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2a. Recognizing Opportunities and Generating Ideas.pptx
1.
Chapter 2 Recognizing Opportunities and Generating
Ideas Bruce R. Barringer R. Duane Ireland Copyright ©2016 Pearson Education, Inc. 2-1
2.
Chapter Objectives 1 of
2 1. Explain the difference between opportunities and ideas. 2. Describe the three general approaches entrepreneurs use to identify opportunities. 3. Discuss the personal characteristics of entrepreneurs that contribute to their ability to recognize business opportunities. 4. Identify and describe techniques entrepreneurs use to generate ideas. Copyright ©2016 Pearson Education, Inc. 2-2
3.
Chapter Objectives 1 of
2 5. Discuss actions to take to encourage continuous development of new ideas in entrepreneurial firms. Copyright ©2016 Pearson Education, Inc. 2-3
4.
What is an
Opportunity? 1 of 2 Opportunity Defined An opportunity is a favorable set of circumstances that creates a need for a new product, service, or business. Copyright ©2016 Pearson Education, Inc. 2-4
5.
What is an
Opportunity? 2 of 2 Four Essential Qualities of an Opportunity Copyright ©2016 Pearson Education, Inc. 2-5
6.
Three Ways to
Identify an Opportunity Copyright ©2016 Pearson Education, Inc. 2-6
7.
First Approach: Observing
Trends 1 of 2 • Observing Trends – Trends create opportunities for entrepreneurs to pursue. – The most important trends are: • Economic forces • Social forces • Technological advances • Political and regulatory change – It’s important to be aware of changes in these areas. Copyright ©2016 Pearson Education, Inc. 2-7
8.
First Approach: Observing
Trends 2 of 2 Environmental Trends Suggesting Business or Product Opportunity Gaps Copyright ©2016 Pearson Education, Inc. 2-8
9.
Trend 1: Economic
Forces Economic trends help determine areas that are ripe for new start-ups and areas that start-ups should avoid. Example of Economic Trend Creating a Favorable Opportunity • A weak economy favors start-ups that help consumers save money. • An example is GasBuddy.com, a company started to help consumers save money on gas. Copyright ©2016 Pearson Education, Inc. 2-9
10.
Trend 2: Social
Forces Social trends alter how people and businesses behave and set their priorities. These trends provide opportunities for new businesses to accommodate the changes. Examples of Social Trends • Aging of the population. • The increasing diversity of the workplace. • Increased participation in social networks. • Growth in the uses of mobile devices. • An increasing focus on health and wellness. Copyright ©2016 Pearson Education, Inc. 2-10
11.
Trend 3: Technological
Advances 1 of 2 Advances in technology frequently create business opportunities. Examples of Entire Industries that Have Been Created as the Result of Technological Advances • Computer industry • Internet • Biotechnology • Digital photography Copyright ©2016 Pearson Education, Inc. 2-11
12.
Trend 3: Technological
Advances 2 of 2 Once a technology is created, products often emerge to advance it. Example: H20Audio An example is H20Audio, a company started by four former San Diego State University students, that makes waterproof housings and earbuds for the Apple iPhone. Copyright ©2016 Pearson Education, Inc. 2-12
13.
Trend 4: Political
Action and Regulatory Changes 1 of 2 Political action and regulatory changes also provide the basis for opportunities. General Example Laws to protect the environment have created opportunities for entrepreneurs to start firms that help other firms comply with environmental laws and regulations. Copyright ©2016 Pearson Education, Inc. 2-13
14.
Trend 4: Political
Action and Regulatory Changes 2 of 2 Company created to help other companies comply with the law. Specific Example OSHA is a government agency that formulates and enforces safety, health, and environmental regulations for the workplace. Safety Compliance Company was started to help other companies comply with OSHA regulations. Copyright ©2016 Pearson Education, Inc. 2-14
15.
Second Approach: Solving
a Problem 1 of 2 • Solving a Problem – Sometimes identifying opportunities simply involves noticing a problem and finding a way to solve it. – These problems can be pinpointed through observing trends and through more simple means, such as intuition, serendipity, or change. – Many companies have been started by people who have experienced a problem in their own lives, and then realized that the solution to the problem represented a business opportunity. Copyright ©2016 Pearson Education, Inc. 2-15
16.
Second Approach: Solving
a Problem 2 of 2 • A problem facing the U.S. and other countries is finding alternatives to fossil fuels. • A large number of entrepreneurial firms, like this wind farm, are being launched to solve this problem. Copyright ©2016 Pearson Education, Inc. 2-16
17.
Third Approach: Finding
Gaps in the Marketplace 1 of 2 • Gaps in the Marketplace – A third approach to identifying opportunities is to find a gap in the marketplace. – A gap in the marketplace is often created when a product or service is needed by a specific group of people but doesn’t represent a large enough market to be of interest to mainstream retailers or manufacturers. Copyright ©2016 Pearson Education, Inc. 2-17
18.
Third Approach: Finding
Gaps in the Marketplace 2 of 2 Product gaps in the marketplace represent potentially viable business opportunities. Specific Example Tish Cirovolv realized there were no guitars on the market made specifically for females. To fill this gap, she started Daisy Rock Guitars, a company that makes guitars just for women and girls. Copyright ©2016 Pearson Education, Inc. 2-18
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