1. “Build brand Image through Internet Marketing and
drive customer to our Portal”
Discover Beauty and Wellness
2. Contents
About Xmetic
Organizational Structure
Service portfolio
Pricing mechanism
STP
Competitor's Analysis
Branding
The work handled
3. About Xmetic
Xmetic is a new company in the field of Beauty and Fitness.
The Co-founders of company are Ranjeet Uppal and Anupam Lodha.
It was started in March 2015.
It is an online platform to provide information related to Beauty and
Wellness.
It is a subsidiary company of PMC expert group.
5. Service Portfolio
Xmetic is a service providing company.
Salons
Spa
Nail art centre
Gym
Aerobics
Tattoo
Yoga
Dance
Personal trainee
6. Pricing mechanism
Xmetic is currently providing free services in the field of beauty and fitness.
Xmetic will earn through Google AdWords by increasing traffic on their site.
Xmetic will earn by it’s membership package.
It will earn through Banner ads and combined advertisements on it’s site.
It will earn through beauty and fitness centres by putting their business on the top
of search list.
7. Segmentation and Targeting
Segmentation on the basis of Vendors-
A) Geographic segmentation:
Tier 2
City
Tier 3
City
Tier 1
City
Targeting- Vendors having beauty and fitness centres in Tier
1 and Tier 2 cities.
8. Segmentation and Targeting
B) Behavioural Segmentation:
Keenness of vendors to trade on online platform
Targeting- Xmetic is targeting potential vendors, who
wants to do online business.
9. Segmentation and Targeting
C) Service type segmentation:
Vendor involved in different service industry like Beauty, Fitness,
Airlines, Restaurant, Hotel & Medical Practioners, etc.
Targeting- Xmetic is targeting beauty and fitness centres.
10. Segmentation and Targeting
Segmentation on the basis of Customers-
A) Geographic segmentation:
Tier 1
City
Tier 2
City
Tier 3
City
Targeting- The Customers of Tier1 and Tier2
cities who are fitness & beauty conscious.
11. Segmentation and Targeting
B) Psychographic segmentation-
Life style of customers : people who are Health &
Beauty conscious and who are not.
Targeting- Xmetic is targeting people who are Health & Beauty
conscious.
12. Segmentation and Targeting
C)Demographic segmentation:
Over
weight
Normal
weight
Targeting- Xmetic is targeting over weight
and underweight people.
.
Under
weight
13. Segmentation and Targeting
D) Behavioural Segmentation:
Techno Savvy
People
Non-Techno
Savvy People
Targeting- Xmetic is targeting who are active on online
platforms and are techno savvy.
14. Positioning
Xmetic is an innovative online platform, designed to help users to
find beauty and fitness services.
Positioned as “ Discover Beauty and Fitness”.
16. Branding
Xmetic is an online platform.
Social Media- Xmetic is currently operating it’s official pages on 7 social
networking site.
Promotional activities- Xmetic is promoting its brand through
“RAAHGIRI” activities.
Review system- Xmetic is using review stickers for the salon, spa and
nail art centres. Customers can review on Xmetic site
Google AdWords- Xmetic is planning to ad it’s name to the Google
AdWords
Pamphlets- Xmetic is using pamphlets to provide information about
company.
17. The work handled
I have made 5 official pages of Xmetic on social networking sites.
Facebook- We have 900 likes from 50 likes on Facebook within 2 months period only
Pinterest- I have created 6 boards related to beauty and fitness on Pinterest. We have
50 followings and 60 pins on it.
Twitter- I have published posts and blogs on twitter as well to get the public engaged.
We have 137 followers, 120 twits and 140 followers on Twitter.
Google +- I have connected many groups which is related to Beauty and fitness. I have
shared 100 above posts on it.
Tumblr and Reddit- 100 and above followers within 1 month only.
