2014 presents businesses with both challenge and opportunity in equal measure. With competition rife and the rise of social media, consumers have never been more in control. Simply paying lip service to customer feedback is no longer enough, customers expect action and they expect it in real-time.
The good news is those brands that embrace innovations in technology and turn Voice of the Customer theory into practice can forge a clear competitive advantage. Andrew and Dennis will discuss Papa John’s recent implementation of Rant & Rave and outline how they’re using the Voice of their Customers to take real-time inspired action, on their journey to becoming the nation’s favourite pizza brand.