2. The QM’s decision is final and binding.
Top 5 teams will be selected on stage.
Shouting out of answers when not asked, will incur strict
action in the form of deduction of 50 points.
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5. 2.
Which soft-drink, launched first in 1929 was
originally called “Bib-Label Lithiated
Lemon-Lime Soda” ?
Until 1950, it contained lithium citrate,
which is a mood-stabilising drug.
6. 3.
Which company was established in April 1946 by
an engineer, Tadao Kashio, whose first major
product was the yubiwa pipe, a finger ring that
would hold a cigarette, allowing the wearer to
smoke the cigarette down to its nub while also
leaving the wearer’s hands free? Japan was
impoverished immediately following World War
II, so cigarettes were valuable, and the invention
was a success.
7. *4.
In an early version of the company’s website,
Palmer Luckey, who is one of the co-founders of
the company, explained why he chose the name X:
“ Why the name “X”? Because it is the Latin word
for ‘eye’, and someone used the word in a meeting
several months ago. I thought it was a nifty word,
and was better than the alternative,
‘StepN2theGAME’ ”.
Give me X.
8. 5.
Illuminati Films is an Indian motion
picture production. Which famous
Bollywood actor owns it?
9. 6.
Which brand name, born in 1929,
stands for “durability, reliability and
excellence”?
14. *11.
In 1824, John X, began selling tea, coffee and drinking
chocolate in Birmingham, England.
In 1847, John became a partner with his brother
Benjamin and the company became known as “ X
Brothers ”.
The company’s most famous product was launched in
1905. It was a production of exceptional quality with a
higher proportion of milk than its rivals. It was a great
sales success and became the company’s best selling
product by 1914.
Give me X.
15. 12.
Which famous industrialist had the following four goals in life:
1. Setting up an iron and steel company.
2. A world class learning institution.
3. A unique hotel.
4. A hydro-electric plant ?
Only one of the above goals became a reality during his lifetime.
25. 3.
Which company’s name stems from the
colloquial name of books given to newly
enrolled students at the start of the
academic year by university administrations
in the US with the intention of helping
students to get to know each other better?
28. 4.
Which term was coined in 1920 by 9-year-old Milton Sirotta,
nephew of American mathematician Edward Kasner?
Kasner popularised the concept in his 1940 book Mathematics and
the Imagination.
A very famous company’s name comes from this term.
34. Round 2
One Pounce Out!
Direct on Infinite Bounce (anticlockwise): +10/0
Pounce: +10/-10
Only the first team can pounce on a question.
Check your buzzers.
35. 1.
Freebie marketing, aka _____ and ______ business model,
is a business model wherein one item is sold at a low
price (or given away for free) in order to increase sales of
a complementary good, such as supplies. For example,
inkjet printers require ink cartridges and game consoles
require accessories and software.
Fill in the two blanks.
37. 1.
The razor and blade business model.
OR
The bait and hook business model.
It is widely credited to King Gillette, but he did
not originate this model.
38. 2.
“One day I was in San Francisco in a coffee shop, and I was thinking X
is a good name. And then a waitress came, and I said, “Do you know
about X?” And she said yes. I said, “What do you know about?”, and she
said, “Y(phrase)”. And I said, “Yes, this is the name!”. Then I went onto
the street and found 30 people and asked them, “Do you know X?”
People from India, people from Germany, people from Tokyo and
China… they all knew about X. X – Y. X is a kind, smart business
person, and he helped the village. So… easy to spell, and globally
known. X Ys for small- to medium-sized companies.”
This is the company X’s founder’s quote.
Give me either the company name X or the phrase Y.
47. 5.
When Z marketed one of their products in Mexico, its ads
were supposed to say “It won’t leak in your pocket and
embarrass you.” However, the company mistakenly
thought that the Spanish word “embarazar” meant “to
embarrass.”
Finally, when translated, the ad read: “It won’t leak in
your pocket and make you pregnant.”
Give me the company name Z.
50. Round 3
• Four play!
• Long Lateral Connect with Four questions
• Marking scheme for questions: +20/-10
• Questions are on the buzzer.
