competition I compete for a limited number of awards Product Highlights • Badges / Achievements / Questing • Notifications & Presence • Awarding, Incentivizing • User behaviour analysis • KPI’s / Metrics / Telemetry • Meta-Game Designs
  • 7. 7 Digital Commerce Providing support for a modern digital and physical commerce solution, the Knetik Platform fully supports implementation with a hybrid of experiences for sales and fulfilment of Physical, Digital, and Virtual goods. Supporting multiple currencies including virtual currencies to stimulate the user experience of your products and services. Product Highlights Flexible Subscription engine Product Bundling Multi Currency & Virtual Currency Payment Processors
  • 8. 8 "50 Client"ligence The Knetik Analytics engine is unique in its concept and model in the way it is contextualizing streams of raw data to provide extremely actionable business "50 Client"ligence through the rest of our platform. We have abandoned the concept of 10-12 ‘key measurements’ other analytics providers use, we allow the complete customization without limit on key measurements. Product Highlights • Contextualize • Predict • Recommend
  • 9. 9 "50 Client"ligence Knetik Analytics (SPLYT) goes well beyond just the basic reporting of most analytics solutions to deliver an rich data experience with contextualization. Analytics • Visualizations for: • Revenue (ARPU) • Users (MAU, DAU) • Devices • Retention Insight • Contextualized Analytics • GUI-based SQL Ad Hoc Query Tool • Segmentation tool • Custom KPIs & Dashboards • Targeting Action • Dynamic Tuning • A/B testing • Marketing Automation (Push Notifications)
  • 10. 10 Platform Solutions The Knetik Platform, though commonly the core services platform for our partners, we are also deployed as a stand-alone solution set using our powerful platform and a specific deployment model. Find below a number of solutions we are ready to work with you on to rapidly spin up new and powerful services to augment your business model! Trivia Social Gaming Storefront Video Entitlement Gaming Marketplace Prodea/IoT Learning Gamification Monetization Loyalty
  • 11. 11 Knetik’s Clients Knetik’s clients vary across a wide range of industries
  • 13. 13 Use Case – Curriculum & Training The ”50 Client”have a sales training environment supporting over 100,000 north American sales representatives for major big-box stores like best buy & Walmart. "50 Client" was looking for a way to make the training more engaging to get a higher ROI in training.Situation A Fortune 50 Client Client Knetik enabled "50 Client" with • Transmedia Curriculum Asset Management (Video, Audio, PDF) • Curriculum requirements tracking (Gamification concept – Questing) • Learning Verification through Quizzing and Testing • Rewarding through points distribution and rewards store Objective Knetik assessed "50 Client"’s existing training environment and worked diligently in empowering it to drive further engagement and utilization by the end users. This was enabled with Gamification rewarding with virtual currency to be used to purchase in the "50 Client" rewards online store.Knetik’s Action The Users engagement with the refreshed service generated ten’s of thousands of monthly content views, test/quizzes, and purchases with virtual currency in the "50 Client" rewards store online. This has delivered a successful platform driving “Knowledge mastery” of "50 Client" products with sales staff, enabling significant sales differentiation from AMD and other competitive products in the same store environments. "50 Client" are a very satisfied client gaining their desired ROI on training to be one step ahead of their competition driven by education. This has also lead to further project discussions between Knetik and "50 Client". Success Results Highlights
  • 14. 14 Use Case – Subscription Engine Jumpstart required a commerce subscription engine and currency wallet management capability to drive millions of dollars of micro-transactions for online programs. Situation A Top developer of children's online & mobile games and learning programs. Client Knetik identified that Jumpstart required • Subscription engine that had the capacity to manage well over $500K a month in recurring revenue • Micro-transaction support that enables over a million event requests monthly • Capability to leverage 4 concurrent payment partners based on region and demographic need • Automated retention program for subscription engine fall-offs Objective The Knetik team worked closely with jumpstart to understand their existing capabilities and the scale of growth to ensure the Knetik solution not only delivered todays objectives but was also future proof for Jumpstarts exponential growth plans.Knetik’s Action Knetik delivered the flexibility of a subscription engine which has opened significant growth in the existing user base while allowing Jumpstart to reach into new demographic bases. Having "50 Client"ligent processes to retry failed cards and offering automated marketing on depleted wallets to remind users to fund accounts which has delivered revenue growth and sustainable commercial management.Success Results Highlights
  • 15. 15 Use Case – Gaming Marketplace Middle-East based client launches regions first gaming publisher and local sourced development house Situation Red Stallion Interactive (RSI) Client Knetik identified that RSI required • Subscription engine that had multi-currency (through-out region) support • Micro-transaction and local telecom payment integrations • Support for 3rd party gaming assets as well as locally-sourced games that were based in Arabic or English • Digital Entitlement to STEAM or RSI based asset system • Single-Sign-On (SSO) • Leader boards/Metric In Game Objective The Knetik Team designed and deployed the RSI core service while working with 3rd party game developers in the local region to provide single-sign-on solutions, metrics for leader boards, and core platform features for a successful STEAM-like shopping experience specifically catered to the region.Knetik’s Action RSI ran successfully in region for 3 years until acquisition by France based gaming publisher to leverage local sourced gaming assets for a burgeoning region that didn’t have enough Western focus on sales and local success. Success Results Highlights

Editor's Notes

  1. Knetik is a powerful and unique capabilities of four technologies that are core to the services driven by the Platform. User Management also termed as Customer CRM Transmedia assets and digital services access management providing the levers of consumption driven by a business rules engine. A business rules engine that drives gamification concepts, user retention, consumer engagement, and marketing automation. A digital commerce service that allows the monetization of a variety of transmedia assets and digital service. A contextualization engine that drives insight and "50 Client"ligence into digital commerce.