15. The 80/20 Rule
;
Focus on what works for you. Make a
selection of 10 tools to do 80% of the work.
Be open for new things. Dare to experiment
in 20% of your work.
experiments
daily
20%
80%
17. Good tools attracts attention,
raise interest for the subject, add
value and engage the reader to
stay longer on the page, dig
deeper and share the story.
4 MUST HAVES FOR
STORYTELLING TOOLS
01ATTENTION
04ENGAGEMENT
03VALUE
02INTEREST
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18. Interaction
Determine the level of
interaction you want. Do you
push, pull, allow
conversation, ask for
interaction. Is it live or not?
Single- or multi-user?
V
Time/Skill
How much time do you have
to build something? 10
minutes or 10 months? How
much skill do you need to get
the job done?
$
Price
Check the price. Some tools
are open source and free.
Others work with
subscriptions, clicks or have
to be bought.
a
Story Elements
Identify the elements of your
story. Which one do you want
to highlight or add with a
tool? Time, place, persons,
sounds, images,
relationships, data,...
“
Form/Function
Make sure the form of your
tool follows the function it
has and not the other way
around. Don’t distract, add
value.
5
Platform
Consider the platform your
readers will use to access the
story: web, mobile, touch,...
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