Boutique for footwear

1. Boutique for footwear
Heels' n' Soles

2. Why designer footwear
is a glooming business

3. For Women

4. For Men

5. Introduction
• Offers wholesale shoes at very low prices
• As a Shoes Retailer, our company has a large selection of fashion
shoes for all at a great reasonable price.
• Our high quality shoes, come from the highest quality distributors, after
careful inspection from specifically chosen shoes manufacturers
• Our selection will range from the basics of comfortable flats and
sandals to the trendy style of stiletto shoes and boots
• Read more: http://ww

6. About us
Mission-The mission of the shoe store is a core focus on the needs,
desires, and emotions of its shoe shopping customers.
Vision-It strives to be the retailer of choice for branded footwear and
accessories, by exceeding customers' expectations for selection,
convenience and value."

7. The key to success is to meet the demand for an upscale shoe store
with a wide selection and focused customer attention.
Objectives
• The objectives for the first three years of operation include:
• To create a product-based retail store whose primary goal is to
exceed customer's expectations.
• To increase the number of clients served by 20% per year by
serving an unmet need with outstanding selection and customer
service.
• To develop a start-up business, surviving off of its own cash flow.
Keys to Success

8. Location Analysis - Khyati
• Evershine garden, Thakur Village,Kandivali
• Shop area – 500 square feet
• Approximate shop rent – Rs. 50,000 per month
• Location best suited to the target audience
o High standard locality
o School
o Garden
o College
• Warehouse cum factory
o Sudha Vihar ,Thakur Village
o 300 square feet – Rs. 25,000 per month
Location Analysis

9. Facility Analysis
30 feet
16feet

10. • Woodlands
• Mochi shoe
• Nike
• Reliance footprint
• Bata
• My shoe
• Reebok store
• Sheetal footwear
• Shoe plaza
• Vijay footwear
Competitors

11. • Upper Middle Class
• Upper Class of Income People
Targeting the market

12. Process of shoe making

13. • Customer design
• Fitting as per customer foot
• Price as per customer
• Brand as per customer
• Doctors Footwear
• Leather Quality
Customization

14. • Higher profit margin
• Increase in cost of shoe
• Increase in making chargers
• Reduction in inventory cost
Impact of customization on prices

15. • Shoes in store
o Fresh stock
o Range
o Accessories
• Machines
o Sewing Machines
o Cutting Machines
o Brand Knife Splitting
Machines
o Heel Beating Machine
o Shoe Shaping Machine
o Boot Ironing Machine
• Shoes in warehouse
o Old stock
o Materials
o Dead stock
Inventory Management

16. Catalog – Mens’ Comfy
Sneakers
Rs. 799
Loafers
Rs. 799
Beige Loafers
Rs. 999
Phosphorus
Sneakers
Rs. 599
Smuffers
Rs. 999
Shrugers
Rs. 1999
Sporty
Rs. 999
Canvas
Rs. 599

17. Catalog – Mens’ Sporty
Rs. 699Rs. 599Rs. 599Rs. 559
Outdoor
shoes
Rs. 949
Rs. 549 Rs. 499 Rs. 799

18. Catalog – Mens’ Traditional

19. Catalog – Women’ Classy
Rs. 599 Rs. 1000 Rs. 699 Rs. 999
Rs. 999 Rs. 1599 Rs. 1599

20. Catalog – Traditional
Rs. 599 Rs. 599
Rs. 599
Rs. 599 Rs. 599
Rs. 599 Rs. 599 Rs. 599

21. • Brocade
• Silk
• Satin
• Cotton Silk
Materials

22. Catalog – Heels

23. Catalog – Ethnic

24. Customer Visit Shown Catalog
Selects a
Ready made
foot wear?
Yes
No
Customization
According to
Styles,Cloth,
Pattern ,Sizes
Pricing
according to
Catalog
Specifications
taken by the
designer
Deigns footwear
based on sutomer
specification
Pricing
according to
customization
Work flow

25. • Supplier Hub
o Dharavi
 Leather Wholesaler
 Canvas
 Dunlop – Adhesive
o Kurla
 Benver
 Cushion Wholesaler
 Thread in different gauze,colors,patterns
o Mangaldas Market,Churchgate
 Ashwini Textiles
o Lace
Suppliers

