STI OC Result

1. www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
Impact Analysis of Online
Dissemination Activities
Serge Tymaniuk
06.03.2013

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Agenda
• Metrics Overview
• Examples
• Discussion
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Website, Twitter, Blog and FB analytics
Basic metrics:
• Number of visits
• The duration of visits
• Location/countries
• RSS feed subscription
• Number of backlinks
• Number of followers and members
• Number of posts
• Number of blog comments
Advanced metrics:
• Number of news and results’ pages visits
• Website Page Rank
• Twitter influence/impact indicators
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PlanetData Website Drill Down Analysis with
Google Analytics
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Note: analytics is calculated based on 2 months period

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PlanetData Website Backlinks Analysis
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Based on 2 months data

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PlanetData Search Traffic Analysis
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“If a user is logged into a Google product (such as Gmail or any Google Account) when searching,
their search is conducted over SSL. As such, the referral data relating to that search is hidden” [2].
Based on 2 months data

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PlanetData Website Referral Traffic
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Note: analytics is calculated based on 2 months period

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Websites RageRank
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Source: http://www.prchecker.info/

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PeerIndex analytics for Twitter (2)
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PeerIndex analytics for Twitter (1)
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Klout analytics for Twitter
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Discussion
• Very limited functionality of free analytics tools for social platforms.
• Impact factors could be characterized as one-sided measures.
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References
[1] D. Costa, J.Butler, J.Kenddedy, A.Edmonds and V.Bayon. Deliverable
D.B9b Dissemination Plan. SLA@SOI. 2008
[2] How to Unlock Your ‘Not Provided’ Keywords in Google Analytics
http://blog.kissmetrics.com/unlock-keyword-not-provided/
[3] http://www.klout.com/
[4] http://www.peerindex.com/
[5] http://www.backlinkwatch.com/
[6] http://www.prchecker.info/
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