In this SlideShare, we explain eight reasons why customer leads are out and contacts are in. If you want to read more information behind this SlideShare, you can download our free eBook Top Tips for Effective Selling. http://bit.ly/18Z4ND1

1. 8 reasons
why customer leads are out
and contacts are in
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2. 1
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Leads are
often
cold

3. Contacts are warm
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4. 2
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Leads are
generated
and
prequalified

5. Contacts
are nurtured
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6. 3
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Leads are
short-term
in focus

7. Contacts require a long-term view
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8. 4
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Lead
generation
is often
sporadic

9. The nurturing of contacts is on-going
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10. 5
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The objective
of a lead is a
meeting

11. The objective of
a contact is to
build a relationship
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12. 6
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Leads are
found in
many places

13. Contacts live
in a CRM tool
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14. 7
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Leads go
stale

15. Contacts last
forever
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16. 8
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Leads
require a
campaign

17. Contacts
require a
conversation
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18. Download our ‘Top Tips
for Effective Selling’
eBook now
http://bit.ly/18Z4ND1
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