• Connect marks are shown after each question and answer
needs to be written down.
• Even if some team gets the connect in early stages, the
remaining teams can still attempt at later stages in the
round.
51. 1.
Which famous businessperson appeared at WWE’s WrestleMania
23 in a match called “The Battle of the Billionaires”?
He was in the corner of Bobby Lashley, while Vince McMahon was
in the corner of Lashley’s opponent Umaga.
The stipulation of the match was hair versus hair, which meant
that either him or McMahon would have their head shaved if their
competitor lost.
Lashley won the match, and he and the businessman shaved
McMahon bald.
55. 2.
Golden Bakery was a shop located in Grant
Road, Mumbai. It was located at a spot close
to two cinema halls. The shop measured 10
by 4.5 feet. This was the family business of
which Bollywood actor, who also sat at the
shop and sold wafers at some point of time
in his life?
59. 3.
Arthur Brooke was born at 6 George Street, Ashton-
under-Lyne, Lancashire, England in 1845. He opened his
first tea shop in the year 1869 at 23 Market Street,
Manchester.
Which famous company was founded by him?
63. 4.
A geographical indication (GI) is a name or sign used on
certain products which corresponds to a specific
geographical location or origin (e.g. a town, region, or
country).
Petha (a dessert) manufactured in which city/town is
covered by a GI label to certify their origin?
68. TAJ MAHAL
1. Donald Trump owns Taj Mahal Casino
2. Boman Irani was a waiter at the Taj Mahal Hotel
3. Brooke Bond owns Taj Mahal brand of tea
4. The Taj Mahal is located in Agra
69. Round 4
Ex-choose me!
All the teams will get one direct question
Before the question is asked, the team which gets the
direct question will choose the team to which they
would want to pass the question (if they do not answer
it, that is).
Direct: +20/-10
Pass: +10/0
75. 2.
The name of the company X, comes from X Creek in Los
Altos, California, which ran behind the houses of the
company’s founders, John Warnock and Charles
Geschke.
X’s corporate logo was designed by the wife of John
Warnock, Marva Warnock who is a graphic designer.
Which company?
79. 3.
Robert Chesebrough was a chemist who invented a product that
he trade-named as Y. The product was successful because he had
firm belief in his product. To sell his product, Chesebrough would
burn his skin with acid or an open flame in front of an audience,
then he would spread Y on his injuries while demonstrating past
injuries, healed, he claimed, by his miracle product. He also gave
out free samples to create demand.
Chesebrough had such a belief in Y that he claimed to have eaten
a spoonful of it everyday.
Give me Y.
83. 4.
This product was first created by a German housewife
Melitta Bentz on July 8, 1908. She wanted to remove the
bitter taste caused by boiling loose grounds or using the
typical method of linen to brew coffee.
She experimented with various means, but ended up
using blotting paper from her son Willi’s school exercise
book and a brass pot perforated using a nail. Her product
succeeded and she set up a business.
Which product is being talked about?
87. 5.
William X came to New York in 1804 and obtained
employment as an apprentice to a soap-boiler, and learned
the business. At the close of his apprenticeship he was
enabled, by correspondence with dealers in other cities, to
establish himself in the business with some assurance of
success. He established a starch, soap and candle business in
Manhattan in 1806.
In 1873, sixteen years after his death, the company started
selling a product that is still in use today.
Identify X, which is the name of the company too.
90. Round 5
Ab Buzz Bhi Karo !
10 Questions.
Default: +20/-20
Step Up: +30/-30
Step Down: +10/-10
Stepping Up or Down can only be done BEFORE giving
out the answer and AFTER buzzing.
91. 1.
According to marketing folklore, the X brand of scotch
whisky was struggling to gain market share and its sales
were low. Its owners doubled its price – without changing
the whisky – and saw unit sales double. Consumers saw
the increased price as evidence that this must be a
quality brand.
This effect is thus known as the X effect.
Give me X (two words).
95. 2.
The man on the left side is Dr. John Harvey X and that on the right is
Will Keith X.
