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PRESENTED BY
 Asif Mehmood
 Iffat Khalil
 Sameera Khan
 Maida Ali
 Rian Haider
 Muqaddas Ghulam
TABLE OF CONTENTS
 INTRODUCTION OF ENGRO CORP ORATION Ltd
 BUSINESS OF ENGRO CORPORATION Ltd
 INTRODUCTION TO ENGRO FOODS Ltd
 MISSION & DEPARTMENTS
 PRODUCTS
 ADVERTISEMENT ANALYSIS
 CULTURE, INTERIOR & DRESS CODE
 LOGO
 MESSAGES & MEETING STYLES
 INTERVIEWS
 SWOT ANALYSIS
 CONCLUSION
Asif
Iffat
Maida
Sameera
Rian
Muqadas
Asif
ASIF MEHMOOD
INTRODUCTION TO ORGANIZATION
In 1964 Esso Fertilizer was Established
In 1978 it was renamed a Exxon Chemical Limited
In 1991 it renamed again as Engro Chemical Pakistan Limited
21st Century started the successful era for Engro
In 2005 Engro decided to diversify their business and
established Engro Foods
In 2010 becomes Engro Corporation Limited
HISTORY
BUSINESS OF ENGRO CORPORATION Ltd
• Fertilizer
• Food
• Chemicals
• Polymers
• Powers
• Power Generation
• Petrochemical
IFFAT KHALIL
INTRODUCTION TO ENGRO FOODS
• Engro Foods Ltd (EFL) started its officially
operations in Pakistan in 2004 and launched its 1st
product Olpers in 2006.
• About 5 million consumers nationwide use Engro
Foods Products daily.
• Over 1300 employees maintaining consumer
delight.
• Rs 40 billion Revenue for 2012
MISSION STATEMENT
• They are committed to customer satisfaction through
offering high quality with excellent services and
good value.
• They seek continuous improvement in all that they
do.
Departments
Administra
tion
Finance &
Account
Marketing
Milk
Procureme
nt
Manager
Plant
Manager
procurem
ent
Manager
Q.C
Manager
Purchase
Quality
Assuranc
e Officer
Logistics
Officer
Human
Resource
Quality
Assurance
Supply
Chain
DEPARTMENTS
SAMEERA KHAN
PRODUCTS
ADVERTISMENT ANALYSIS
• They advertise their products on TV channels.
• They place their boards at their outlets.
• They also distribute their pamphlets.
• In sports festivals they put their banners and
facilitate players and audience.
Add of engra food
MAIDA ALI
CULTURE, INTERIOR & DRESS
CODE
• Their culture is dynamic and energetic.
• Color of their furniture is green.
• Employees wear white pent shirt with green
caps.
• Managers are in official dress
•The new logo is in three layered pyramid that stands for
growth, synergy and perfection.
•The font chosen carefully as it represents simplicity, focus
and flexibility to depict the organization’s ethos.
•Color of their logo is also green.
LOGO
RIAN HAIDER
MESSAGES
MEETIG STYLE
•They offend give indirect message.
•Monthly Meetings
•Term Meetings
•Annually Meeting
• Application form submission of resume
• They accepted the CV’s that candidates bring
themselves
• Evaluation of resume/short listing
• Test
• Interview
• Recommendation to human resource department
INTERVIEW
MUQADDAS GHULAM
SWOT ANALYSIS
• Suitable Brand Names
• Quality Products
• Good Packaging
• Motivational Slogans
• Strong Relationship with Farmers
• Strong back by Engro Corporation
• Good Consumer Response
• Strong Research & Development
STRENGTHS (Internal)
WEAKNESSES (Internal)
•Depend on Tetra Pack
•No Powder Milk Production Ability
•Engro foods have 40 milk collection center in which are
not enough for increased demands
•Have only one Dairy farm which is not enough provide
required quantity of Milk
•Increase in consumption of processed milk by the
consumer
•Population growth
•High migration rate of people to cities
•Flexible Government policy for food industry
•Improvement in Literacy Rate
•Have enough funds to expand their Operations
OPPORTUNITY (external)
THREATS (external)
•Law and Order Situation
•Low purchasing power of the
people
•Giant competitor in the market
•New companies arrival
ASIF MEHMOOD
•Engro foods is among the biggest and fastest growing
multinational in Pakistan with a vision to cater local
needs with products to global standards.
