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Is
Marketers
Changing
Their
Strategies
due
to
Big Data ?
The vast
majority of
marketers
still rely too
much on
r
marketers
depend on
data for
just 11%.
They put
data last
on their
list.
Really
?
But in today’s volatile business
environment, judgment built from
past experience is increasingly
unreliable
DO NOT WORRY
Big Data Comes to rescue !
Better
Decision
Making
Big
Data
Isn’t
Great
!!!
But hold
on, we
have
news
Majority struggle
with statistics
Research suggests that only
on an average 5% of
marketers knows Statistics
To Perform amazingly marketer must
have some unique qualities
What are
those
Qualities ?
Comfort with ambiguity.
Ability to ask strategic Questions based
on data.
Narrow focus on higher-order goals.
Qualities .
Sorry, but we
have sad news
Such
Qualities are
rare
One thing for
sure with
Positive
Unexpected
result

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Marketers Flunk the Big Data Test