Had a chance to present to an awesome marketing audience organized by Beezital so sharing it for everyone.

1. 2019
Artificial intelligence In
Digital Marketing
Sachin Garg
Founder and CEO at MintM

2. 2019
What is AI
“Finding patterns and
learning from unstructured
datasets is AI”

3. 2019
What is Marketing
Right
message
To Right
audience
At Right
time
At minimum cost ;)

4. 2019
What is AI in marketing and its limitations
AI in marketing is a strategy of leveraging data
and machine learning to deliver campaigns that
help achieve goals effectively.
AI can’t replace your creativity

5. 2019
AI for right message and conversion
5
ScarcityPersonalization
Clarity
Call to
Action
ScaleGiving

6. 2019
AI for right message –Example
6

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AI for right Audience and channel
Segmentation
Decision
maker
Urgent need
Has budget
People
dynamics

8. 2019
AI for right Audience and channel - Example

9. 2019
AI for right time and automation
Negative
Sentiment
Product
Exploration
Cost cutting
Transformation
Desire

10. 2019
AI for right time and automation - example

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AI for marketing – Other Examples
- Computer vision to understand impact on audience
- Contextual chat bots help you qualify leads
- Forecasting
- Dynamic pricing
- Recommendations

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AI for marketers
AI can also help improve your marketers performance and help
them know if they are in right direction

13. 2019
Thank you
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Get in touch
@mintm.com