26. FeMens Womens Kids About us Organisational Structure Feedback Login

27. Estimated Cost
Sheet

28. Particulars Amt. (Rs.)
Initial Expenditure
Licence Exp. for Shop 5000
Licence Exp. for Manufacturing unit 10000
Advertisements & Tie Ups 50000
PAN No. 100
Service Tax No. 5025
Shop & Establishment exp. 5000
M.VAT 25000
Professional fees 7500
Sewing Machines 30000
Cutting Machines 20000
Brand Knife Splitting Machines 25000
Heel Beating Machine 20000
Shoe Shaping Machine 10000
Boot Ironing Machine 20000
Other Equipments 40000
Furniture 100000
Computer 30000
Interior cost 400000
Website Making cost 10000
Total one time expenditures 812625

29. Particulars Amt. (Rs.)
Fixed Cost
Labour/ Salary
2 Designer 50000
5 Shoe Makers 50000
3 Helpers 22500
1 Shopkeeper 8000
1 co-ordinator 10000
Fixed Materials 30000
Rent 50000
Deposit 150000
Rent of Godown & Manufacturing outlet 25000
Deposit of G & M 75000
Depreciation on equipments &
Machinery 24750
Depreciation on Furniture 15000
Depreciation on Computer 10500
Insurance 20000
Miscellanouus exp. 20000
Total Fixed Exp 560750
Total Initial & Fixed Expenditure 13,73,375

30. Particulars Amt. (Rs.)
Variable Exp.
Electricity (Manufacturing
unit) 36000
Shop Electricity 30000
Transportation & Fuel 24000
Repairs & Maintenance
(AMC) 30000
Printing & Stationery 6000
Interest on loan 168000
M.VAT 191250
Total 4,85,250

31. Particulars Particulars
Shoe & Leather Colouring Sew and stitch
Adhesives & Bonding (Taps &
Glues) Polish Cream
Toe plates, heel plates, toe
taps & wooden heels. Shining cream
Soles and heels (Grade-wise) softening cream
Leather (Grade-wise) Canvas
Screws, Rivets & Stems Lining
Cords & Threads Les
Shanks ILET
Thermoplastic Cushion
Finishing Inks & Waxes Wood/ Fibber
Lets assume these above expenditures be 40% fixed & initial expenditure
& Therefore the Variable expenditure will be Rs.5,49,350
& Hence the Total Expenditure will be Rs.24,07,975

32. Break Even Point
Break Even Year : 2years
Particulars Current
Estimate
Break Even
Point
Sales 17,21,250 34,42,688
Variable Expenditure 10,34,600 20,69,313
Contribution 6,86,650 13,73,375
Fixed Expenditure 5,60,750 5,60,750
OneTime Exp 8,12,625 8,12,625
Total Fixed Exp 13,73,375 13,73,375
Profit -6,86,725 -
Break even point

33. Particulars Amt. (Rs.) Amt. (Rs.)
Cash Flow from Operating Activities
Cash received from customers 17,21,250 17,21,250
Cash paid to suppliers & employees (15,95,350)
Cash Generated from operations 3,17,150
Service Tax paid (1,91,250)
Net Cash from Operating Activities (A) 1,25,900
Cash Flow from Investing Activities
Purchase of fixed assets & Initial expenditure (8,12,625)
Net Cash used in Investing Activities (B) (8,12,625)
Cash Flow from Financing Activities
Loan Taken 12,00,000
Net Cash Flow from Financing Activities (C) 12,00,000 12,00,000
Net Decrease in Cash & Cash Equivalents [ A – B –
C] 5,13,275
Cash & cash equivalents at beginning period
Cash & cash equivalents at end of the period
Estimated Cash Flow Statement (Direct
Method)

34. • Customization
• Delivery in 3 working days
• Catalog provision
USP

35. Marketing Strategies -mansi
· Pricing: Pricing will differ from other retail shoe stores
because we will always be less expensive than the
competition, but we will still maintain the high quality of
our shoes
· Advertising and Promotion: advertisement in local
magazines, Advertisement postcard with newspaper,
Promoting on the Web, by word of mouth, sales
promotion on occasions
. Online Directories
· Customer Retention
Marketing Strategies

36. • In order to ensure the high-quality of the brand, we provide shoes
made of fine quality leather and superior textiles
• Research and Development Department
• Innovation
• New ways to satisfy customers' needs
• Constantly kept introducing breakthrough products and new models
even if they were hurting the sales of its existing products
• The capability and the commitment of continuously searching for
new ways to create value and long-lasting relationships with the
customers
• Open forums to discuss the new trends in the current era
Survival Strategies

37. • Buying our own store
• Online Trading
• Opening new outlets in Mumbai
• Diversification – Socks,Belts, Wallets
Expansion plan