Here, we have introduced our approach to providing digital marketing services specifically designed for the educational sector. To Get Our Service click here https://moardigital360.com/

1. Our Digital
Marketing for
Educational
Sectors
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2. Introduction
Challenges Faced by Educational
Businesses
Our Approach
Our Services
Case Studies
Why Choose Us
Contact Information
Call to Action
Table of Content

3. MOAR Digital 360 is an established Digital Marketing specialist with 12+ years of
experience.
Our performance marketing company is driven by expert marketers and developers
dedicated to connecting your brand with your ideal customers. Built for speed and
efficiency, we stay ahead of the game, delivering tailored solutions to meet the ever-
evolving needs of today's consumers.
INTRODUCTION
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Connecting your brand to the digital world

4. Challenges Faced by
Educational Businesses
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5. Challenges faced by educational businesses when it comes to marketing
A National Center for Education Statistics study found that public school spending on marketing and
advertising increased by 73% between 2006-07 and 2013-14.
The same study found that private school spending on marketing and advertising activities increased by 49%
during the same period.
Limited budget:
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According to the National Center for Education Statistics, the number of public charter schools in the United
States increased from 1,517 in 1999-2000 to 7,500 in 2019-20, indicating a significant increase in competition
for educational businesses.
The same study found that private schools in the United States decreased from 33,366 in 1999-2000 to
24,596 in 2017-18, suggesting that competition among private schools has intensified.
Competition:

6. According to a survey by Education Week, 80% of school district leaders need help communicating with
parents effectively.
Targeting the right audience:
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A survey by EdTech Digest found that 90% of educators believe that technology has a positive impact on
student outcomes, indicating the importance of keeping up with the latest trends and tools in education.
Keeping up with technology:
According to a survey by the National School Public Relations Association, 75% of school districts have no
dedicated marketing or public relations staff, indicating a lack of resources for marketing efforts.
Limited resources:
The Federal Trade Commission regulates advertising for educational institutions and requires them to make
certain disclosures to consumers. Noncompliance can result in significant penalties, making it essential for
scholarly businesses to consider their marketing strategies carefully.
Compliance and regulation:

7. Our Approach
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8. In general, a company's approach to digital marketing should be based on the specific goals and
needs of the business, as well as the characteristics of its target audience. That being said, there are
some common strategies and techniques that many digital marketing companies employ, such as:
Research and analysis: Before developing a digital marketing strategy, it's essential to conduct research and
analysis to identify the target audience, understand their needs and interests, and analyze the competition.
This data can inform the development of a customized strategy that meets the business's needs.
Search engine optimization (SEO): SEO is optimizing a website to rank higher in search engine results pages
(SERPs) for relevant keywords and phrases. This can include keyword research, on-page optimization, link
building, and other techniques to improve visibility and drive organic traffic to the website.
Content marketing: Content marketing involves creating and distributing high-quality, valuable content that
attracts and engages the target audience. This can include blog posts, videos, infographics, whitepapers, and
other types of content that address the needs and interests of the target audience.
Social media marketing: Social media platforms can be powerful tools for building brand awareness, engaging
with customers, and driving traffic to a website. Social media marketing can involve creating and sharing
content on social media platforms and paid advertising campaigns targeting specific demographics or
interests.
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9. www.moardigital360.com
Email marketing: Email marketing involves sending targeted, personalized messages to subscribers to build
relationships and drive conversions. This can include newsletters, promotional emails, and other types of
messages tailored to the interests and needs of the target audience.
A practical digital marketing approach should be strategic, data-driven, and focused on delivering measurable
results that align with the business's goals and objectives.

10. We cannot highlight our company's unique strategies or techniques. However, We can provide some
general ideas on unique strategies that can be used to help clients achieve their marketing goals:
Personalization: Personalization involves tailoring marketing efforts to individual customers' specific needs
and interests. This can include creating targeted content based on demographic data, past behavior, or other
factors. Personalization can help improve customer engagement and drive conversions by delivering relevant
messages that resonate with the target audience.
Influencer marketing: Influencer marketing involves partnering with individuals with large social media
followings or other forms of influence to promote a product or service. This can help businesses reach new
audiences and build trust with customers by leveraging the credibility and authenticity of influencers.
User-generated content encourages customers to create and share content related to a product or service.
This can include reviews, testimonials, social media posts, and other types of content. User-generated
content can help businesses build social proof and engage with customers more authentically and
meaningfully.
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11. Voice search optimization: With the growing popularity of voice assistants such as Amazon Alexa and Google
Home, optimizing content for voice search can be a unique strategy for reaching customers searching for
information or products using voice commands. This can include optimizing content for long-tail keywords
and natural language queries.
Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies can create immersive experiences
that allow customers to interact with products or services more engagingly and memorably. AR and VR can
showcase products in a virtual environment, demonstrate features, or provide training and educational
resources.
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Overall, the key to a successful digital marketing strategy is to identify unique approaches that align with the
goals and needs of the business, and to continually test and refine these approaches based on data and
feedback from customers.

