Facebook launched their own "Stories" feature in an attempt to compete with Snapchat's highly popular Stories, which see 7 billion uploads daily. Facebook Stories allows users to share photos and videos that disappear after 24 hours and can only be viewed twice, similar to Snapchat Stories. However, Facebook reaches many more users than Snapchat with over 250 million monthly viewers, demonstrating Facebook's effort to catch up with popular social media features from competitors like Snapchat.