Case study on P&G.

1. PROCTER & GAMBLE:
MARKETING
CAPABILITIES
HARVARD BUSINESS SCHOOL CASEHARVARD BUSINESS SCHOOL CASE

2. What is
P&G?

4. Who are the
players?

5. • William Procter and James Gamble
(founders)
• David Taylor
(President and CEO)
• A.G. Lafley
(executive chairman)

6. What is the
current
situation?

7. P&G’s 2010 sales hit
• $78.94 billion
• $12.74 billion-net income
• $186.63 billion-market
capabilities

9. What is the
marketing
secret of
P&G?

10. What is the
current
situation?
R&D

11. INNOVATION

12. What are it’s
marketing
strategies?

14. DESIGNING &
INNOVATION

15. Consumer
Centric
Market
Approach

20. Community
Promotion

21. What are the
top brands of
P&G?

24. DISCLAIMER
Created by Sakshi Shahu, RCOEM Nagpur, during a
Marketing internship by Prof. Sameer Mathur, IIM
Lucknow.