4. In 1960, Tom Monaghan, along with his brother James,
bought “DomiNick’s” Pizza in Ypsilanti, Michigan, for
$500, which he borrowed and with a down payment of
$75.
The next year, Tom traded his brother a Volkswagen
Beetle for his half of the company share.
As sole owner of the company, Monaghan renamed the
business Domino's Pizza, Inc. in 1965.
In 1967, the first Domino's Pizza franchise store opened
in Ypsilanti
History
5. Type: Public company (NYSE)
Industry: Restaurants
Area served: Worldwide
Founders: Ypsilani, Michigan United state (June 10, 1960)
Headquarter: Ann arbor, Michigan, United states
Key people: Tom Monaghan, Founder, J.Patrick Doyle, CEO
Products : Pizza, Breadsticks, Pasta, Chicken wings, Desserts.
Revenue: $265 Million USD (2013)
Employees:145000
2nd largest Pizza chain in US.
Domino’s outlet in India opened in 1996
9000 corporate and franchised stores across 60 nations and 602
stores in INDIA.
About Domino's
7. Methodology
In our survey we used Primary data
Primary data are original sources from
which the researcher directly collects data that
have not been previously collected. Primary data
are first hand information collected through
various methods such as observation
,interviewing ,mailing etc.
The tools we used in this survey are: -
• Internet through Google Dos
• Observation Methods
• Preparation of questionaries‘
13. Delivery Boy (Delivering Quires By)
Services Of Dominos(satisfaction).
39% Peoples Disagree with that
20% Peoples Agree
22% Neither Agree not Disagree
3% Strongly Agree
66% Peoples Agree
3% Peoples Disagree with that
11% Neither Agree not Disagree
19% Strongly Agree
1% Strongly Disagree
14. Recommendation other
Dominos-First choice over other Pizzas brands
37% Peoples Agree
19% Peoples Disagree with that
20% Neither Agree not Disagree
21% Strongly Agree
3% Strongly Disagree
66% Peoples Agree
3% Peoples Disagree with that
11% Neither Agree not Disagree
19% Strongly Agree
1% Strongly Disagree
15. Sometimes Quality(bad)
Rate Dominos for keeping its promise
24% Peoples Agree
37% Peoples Disagree with that
30% Neither Agree not Disagree
1% Strongly Agree
8% Strongly Disagree
68% Peoples Satisfied
2% Peoples extremely Dissatisfied
11% Extremely Satisfied
18% Neither Satisfied not
Dissatisfied
1% Dissatisfied
16. Dominos for its “30 minutes nahi to free” campaign.
Product Value for money
68% Peoples Satisfied
2% Peoples extremely Dissatisfied
11% Extremely Satisfied
18% Neither Satisfied not
Dissatisfied
1% Dissatisfied
68% Peoples Satisfied
2% Peoples extremely Dissatisfied
11% Extremely Satisfied
18% Neither Satisfied not
Dissatisfied
1% Dissatisfied
17. Refuses to take order(Refuse)
Time period
70% Peoples Satisfied
1% Peoples extremely Dissatisfied
11% Extremely Satisfied
14% Neither Satisfied not
Dissatisfied
4% Dissatisfied
35% Peoples Satisfied
13% Peoples extremely
Dissatisfied
21% Extremely Satisfied
31% Neither Satisfied not
Dissatisfied
18. Rate quality of the pizzas and Hygiene.
Rate the staff(Behaviour)
66% Peoples Satisfied
3% Peoples Dissatisfied
20% Extremely Satisfied
11% Neither Satisfied not
Dissatisfied
73% Peoples Satisfied
2% Peoples Dissatisfied
13% Extremely Satisfied
11% Neither Satisfied not
Dissatisfied
1% Peoples extremely Dissatisfied
19. Order placement system over the phone.
65% Peoples Satisfied
5% Peoples Dissatisfied
15% Extremely Satisfied
15% Neither Satisfied not
Dissatisfied
20. Finding & Recommendations
The Recommendations to Dominos is to:
Maintain consistency in the taste and quality of products.
Include more items in its product line like burgers.
Include more promotional and advertising measures to
increase its sales or to increase its market share.
They Should also freeze their Ice Creams at higher
Temperature so that it does not get melted so early.
The most important thing is that they should also sell pizza’s
without cheese because today’s generation is more Diet
Conscious and each and every pizza of Dominos is more or
less of cheese so they should make pizza’s without cheese.
One Thing more Dominos should start is giving Customized
waiter Services instead of Self Services.
The Soft Drinks provided in Dominos is more of Ice and less
of Cold Drink.
21. ConclusionGoing through the analysis of response from the survey conducted,
it is concluded that Dominos is able to be and retain at top among
all the fast food chains like Nebula's, Subway and Burger
King,Sbarro.
Dominos is also preferred over Pizza hut, McDonald’s and KFC.
Dominos is providing its customers good quality food products.
Though not wide but its product line is quite impressive. It includes
meals for both Vegetarian and Non-Vegetarian and satisfies both
section of customers.
Dominos is also providing its customers a well provided and
comfortable ambience.
It has been rated as ‘very good’ by its customers in terms of Taste
and Variety of food and promptness of delivery.
Dominos maintains its consistency in taste and quality.
Customers are also satisfied with its prices and promotional and
advertising activities.
Prices are affordable by all and Dominos also satisfies its customers
by continuously introducing value for money offers
Summarising all points we conclude that Dominos is growing fastly
by satisfying its customers by providing quality and maintaining
consistency and also has an impressive strategy of marketing the
products in the form of Marketing Mix Elements.
22. To acknowledge here, all those who have been a
helping hand in completing this project shall be an
endeavour in itself .
Nevertheless with all due regards and respect to
the contributions made by various persons at each
stage of the project, we take this as an opportunity
to thank all those who have been instrumental in
completion of our project ―DOMINOS customer
Survey report
Our deepest thanks to our faculty guide Mrs Shanti
Jah for her guidance and support. She supported to
us by showing different method of information
collection as well as valuable suggestion on many
real time scenario .She helped all time when we
needed and she gave right direction toward
completion of project.
ACKNOWLEDGEMENT
