1. Product Info Mode of Action Indication Dose & Selling Points
Presentation On
Azithromycin
2. Azithromycin is a broad spectrum macrolide antibiotic. Azithromycin is an azalide, derived from
erythromycin, and a member of a subclass of macrolide antibiotics with bacteriocidal and
bacteriostatic activities.
Product Information Chemical Structure
Generic Name : Azithromycin
Specification : USP
Dosage Form : Tablet (3×4s) & Powder for Suspension
(15, 35 & 50 ml)
Composition : 500 mg per Tablet and
200 mg per 5 ml suspension.
Routes : Oral
Pregnancy Category : B
Suffix : -thromycin
3. Why Bacteria needs
protein?
For Bacteria survive it
requires protein for-
A. Reproduction
B. Growth
C. Repair and
D. Regulation of metabolism.
Which are coded by unique
genetic code present in DNA.
Bacterial Protein Synthesis-
There are two major steps in protein synthesis-
Transcription Translation
Bacterial
Protein
Synthesis
4. Firstly, the double stranded DNA molecule
must ‘unwind’ and ‘separate’ in the region
which will code the specific protein.
Transcription
Secondly, RNA polymerase selects only
one strand of the DNA.
Finally, mRNA is produced which is the
exact copy of the DNA segment.
5. Translation
Complete mRNA detaches from DNA
template and Ribosomes gets attached
to the mRNA.
Along the mRNA an alignment of tRNA
molecules occur in sequence. Each
tRNA carries an unique amino acid.
These amino acids joints together to
form a polypeptide chain which will
release finished protein molecule.
6. Mechanism of Action at a glance (Transcription & Translation)-
mRNA is produced from Nucleus DNA
molecule through the interference of RNA
polymerase (Transcription).
This mRNA act as a template and goes
out of the nucleus into the cytoplasm.
Ribosomes present in cytoplasm binds
with mRNA molecule.
A series of tRNA which individually carries
a certain amino acids binds with the
complex and creates a chain of amino
acids which is termed as “Protein”
(Translation).
7. How Azithromycin works
Azithromycin binds with the 50s
Ribosomal subunit during
Translation process.
Leading to inhibition of-
A.Transpeptidation
B. Translation
C. Chain elongation
And ultimately “Bacterial Protein
Synthesis”.
8. Mechanism of Action at a glance
Azithromycin
Binds with 50s ribosomal subunits of bacteria
Blocking the attachment of the transfer RNA-amino acid to the ribosome
Blocking of Bacterial Peptide elongation
Bacterial Protein synthesis is inhibited
Bacterial growth inhibited (Bacteriostatic Action)
9. Azithromycin Erythromycin
Topic
Cardiac & GI
side effects Less More
Drug-Drug
Interactions
Less More
Half Life 11-14 hr single dose, 68 hr
multiple dose
1.5-2 hr
Administration Orally better & can be taken with
or without food.
Orally less & should be taken
without food.
Activity in case of
Gram(-) Bacteria Higher Lower
Azithromycin VS Erythromycin
10. Clinical Study Efficacy Against Pathogens
A.Gram Positive Aerobes :
1. Step. Pneumoniae
2. MSSA (methicillin-
susceptible Staphylococcus
aureus)
3. Diphtheria (caused by
Corynebacterium)
*Except Enterococcus
B. Gram Negative Aerobes :
1. M.catarrhalis
2. H. influenzae
3. B. pertussis
4. N.Gonorrhea
5. Campylobacter
6. Salmonella typhi
7. H.pylori
*Not useful against
Enterobacteriacae
11. Indications
A. Enteric Fever : Typhoid Fever
Typhoid fever, also known as typhoid, is
a disease caused by Salmonella serotype
Typhi bacteria. Symptoms may vary from
mild to severe, and usually begin 6 to 30
days after exposure. Often there is a
gradual onset of a high fever over several
days.
This is commonly accompanied by-
Weakness,
Abdominal pain,
Constipation,
Headaches and
Mild vomiting.
Fig : Salmonella typhi
12. B. RTI :
Respiratory tract infection (RTI) is defined as
any infectious disease of the upper or lower
respiratory tract.
1. Bronchitis : Bronchitis is an inflammation
of the lining of your bronchial tubes, which
carry air to and from your lungs.
2. Pneumonia : Pneumonia is an
inflammatory condition of the lung primarily
affecting the small air sacs known as alveoli.
13. 3. Sinusitis :
Sinusitis is an inflammation or
swelling of the tissue lining the
sinuses. Sinuses become blocked and
filled with fluid.
4. Pharyngitis :
Pharyngitis is inflammation of the pharynx,
which is in the back of the throat. It’s most
often referred to simply as “sore throat.”
14. 5. Tonsillitis :
Tonsillitis is inflammation of the tonsils, two
oval-shaped pads of tissue at the back of the
throat — one tonsil on each side.
C. Acute Otitis Media :
Acute otitis media is an inflammatory disease
which creates an infection of rapid onset that
usually presents with pain in the middle ear..
D. Other Complications may include :
SSTI (Skin & Soft Tissue Infection),
Dental Pain,
STD : Syphilis, Gonorrhea etc.
15. • Adult : 500 mg orally once daily for 7 days or more
depending on the indication.
: 1 gm orally as a single dose.
• Child : 10mg/kg body wt. orally in a single dose once
daily for 5 to 7 days.
Azithromycin should be taken at least 1 hour before or 2 hours
after meal.
17. Never skip azithromycin as it
may increase the risk of
further infection or resistance
to it.
Full
Course
Do not take antacids within 2 hours
before or after taking azithromycin
because antacids reduces the
effectiveness of azithromycin.
Antacids
Precautions
20. Drug Interaction
Antacids (E.g. Aluminium or Magnesium)
Digoxin
Warfarin
Ciclosporin
Tacrolimus
Colchicine
Ergot Alkaloids (E.g. Ergotamine or
Dihydroergotamine)
Nelfinavir
Cholesterol Lowering Agent (E.g. Simvastatin
or Atorvastatin)
Rifabutin
Amiodarone
Sotalol
Can be given with following drugs :
Ambroxol
Cefixime
Ceftriaxone
Fluconazole
Ornidazole
Secnidazole
Zinc
Lactobacillus
21. Pregnancy Category B
Azithromycin USP
500 mg Tab,
(15 ml,
35 ml, 50 ml)DS
Animal reproduction
studies have failed to
demonstrate a risk to
the fetus and there are
no adequate and well-
controlled studies
in pregnant women.
22. Target Doctors :
For Tablet :
•Chest specialists
•Skin & VD specialist
•Medicine specialists
•ENT specialists
•Potential GPs
Product positioning :
It’s a drug of choice in…
•RTIs
•Typhoid fever
For dry suspension :
•Pediatricians
•Potential GPs
23. Lower
Treatment
Cost
Supply microb free
DM water with
mango flavor which
is highly palatable
Short Duration of
Therapy (5-7 d)
Highly
Effective
and Safe
Once Daily
Dose
Schedule
01 03 04 05
02
Selling Points
$