2. OBJECTIVES
Learn the concept of decision making
Describe various types of decision making
Discuss the concept of strategic decision making
Describe the concept of planning
Explain the concept of planning premises
3. INTRODUCTION
Decision making is a cognitive process that involves selecting the most
appropriate course of action among all available alternatives. It aims at
identifying the problem and finding out the solution to that problem. A
decision can be effective if it is made after taking into consideration the
allotted time and making judicious use of available resources of an
organization.
No organization can make decisions without proper planning.
Organizational planning determines the ways to fulfill the objectives
defined in the decision-making process. In other words, planning is a
process that involves fulfilling the set goals and objectives of the
organization and making strategies to attain them.
The planning process starts with the formulation of a plan, which is a
framework that reflects the realistic view of organizational goals. An
efficient plan helps an organization to determine the progress of activities
involved in the accomplishment of goals.
4. CONCEPT OF DECISION MAKING
Process that involves identifying and selecting an
alternative from various available options.
An organization needs to make a decision within a
certain period of time.
An efficient decision-making involves determining the
objectives of making a particular decision, developing
alternative actions, and making the final decision if the
alternative actions are fulfilling the set objectives.
5. DECISION MAKING PROCESS
The steps involved in the decision-making process are explained as follows:
Creating a constructive environment: Refers to the first step of the decision-making
process in which a productive environment is created for efficient decision making.
Developing possible alternatives: Involves generating maximum alternatives from the
available options, so that the final decision would be more comprehensive.
Exploring the developed alternatives: Involves evaluating feasibility, implications, and
risks involved with the alternatives that are developed in the second step.
6. DECISION MAKING PROCESS (CONTD.)
Selecting the best alternative: Involves selecting the most
appropriate alternative from all the generated alternatives.
Checking the decision: Requires proper review and reconsideration
of the selected alternative before implementing it.
Communicating the decision and implementing it: Involves
conveying the decision to those who may be affected by it or
involved in implementation.
7. DECISION-MAKING MODELS
Rational Model: Refers to a decision making model
based on thinking/cognition.
Bounded Rationality Model: Refers to a decision-
making model that signifies that cognitive thinking and
the time to make any decision is limited.
Contingency Model: Refers to a decision making
model which is based on the approach that a single
solution is not feasible for solving all problems.
8. STRATEGIC DECISION-MAKING AND ITS FEATURES
Strategic decision-making refers to take the critical decisions to achieve the
organizational objectives.
The main features of a strategic decision are as follows:
Integrating various functions in the organization: Implies that strategic
decisions aim at coordinating the activities of different SBUs to achieve
organizational goals of quality, cost, revenue, and innovation.
Considering broad range of stakeholders: Implies that strategic decisions
affect the needs of various stakeholders, such as customers, shareholders,
owners, managers, and government.
Concerning with both efficiency and effectiveness: Implies that strategic
decisions aim at doing the right things in the right way.
9. PLAN AND ITS TYPES
Plan refers to a scheme or program prepared in advance to accomplish a particular goal or objective.
A plan is grouped into two categories, namely, recurring and non-recurring plans.
Recurring plan: Refers to a long-term plan that is repeatedly used by an organization in similar kind
of situations. Following are the types of recurring plans:
Objectives: Refer to a desired level that an organization strives to achieve through its activities.
Rules: Refer to clearly spelled out actions without any discretion or flexibility.
Procedures: Refer to plans stating requisite methods of handling future activities.
Strategies: Refers to integrated action plans that aim at achieving particular objectives at the time of adverse
situations in an organization.
Policies: Guide an organization in conducting and managing its operations.
10. PLAN AND ITS TYPES (CONTD.)
Non-recurring plan: Refers to a short-term plan prepared to
accomplish a particular objective of an organization. Some of the
non-recurring plans are explained as follows:
Budget: Refers to a plan that forecasts the expenditures and revenue of
an organization for a certain period of time.
Schedules: Refer to plans created for achieving a specific objective of
organization within a defined time limit.
Programs: Involve a temporary grouping of a number of activities to
complete a specific task within a particular time period.
11. CONCEPT OF PLANNING
Involves making of a plan, which should be realistic and feasible in nature.
An efficient plan should have the following elements:
Policies: Refer to generalized statements that provide direction for decision making.
However, all policies cannot be termed as decisions.
Procedures: Refer to sequential or step-by-step methods desirable for executing
the future course of actions.
Strategies: Refer to an action plan aimed at achieving long-term objectives by using
available resources.
Programs: Refers to the sum of goals, policies, procedures, tasks, and rules, which
are collectively necessary to reach an end objective.
Budget: Refers to a statement of resources invested and returns generated in
achieving the desired output.
12. NATURE OF PLANNING
Intellectual Process: Refers to a process that requires using
cognitive ability.
Focuses on Objectives: Refers to the main purpose of
planning, which is determining the goals or objectives.
Pervades all Managerial Activities: Refers to the
pervasive nature of planning.
Selection Process: Refers to the purpose of planning which is
aimed at selecting one out of various alternative options
available.
Directed towards Improvement: Implies that planning is
aimed at improving the current situation and solving problems
efficiently.
Flexible and Continuous Process: Implies that planning is
not just a start up activity rather it is required at all places, by
all people at every time.
13. DEFINE STRATEGIC PLANNING
Corporate planning is a continuous process of making
entrepreneurial decisions systematically and with the best
possible knowledge of their futurity, organizing systematically
the efforts needed to carry out these decisions, and
measuring the results against expectations through organized
systematic feedback. --- Drucker
Corporate long range planning is not a technique; it is a
complete way of running a business. Corporate planning is a
way of keeping the company’s eyes open. --- Hussey
14. REASONS FOR FAILURE OF
PLANNING
Improper Preparation: Results in the failure of planning, especially when it is done
by inexperienced individuals.
Unclear goals and objectives: Hamper the overall planning process to a large
extent. Therefore, it is a responsibility of the top management to communicate the
goals and objectives of the organization to individuals involved in the planning
process.
Lack of support from the top management: Leads to the failure of the planning
process. The successful execution of planning requires consistent support from top
management.
Poor communication: Deters the participation of all the individuals concerned to
make planning successful. Poor communication may result in lack of understanding
and cooperation among individuals.
