Presentation on Haleeb Foods

1. Haleeb Foods
Presentation on
By:
Sajid Ali
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2. About Haleeb Foods
Limited
• Established in 1984.
• Pakistan’s leading Food & Beverage company.
• Operates Two State-of-the-art dairy processing plants one
at Bhai Peru and second at Rahim Yar Khan.
• Have Milk Collection network of over 170 collection points.
• Production processes are certified with
• ISO(International Organization of Standardization)
• Quality management System
• Food Safety Management system
• Environment Management system
• Halal Foods Management System
• Pakistan Standards Quality Control Authority
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3. Historical ladder
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• Started with 46 million capital
• Initial name “Chaudhry Dairies limited
• “Haleeb Milk” was launched in 1986
• Established equity partnership with Friesland Frico
Domo in 1989, Netherlands
• In 1998, agreement with Cedilac for franchise in
France. (Candia, Skimz milk powder
• Tropico juice was launched in 2000.
• Contributed 54% of country’s packed milk market
in 2002

4. Cont..
• In 2004, company name changed to “Haleeb
Foods”
• In 2005, established second processing plant in
Rahim Yar Khan.
• In 2009, VMFG (Pvt) Ltd significant shareholding of
Haleeb foods.
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5. Product Categories
• Milk
• Juices
• Pure Ghee
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6. Product Line
Haleeb milk
Chaunsa apple
Flava
Asli milk
Tea max
Just fruit
Haleeb Careem
Cremyum
All MAX
Dairy queen
Asli desi ghee
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7. Product Pictures
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8. Advertisements
• Waqt Badla per Haleeb Nahi
• Tea Max
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9. Recipes
 Kulfa
 Shahi Tukray
 Rasmalai
 Sheer Khurma
 Kheer
 Mango pure
 Custard Tard
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10. Production Process
• Production Process Visit Vlog
• Farm Vlog
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11. Competitors
• Nestle (Milk Pack)
• Engro Foods (Olpers)
• Shezan (Juices)
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12. CSR
• Sponsored Gilgit-Baltistan Girls Football league
2018
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