12. Our Services
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13. www.moardigital360.com
Search Engine Optimization (SEO): SEO involves optimizing a website to improve its visibility in search engine results
pages (SERPs) for relevant keywords and phrases. SEO can include on-page optimization, link building, keyword research,
and other techniques to improve a website's ranking and drive organic traffic.
Pay-per-Click (PPC) Advertising: PPC advertising involves paying for each click on an ad appearing on search engine
results pages or other online platforms. This can include Google Ads, Facebook Ads, and other media. PPC advertising can
be an effective way to drive targeted traffic to a website and increase conversions.
Social Media Marketing: Social media marketing involves using social media platforms such as Facebook, Twitter,
Instagram, and LinkedIn to build brand awareness, engage with customers, and drive traffic to a website. Social media
marketing can include creating and sharing content, paid advertising campaigns, and influencer partnerships.
Social Media Marketing: Social media marketing involves using social media platforms such as Facebook, Twitter,
Instagram, and LinkedIn to build brand awareness, engage with customers, and drive traffic to a website. Social media
marketing can include creating and sharing content, paid advertising campaigns, and influencer partnerships.

14. How each service can benefit educational businesses
Search Engine Optimization (SEO): SEO can benefit educational businesses by helping to increase their
visibility and ranking on search engine results pages. By optimizing their website and content for relevant
keywords and phrases, scholarly businesses can attract more traffic and improve their chances of reaching
their target audience.
Pay-per-Click (PPC) Advertising: PPC advertising can benefit educational businesses by helping them to
reach their target audience more effectively. Using targeted keywords and demographics, scholarly
companies can drive more qualified traffic to their website and increase their chances of generating leads
and conversions.
Social Media Marketing: Social media marketing can benefit educational businesses by helping them to build
brand awareness, engage with their audience, and drive traffic to their website. Scholarly businesses can use
social media to share relevant content, promote their services, and interact with students and parents.
Content Marketing: Content marketing can benefit educational businesses by helping them to establish
thought leadership, build brand awareness, and drive traffic to their website. Scholarly businesses can attract
and engage with their target audience by creating and sharing valuable content such as blog posts,
infographics, and videos.
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15. Email Marketing: Email marketing can benefit educational businesses by helping them to build relationships
with students and parents, promote their services, and drive conversions. By sending targeted and
personalized messages to subscribers, educational businesses can increase engagement and loyalty among
their audience.
Online Reputation Management: Online reputation management can benefit educational businesses by
helping them to monitor and manage their online reputation. By tracking and responding to online reviews
and mentions, scholarly companies can address negative feedback and build a positive online image that
attracts students and parents.
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16. Case Studies
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17. Here are some examples of successful digital marketing campaigns executed for other educational
businesses:
School's Digital Marketing Campaign for Admissions: The ABC school is a private for-profit university that
offers online and on-campus courses. Their digital marketing campaign involved creating targeted Google
Adwords ads and landing pages tailored to their target audience's interests and needs. The campaign was
successful in increasing their admissions by over 40%.
School's Social Media Marketing Campaign: The ABC school is a leading online education provider. Their
social media marketing campaign involved engaging and informative posts showcasing their courses and
student success stories. The campaign was successful in increasing their social media following and student
signups.
College's Marketing Campaign: ABC University is a private research university that offers online and on-
campus courses. Their content marketing campaign involved creating informative and engaging blog posts,
videos, and webinars that provided insights into the admissions process, the benefits of attending BIHER, and
more. The campaign was successful in increasing their website traffic and applications. www.moardigital360.com

18. Why Choose Us
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19. As a best digital marketing company in India, we specialize in helping
businesses and brands achieve their growth goals online by reaching
their target audience. Our specialized services have a proven track
record of success in digital marketing and more. With a team of experts
who have the skills and experience to deliver effective digital marketing
strategies, we can help you become the best digital marketing company
in India by achieving your online growth goals. Let us be your partner in
success.
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20. www.moardigital360.com
+91 9840 364 360
counsel@moardigital360.com