•Engro food is quality conscious company and
customer focus company.
•Customers is its first priority.
•Engro launched only that product that appeal
customers and satisfy customers need and wants.
CONCLUSION
Engro Food

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Engro Food

  • 1.
  • 2. PRESENTED BY  Asif Mehmood  Iffat Khalil  Sameera Khan  Maida Ali  Rian Haider  Muqaddas Ghulam
  • 3. TABLE OF CONTENTS  INTRODUCTION OF ENGRO CORP ORATION Ltd  BUSINESS OF ENGRO CORPORATION Ltd  INTRODUCTION TO ENGRO FOODS Ltd  MISSION & DEPARTMENTS  PRODUCTS  ADVERTISEMENT ANALYSIS  CULTURE, INTERIOR & DRESS CODE  LOGO  MESSAGES & MEETING STYLES  INTERVIEWS  SWOT ANALYSIS  CONCLUSION Asif Iffat Maida Sameera Rian Muqadas Asif
  • 5. INTRODUCTION TO ORGANIZATION In 1964 Esso Fertilizer was Established In 1978 it was renamed a Exxon Chemical Limited In 1991 it renamed again as Engro Chemical Pakistan Limited 21st Century started the successful era for Engro In 2005 Engro decided to diversify their business and established Engro Foods In 2010 becomes Engro Corporation Limited HISTORY
  • 6. BUSINESS OF ENGRO CORPORATION Ltd • Fertilizer • Food • Chemicals • Polymers • Powers • Power Generation • Petrochemical
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  • 9. INTRODUCTION TO ENGRO FOODS • Engro Foods Ltd (EFL) started its officially operations in Pakistan in 2004 and launched its 1st product Olpers in 2006. • About 5 million consumers nationwide use Engro Foods Products daily. • Over 1300 employees maintaining consumer delight. • Rs 40 billion Revenue for 2012
  • 10. MISSION STATEMENT • They are committed to customer satisfaction through offering high quality with excellent services and good value. • They seek continuous improvement in all that they do.
  • 14. ADVERTISMENT ANALYSIS • They advertise their products on TV channels. • They place their boards at their outlets. • They also distribute their pamphlets. • In sports festivals they put their banners and facilitate players and audience.
  • 15. Add of engra food
  • 17. CULTURE, INTERIOR & DRESS CODE • Their culture is dynamic and energetic. • Color of their furniture is green. • Employees wear white pent shirt with green caps. • Managers are in official dress
  • 18. •The new logo is in three layered pyramid that stands for growth, synergy and perfection. •The font chosen carefully as it represents simplicity, focus and flexibility to depict the organization’s ethos. •Color of their logo is also green. LOGO
  • 20. MESSAGES MEETIG STYLE •They offend give indirect message. •Monthly Meetings •Term Meetings •Annually Meeting
  • 21. • Application form submission of resume • They accepted the CV’s that candidates bring themselves • Evaluation of resume/short listing • Test • Interview • Recommendation to human resource department INTERVIEW
  • 24. • Suitable Brand Names • Quality Products • Good Packaging • Motivational Slogans • Strong Relationship with Farmers • Strong back by Engro Corporation • Good Consumer Response • Strong Research & Development STRENGTHS (Internal)
  • 25. WEAKNESSES (Internal) •Depend on Tetra Pack •No Powder Milk Production Ability •Engro foods have 40 milk collection center in which are not enough for increased demands •Have only one Dairy farm which is not enough provide required quantity of Milk
  • 26. •Increase in consumption of processed milk by the consumer •Population growth •High migration rate of people to cities •Flexible Government policy for food industry •Improvement in Literacy Rate •Have enough funds to expand their Operations OPPORTUNITY (external)
  • 27. THREATS (external) •Law and Order Situation •Low purchasing power of the people •Giant competitor in the market •New companies arrival
  • 29. •Engro foods is among the biggest and fastest growing multinational in Pakistan with a vision to cater local needs with products to global standards. •Engro food is quality conscious company and customer focus company. •Customers is its first priority. •Engro launched only that product that appeal customers and satisfy customers need and wants. CONCLUSION