Dr. X introduced a breakfast food in hopes that it would reduce
masturbation. In fact, he devoted much of his energy to discouraging
sexual activity of any kind, and was an especially ardent critic of
masturbation, which he believed would cause “cancer of the womb,
urinary diseases, nocturnal emissions, impotence, epilepsy, insanity and
mental and physical debility” as well as “dimness of vision” and moral
corruption. His belief was that bland foods, such as these, would
decrease or prevent excitement or arousal.
It was his brother Will who added sugar to this food and founded the
famous X company.
Name the breakfast food which was accidentally invented by the two
brothers and became a huge success later.
98. 3.
X-Y Limited is a renowned British company founded by Charles Stewart X and
Sir Frederick Henry Y on 15 March 1906.
The pic shown below is of a gentleman named Claude Goodman Johnson, who
was a British businessman. He described himself as the hyphen in the name X-
Y but, without Y who was ill and took his design staff home from 1908, and
losing X in July 1910, it was Johnson, the founding entrepreneur who kept the
business alive until his own death in April 1926.
Give me X-Y.
101. 4.
Sasha Chettri is from Dehradun. She completed her graduation in
Xavier’s Institute of Communications (XIC), Mumbai.
She had a dream of becoming a model right from childhood. She
sent her profile to many advertising agencies. Ultimately, she
became successful.
By which name is she better known in the country?
OR
With which company would you associate her?
104. 5.
This service began as “Foodiebay”, conceptualised in the cafeteria
of Bain and Company. Customers would line up to look at the
menus to order food during the lunch hour. Realising this took up
a large amount of everyone’s time on a daily basis, Deepinder
Goyal and Pankaj Chaddah decided to scan restaurant menus and
upload it on an intranet website for Bain employees. The website
saw a lot of traffic and was launched publicly in 2008. It began by
listing restaurants in Delhi NCR, and quickly expanded to Kolkata
and then Mumbai.
In November 2010, what was Foodiebay renamed as?
107. 6.
Fearing that his film would fail, director X had made plans to be in
Hawaii with his wife Marcia. Having forgotten that the film would
open that day, he spent most of Wednesday in a sound studio in
Los Angeles. When X went out for lunch with Marcia, they
encountered a long line of people along the sidewalks leading to
Mann’s Chinese Theatre, waiting to see the movie.
The movie turned out to be a huge success at the box office. Today,
it is regarded as one of the greatest films of all time, and is also
considered by many to be one of the most important films in the
history of motion pictures.
Give me the name of the movie.
110. 7.
Louis Réard was a mechanical engineer and a clothes designer from
Paris. He introduced an apparel which he named as X. He named it
after the island of X Atoll in the Pacific Ocean, where the testing on
the atomic bomb was taking place. He hoped that his design would
create an “explosive commercial and cultural reaction” similar to the
explosion at X Atoll.
To showcase his design to the public and the media, Réard hired
Micheline Bernardini, a 19-year old nude dancer from the Casino de
Paris. His design was introduced for the first time on July 5, 1946,
in Paris by her. She received around 50,000 fan letters, many of
them from men.
Which apparel did he design?
113. 8.
Fredric John Baur was an American chemist and food
storage technician notable for designing and patenting
the packaging of a product X. He filed a patent for it in
1966 and it was granted in 1970.
He was so proud of his achievement that he wanted to go
to his grave with it. Some of Baur’s ashes were buried in
a X container at his request. Baur’s children said they
honoured his request to bury him in his invention by
placing part of his cremated remains in a X container in
his grave.
What is X?
116. 9.
J Corporation was founded in Washington state by John J as the
John J Manufacturing Company, Inc., producing electrical
metering equipment.
John J was a friend and roommate of David Packard, future co-
founder of Hewlett-Packard.
J Corporation is currently a subsidiary of Danaher Corporation.
All of us have heard/read the name J at a particular place.
Give me J.
119. 10.
Skipper Roberts was a doll created by
Mattel in 1964 to be Barbie’s younger sister.
In 1975, “Growing Up Skipper” was
released. There was a controversy in the
media back then regarding this doll.
What was so controversial about this
innocent-looking doll?
(Pic on next slide)