This is a presentation for the HBC analysis on the article "Marketers flunk the Big Data" during the internship under the guidance of Prof.Sameer Mathur {Ph.D,Carnige Mellon} ,IIM-LUCKNOW

2. A recent CEB
study of nearly
800 marketers at
Fortune 1000
companies found
the vast majority
of marketers still
rely too much on
intuition

3. Most rely
too much on
”GUT”

4. KEY
NOTES
• On average, marketers
depend on data for just 11%
of all customer-related
decisions.
• They put data last on their list

5. Marketers
depend on Data
for Just 11% of
all customer
related
decisions

6. 1. When we tested marketers’ statistical aptitude with five
questions ranging from basic to intermediate,
2. Almost half (44%) got four or more questions wrong and a mere
6% got all five right.
3. It’s not a surprise that just 5% of marketers own a statistics text
book.
A majority struggle with
statistics

7. Some constantly reviews dashboard and
makes data from it called “CONNECTORS”
However they are least rated marketers by
their managers.

9. The bad news for marketing leaders is
that ability to filter out noise is rare
,only about 10% of marketers excel
here
But..,
The good news is that a well-guided
team environment can protect noise
chasers from themselves