2. Styletag.com is a members-only destination for a life of
style and fashion, where members delight in discovering
private sale boutiques that open daily – and stay open only
for a short time. We offer Premium & Luxury brands, across
fashion, home and lifestyle, at up to 70% off. Every sale
undergoes strong curation. We are a community where
members are inspired to have a superior lifestyle through
an engaging & enriching experience by inducing creativity,
excitement & style in their lives.
Our mission is to bring to the world a curated portfolio of
aspirational brands that leaves people inspired and crave
for more endlessly, while at the other end we constantly
strive to partner with innovative customers, vendors and
associates to create a mutual enduring value.
Ever since our launch, we have seen an overwhelming
response from our members and all our success is largely
due to unmatched capabilities in end-to-end customer
delight through focused merchandising & marketing,
innovative technology & production, and failsafe logistics.
Dress courtesy: 5X by Ajit Kumar
Above all, we are a bunch of people who love to indulge in
style and shopping – just like our Members.
3. ABOUT FFOLIO
Founded in 1991, by Yashodhara and Sanjay Shroff ‘ffolio’ was the first ever multi designer
luxury store in southern India.
The brand has been synonymous with some of the finest couturiers and craftsmen from the
sub – continent. Likes of JJ Valaya, Jason Cherian , Anamika Khanna, Rohit Bal, Rohit
Khosla, Tarun Tahiliani, Raghvendra Rathore and many more..
The store is driven by the latest trends suited for the most refined and sophisticated tastes of
the crème de la crème of the fashion fraternity.
A pioneer in the Indian fashion industry, ffolio over the years has managed to etch out a
niche and carve a unique identity for itself in the luxury retail industry and is today a
name to reckon with.
4. STYLETAG is
A ‘members-only’ flash sale e-commerce website, sale typically lasts for 7 days.
India’s first Curated Fashion and Lifestyle Destination – Premium & Luxury Offerings.
A thought leader – Our LookBook allows members to shop the seasonal look and latest trends.
An innovator in the online space in terms of concepts, ideas and technology.
5. MEET THE TEAM
Sanjay Shroff: Founder Director
Has 20+ years experience establishing and running successful ventures in retail, fashion, and manufacturing –MBA
from Kellogg School of Management.
Yashodhara Shroff: Founder Director
Experienced fashion professional with 20 years of experience in fashion and luxury retail. Credited with being the
launch pad for several stalwarts of Indian fashion.
Jitendra Virwani: Co-Founder
Heads Embassy Property Developments Limited, one of India's leading property developers over the last 25 years
Embassy has developed 28.5 million sq ft. of commercial, retail and residential spaces in India and overseas.
Vivek S.P: Co- Founder Director and Chief of Operations
10 years of IT experience with 8 years in Nordstrom. Has successfully setup IT operations in offshore(Bangalore) and
Near shore(Mexico).
Prashanth: Co- Founder and Chief of Technology - Regularly listed as one of India’s leading technology bloggers
(2009/10).
Sounjanya: Co- Founder - Passionate about designing and has a range of awards to her credit. Responsible for user
interface.
OUR SUPPORTERS
Dipak C Jain: Dean of INSEAD and former Dean of The Kellogg School of Management at Northwestern University. He
serves as an Independent Director on the Board of Reliance Industries Limited. Served as a consultant to Microsoft,
Novartis, American Express, Sony, Nissan, Motorola, Eli Lilly & Company, Phillips & Hyatt International.
Haigreve Khaitan: Managing Partner of Khaitan & Co's Mumbai Office and also heads Khaitan & Co's M&A practice.
IFLR 1000 has recommended him as one of the leading lawyers in India.
6. STYLETAG.COM - KEY FEATURES
Very High Fashion Quotient – Fills the ‘Premium Up-market’ void
Periodic looks/themes curated by the STYLETAG Creative Team available only to members of the site.
Latest fashion news, what's new, editorials, write ups on fashion, art, lifestyle etc in the magazine section
Style tips, fashion queries resolved in our Q&A section.
Strong Curation & Selection in Merchandising
Hand-picked pieces from a host of Indian and international brands as well as the country’s finest
designers & Brands. All the merchandise undergoes strong curation and quality checks by a team of
experts.
A wide range of offerings across many categories such as Clothing, Footwear, Fashion Accessories,
Jewelry, Watches, Fragrances, and many more for both men & women.
Of the Customer – By the Customer – For the Customer
‘No Questions Asked’ exchange/return policy within a window of 7 days.
Delivery across 500 cities across the country Innovative packing options.
Free Shipping, Facility of Cash on Delivery for all Orders and every shopper gets personal assistance.
7. VALUE PROPOSITION
Surplus stock clearance
• Brands typically have surplus stock of 30-60%.
• Surplus stock is sold at discounts of 30-80%
Brand Reinforcement
• Besides surplus stocks we also offer current season’s merchandise at a 5 - 10% discount to the
customers.
• A Separate segment, dedicated to the current season’s merchandise, gives the brand a strong
platform for brand building, and a strong curation preserves prevents brand dilution.
Unmatched support to the Brand reach the right set of customers
• Reach to thousands of potential buyers, 70% Female, 25-35 yrs, Metros/Tier I cities,
• Extensive levers of Marketing – Paid campaigns (Facebook, Google, Network Ads, Affiliates), Email
Marketing, SEO, Social Media Marketing, Referral Marketing, Print Media Campaigns, Alliances &
Associations etc
• Our online store front is visually appealing and the website is designed to create a conducive
environment for shoppers to buy .
9. TERMS & CONDITIONS
• Mode of Business: Consignment/Sales Or Return
• Commercials: We are working on 2 business models:
– Current season merchandise - will be discounted from 5-10% of the MRP. In this case styletag aims
for 30- 40% margins on MRP.
– Past season Merchandise: Such collections will be sold at attractive discounts to the end consumer
ranging from about 20% -80% off. In this case styletag aims for 30-35% margins on Discounted MRPs.
– Flat Mark-down system: Stock can be discounted flatly from 50-80%, where styletag has discretion
to fix the selling prices on the website.
– CST/Taxes/VAT are to the account of the brand/vendors.
• Timelines – Total 15 - 20 days for blocking the merchandise
– 5-10 days: E-catalog / LookBook shots.
– 5- 7 days: for sale event .
– 3 days : Dispatches of sold merchandise to Styletag.
10. TERMS & CONDITIONS CONTD..
• Product:
– Samples are required in ‘S’ & ‘M’ sizes.
– We are open to receiving all lines, which may include pieces across price ranges/styles/collections.
– On receipt of the merchandise, we will have all the products professionally shot at our expense (the
images will be our property)
– Along with the pieces, we would like to receive a spec sheet consisting of all the product details, which
include Style description, style code, color, size, material used, fit etc.
– You would need to dispatch stocks with your delivery challan with our TIN No. 29430607432 to our
Warehouse.
• Logistics:
– All freight charges from the Brand to styletag will be to the Brand’s account. This would also include
the freight charges for dispatching samples to styletag’s premises for photo shoot.
– We confirm that all of your stocks kept with us will be adequately covered for Insurance under fire
and burglary policy
11. STYLETAG TV
Styletag Teaser Video Lookbook Behind the Scenes Video
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See Styletag Videos @
http://www.youtube.com/styletagdotcom
